Brandwave

Brown & Bates vs Sainsbury Logan & Williams:Which is more popular in New Zealand?

In October 2026, Sainsbury Logan & Williams had more branded searches than Brown & Bates among Napier law firms in New Zealand. Sainsbury Logan & Williams had about 230 branded searches, while Brown & Bates had 20. Sainsbury Logan & Williams made up 18.9% of all Napier law firm searches we track, and Brown & Bates accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about Napier law firms, Sainsbury Logan & Williams appeared in all three answers and Brown & Bates in two. Sainsbury Logan & Williams was mentioned before Brown & Bates in every answer.

Among Napier law firms in New Zealand in October 2026

Who do people search for more?

Sainsbury Logan & Williams, about 12 searches for every 1 for Brown & Bates

Sainsbury Logan & Williams 230 searchesBrown & Bates 20 searches

Who does AI mention more?

Sainsbury Logan & Williams, mentioned in every answer we collected

Sainsbury Logan & Williams in 3 of 3Brown & Bates in 2 of 3

Who does AI recommend more?

Sainsbury Logan & Williams, named ahead of Brown & Bates in every answer

Sainsbury Logan & Williams first in 3Brown & Bates never first

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Top Napier law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Sainsbury Logan & Williams appeared in all three answers. Brown & Bates was mentioned in two out of three: in two of the three ChatGPT answers. Sainsbury Logan & Williams was listed before Brown & Bates in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Langley Twigg Law1st
  2. Carlile Dowling2nd
  3. Sainsbury Logan & Williams3rd
  4. Willis Legal4th
  5. Brown & Bates5th
  6. Legal Matters6th
  7. Goodwill Law–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Napier law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Brown & Bates or Sainsbury Logan & Williams more popular in search?

This chart shows how often people search Google for Brown & Bates and Sainsbury Logan & Williams by name. Each line represents a brand's share of searches for all seven Napier law firms we track, month by month, from searches in New Zealand.

Brown & Bates and Sainsbury Logan & Williams among Napier law firms in New Zealand, by month

Share of searches by month for Sainsbury Logan & Williams, Brown & Bates. The figures are in the table below the chart.

View monthly share of searches table
MonthWillis LegalLangley Twigg LawSainsbury Logan & WilliamsCarlile DowlingLegal MattersBrown & BatesGoodwill Law
Nov 202540%24.6%18.5%13.1%2.3%0.77%0.77%
Dec 202535.8%30.2%17.9%12.3%1.9%0.94%0.94%
Jan 202633.6%34.3%18.6%10.7%1.4%0.71%0.71%
Feb 202633.1%27.5%22.5%14.1%1.4%0.7%0.7%
Mar 202635.2%29.1%20%12.7%1.8%0.61%0.61%
Apr 202633.3%31%19%13.5%1.6%0.79%0.79%
May 202634.6%35.3%14%13.2%1.5%0.74%0.74%
Jun 202634.1%31.7%17.1%12.2%1.6%2.4%0.81%
Jul 202631.4%32.2%19%13.2%2.5%1.7%0%
Aug 202634.4%32%18.9%10.7%1.6%1.6%0.82%
Sep 202635.6%29.5%17.4%12.9%2.3%1.5%0.76%
Oct 202631.1%26.2%18.9%18%3.3%1.6%0.82%

How has branded search for Brown & Bates and Sainsbury Logan & Williams changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Napier law firms in October 2026?

2 changes

  1. In October 2026, Sainsbury Logan & Williams gained share of searches among Napier law firms in New Zealand, from 17.4% to 18.9%.

  2. Estimated monthly branded searches for Brown & Bates in New Zealand rose 100% over 12 measured months, from 10 to 20 in October 2026.

How are Brown & Bates’ and Sainsbury Logan & Williams’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Brown & Bates’ and Sainsbury Logan & Williams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brown & Bates

2 branded search terms

  • brown & bates
  • brown and bates

Sainsbury Logan & Williams

3 branded search terms

  • sainsbury logan & williams
  • sainsbury logan and williams
  • sainsbury logan williams

How the Brand Demand Index is measured

Other head-to-heads among Napier law firms

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