DK Legal vs Gifford Devine:Which is more popular in New Zealand?
In October 2026, Gifford Devine had more branded searches than DK Legal among Hastings law firms in New Zealand. Gifford Devine had about 210 branded searches, while DK Legal had 200. Gifford Devine made up 28% of all Hastings law firm searches we track, and DK Legal accounted for 26.7%. When we asked ChatGPT and Google AI Overviews about Hastings law firms, both DK Legal and Gifford Devine appeared in all three answers. DK Legal was mentioned before Gifford Devine in two out of three answers.
Who do people search for more?
Gifford Devine, about 5% more searches than DK Legal
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
DK Legal, named ahead of Gifford Devine in 2 of 3 answers
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Top Hastings law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, both DK Legal and Gifford Devine showed up in all three answers. DK Legal was listed before Gifford Devine in two of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gifford Devine3 of 3Named in 3 of 3 ChatGPT answers
- DK Legal3 of 3Named in 3 of 3 ChatGPT answers
Bramwell Bate3 of 3Named in 3 of 3 ChatGPT answers
Thrive Lawyers3 of 3Named in 3 of 3 ChatGPT answers
Willis Legal2 of 3Named in 2 of 3 ChatGPT answers
Luscombe Legal2 of 3Named in 2 of 3 ChatGPT answers
Gresson Grayson0 of 3Named in 0 of 3 ChatGPT answers
Mansfield Law0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hastings law firms
3 answers
Asked ChatGPT
“Which law firm should I hire in Hastings, New Zealand?”
Asked ChatGPT
“What are the best law firms in Hastings, New Zealand?”
Asked ChatGPT
“What's the best law firm in Hastings, New Zealand for a legal problem?”
Searched Google, AI Overview
“hastings law firms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“family lawyer hastings”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DK Legal or Gifford Devine more popular in search?
This chart shows how often people search Google for DK Legal and Gifford Devine by name. Each line represents a brand's share of searches for all eight Hastings law firms we track, month by month, from searches in New Zealand.
Share of searches by month for Gifford Devine, DK Legal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gifford Devine | DK Legal | Bramwell Bate | Willis Legal | Luscombe Legal | Gresson Grayson | Mansfield Law | Thrive Lawyers |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 35.8% | 15.1% | 27.4% | 13.2% | 1.9% | 3.8% | 1.9% | 0.94% |
| Dec 2025 | 37.3% | 18.7% | 21.3% | 14.7% | 2.7% | 2.7% | 1.3% | 1.3% |
| Jan 2026 | 33.7% | 19.3% | 25.3% | 13.3% | 3.6% | 2.4% | 1.2% | 1.2% |
| Feb 2026 | 37.2% | 19.1% | 19.1% | 14.9% | 4.3% | 3.2% | 1.1% | 1.1% |
| Mar 2026 | 36.9% | 19.4% | 18.4% | 13.6% | 4.9% | 3.9% | 1.9% | 0.97% |
| Apr 2026 | 31.3% | 19.3% | 20.5% | 16.9% | 3.6% | 4.8% | 2.4% | 1.2% |
| May 2026 | 39% | 18.2% | 19.5% | 14.3% | 1.3% | 5.2% | 1.3% | 1.3% |
| Jun 2026 | 30.9% | 19.8% | 23.5% | 17.3% | 3.7% | 2.5% | 1.2% | 1.2% |
| Jul 2026 | 35% | 18.8% | 18.8% | 17.5% | 3.8% | 3.8% | 1.3% | 1.3% |
| Aug 2026 | 31.8% | 21.6% | 21.6% | 15.9% | 3.4% | 3.4% | 1.1% | 1.1% |
| Sep 2026 | 30.8% | 19.8% | 25.3% | 15.4% | 2.2% | 4.4% | 1.1% | 1.1% |
| Oct 2026 | 28% | 26.7% | 20% | 14.7% | 4% | 2.7% | 2.7% | 1.3% |
How has branded search for DK Legal and Gifford Devine changed in New Zealand over the last 12 months?
3 findings
- Gifford Devine was ahead of DK Legal in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, DK Legal’s share of searches among Hastings law firms in New Zealand moved from 15.1% to 26.7%, and its estimated monthly branded searches moved from 160 to 200.
- Across the 12 months ending October 2026, Gifford Devine’s share of searches among Hastings law firms in New Zealand moved from 35.8% to 28%, and its estimated monthly branded searches moved from 380 to 210.
How did search popularity change for New Zealand Hastings law firms in October 2026?
2 changes
In October 2026, DK Legal overtook Bramwell Bate to rank 2nd among Hastings law firms in New Zealand, with 26.7% of the searches.
In October 2026, Gifford Devine lost share of searches among Hastings law firms in New Zealand, from 30.8% to 28%.
How are DK Legal’s and Gifford Devine’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using DK Legal’s and Gifford Devine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DK Legal
3 branded search terms
- dk legal
- dk legal hastings
- dklegal
Gifford Devine
2 branded search terms
- gifford devine
- gifford devine hastings
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