Goodwill Law vs Legal Matters:Which is more popular by branded search in New Zealand?
In August 2026, Goodwill Law had more branded searches than Legal Matters among napier law firms in New Zealand. Goodwill Law was estimated to have 280 branded searches compared to Legal Matters’ 30, and held an 11.9% Share of Search versus Legal Matters’ 1.3%.
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Which is more popular in search, Goodwill Law or Legal Matters?
Compare Napier law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Goodwill Law, Legal Matters. The figures are in the table below the chart.
View monthly share of search table
| Month | Willis Legal | Sainsbury Logan & Williams | Goodwill Law | Carlile Dowling | Legal Matters |
|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 33.2% | 10% | 14.3% | 1.2% |
| Nov 2025 | 42.1% | 31.2% | 10.9% | 14.7% | 1.1% |
| Dec 2025 | 40.2% | 33.2% | 11.1% | 14.1% | 1.5% |
| Jan 2026 | 40.5% | 33% | 9.8% | 14.9% | 1.9% |
| Feb 2026 | 37% | 37.4% | 8.9% | 15.7% | 0.85% |
| Mar 2026 | 40.3% | 36.2% | 8.7% | 13.8% | 1% |
| Apr 2026 | 42.3% | 33% | 10.2% | 14% | 0.47% |
| May 2026 | 45.4% | 28.2% | 9.7% | 15.7% | 0.93% |
| Jun 2026 | 43% | 30.3% | 11% | 14.5% | 1.3% |
| Jul 2026 | 42.6% | 35.7% | 8.2% | 12.3% | 1.2% |
| Aug 2026 | 41.5% | 33.9% | 11.9% | 11.4% | 1.3% |
| Sep 2026 | — | — | — | — | — |
How has the Goodwill Law and Legal Matters comparison changed over the last 12 months?
3 findings
- Goodwill Law was ahead of Legal Matters in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Goodwill Law’s estimated Share of Search among napier law firms in New Zealand moved from 10% to 11.9%, and its estimated monthly branded searches moved from 260 to 280.
- Across the 11 months ending August 2026, Legal Matters’ estimated Share of Search among napier law firms in New Zealand moved from 1.2% to 1.3%, and its estimated monthly branded searches held steady at 30.
How did search popularity change for New Zealand napier law firms in August 2026?
1 change
In August 2026, Goodwill Law overtook Carlile Dowling to rank 3rd among napier law firms in New Zealand, at 11.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Goodwill Law’s and Legal Matters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Goodwill Law
3 branded search terms
- goodwill law
- goodwill law new plymouth
- goodwill.law
Legal Matters
1 branded search term
- legal matters napier
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.