Gresson Grayson vs Willis Legal:Which is more popular in New Zealand?
In October 2026, Willis Legal had more branded searches than Gresson Grayson among Hastings law firms in New Zealand. Willis Legal had about 110 branded searches, while Gresson Grayson had 20. Willis Legal made up 14.7% of all Hastings law firm searches we track, and Gresson Grayson accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about Hastings law firms, Willis Legal appeared in two of the three answers and Gresson Grayson in none.
Who do people search for more?
Willis Legal, about 6 searches for every 1 for Gresson Grayson
Who does AI mention more?
Willis Legal, mentioned in 2 of 3 answers, Gresson Grayson in 0
Who does AI recommend more?
Willis Legal, the only one of the two named
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Top Hastings law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Willis Legal was mentioned in two out of three: in two of the three ChatGPT answers. Gresson Grayson did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Gifford Devine3 of 3Named in 3 of 3 ChatGPT answers
DK Legal3 of 3Named in 3 of 3 ChatGPT answers
Bramwell Bate3 of 3Named in 3 of 3 ChatGPT answers
Thrive Lawyers3 of 3Named in 3 of 3 ChatGPT answers- Willis Legal2 of 3Named in 2 of 3 ChatGPT answers
Luscombe Legal2 of 3Named in 2 of 3 ChatGPT answers
Gresson Grayson0 of 3Named in 0 of 3 ChatGPT answers
Mansfield Law0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hastings law firms
3 answers
Asked ChatGPT
“Which law firm should I hire in Hastings, New Zealand?”
Asked ChatGPT
“What are the best law firms in Hastings, New Zealand?”
Asked ChatGPT
“What's the best law firm in Hastings, New Zealand for a legal problem?”
Searched Google, AI Overview
“hastings law firms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“family lawyer hastings”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Gresson Grayson or Willis Legal more popular in search?
This chart shows how often people search Google for Gresson Grayson and Willis Legal by name. Each line represents a brand's share of searches for all eight Hastings law firms we track, month by month, from searches in New Zealand.
Share of searches by month for Willis Legal, Gresson Grayson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gifford Devine | DK Legal | Bramwell Bate | Willis Legal | Luscombe Legal | Gresson Grayson | Mansfield Law | Thrive Lawyers |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 35.8% | 15.1% | 27.4% | 13.2% | 1.9% | 3.8% | 1.9% | 0.94% |
| Dec 2025 | 37.3% | 18.7% | 21.3% | 14.7% | 2.7% | 2.7% | 1.3% | 1.3% |
| Jan 2026 | 33.7% | 19.3% | 25.3% | 13.3% | 3.6% | 2.4% | 1.2% | 1.2% |
| Feb 2026 | 37.2% | 19.1% | 19.1% | 14.9% | 4.3% | 3.2% | 1.1% | 1.1% |
| Mar 2026 | 36.9% | 19.4% | 18.4% | 13.6% | 4.9% | 3.9% | 1.9% | 0.97% |
| Apr 2026 | 31.3% | 19.3% | 20.5% | 16.9% | 3.6% | 4.8% | 2.4% | 1.2% |
| May 2026 | 39% | 18.2% | 19.5% | 14.3% | 1.3% | 5.2% | 1.3% | 1.3% |
| Jun 2026 | 30.9% | 19.8% | 23.5% | 17.3% | 3.7% | 2.5% | 1.2% | 1.2% |
| Jul 2026 | 35% | 18.8% | 18.8% | 17.5% | 3.8% | 3.8% | 1.3% | 1.3% |
| Aug 2026 | 31.8% | 21.6% | 21.6% | 15.9% | 3.4% | 3.4% | 1.1% | 1.1% |
| Sep 2026 | 30.8% | 19.8% | 25.3% | 15.4% | 2.2% | 4.4% | 1.1% | 1.1% |
| Oct 2026 | 28% | 26.7% | 20% | 14.7% | 4% | 2.7% | 2.7% | 1.3% |
How has branded search for Gresson Grayson and Willis Legal changed in New Zealand over the last 12 months?
3 findings
- Willis Legal was ahead of Gresson Grayson in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Gresson Grayson’s share of searches among Hastings law firms in New Zealand moved from 3.8% to 2.7%, and its estimated monthly branded searches moved from 40 to 20.
- Across the 12 months ending October 2026, Willis Legal’s share of searches among Hastings law firms in New Zealand moved from 13.2% to 14.7%, and its estimated monthly branded searches moved from 140 to 110.
How did search popularity change for New Zealand Hastings law firms in October 2026?
3 changes
In October 2026, Luscombe Legal overtook Gresson Grayson to rank 5th among Hastings law firms in New Zealand, with 4% of the searches.
In October 2026, Gresson Grayson lost share of searches among Hastings law firms in New Zealand, from 4.4% to 2.7%.
In October 2026, Willis Legal lost share of searches among Hastings law firms in New Zealand, from 15.4% to 14.7%.
How are Gresson Grayson’s and Willis Legal’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Gresson Grayson’s and Willis Legal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gresson Grayson
2 branded search terms
- gresson grayson
- gresson grayson lawyers
Willis Legal
1 branded search term
- willis legal
Other head-to-heads among Hastings law firms
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