Brandwave

How popular isGifford Devine in search?

In August 2026, there were an estimated 1.1K branded searches for Gifford Devine in New Zealand which held steady over the last 11 months. Gifford Devine holds 39.4% estimated Share of Search among New Zealand hastings law firms and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Gifford Devine39.4%
  2. Bramwell Bate26.8%
  3. DK Legal26.8%
  4. Gresson Grayson5.6%
  5. Mansfield Law1.4%
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Which hastings law firms compete with Gifford Devine?

Gifford Devine against hastings law firms in New Zealand, by month

Share of Search by month for Gifford Devine, Bramwell Bate, DK Legal, Gresson Grayson. The figures are in the table below the chart.

View monthly share of search table
MonthGifford DevineBramwell BateDK LegalGresson GraysonMansfield Law
Oct 202548.7%24.4%16.7%9%1.3%
Nov 202542.9%31.9%17.6%5.5%2.2%
Dec 202545.2%25.8%22.6%4.8%1.6%
Jan 202640.6%30.4%23.2%4.3%1.4%
Feb 202646.1%23.7%23.7%5.3%1.3%
Mar 202645.2%22.6%23.8%6%2.4%
Apr 202639.4%25.8%24.2%7.6%3%
May 202647.7%23.1%21.5%6.2%1.5%
Jun 202639.7%30.2%25.4%3.2%1.6%
Jul 202645.2%24.2%24.2%4.8%1.6%
Aug 202639.4%26.8%26.8%5.6%1.4%
Sep 2026—————

  1. 1.Gifford Devine

    39.4%

    held 1st · 280 estimated branded searches · 0% vs prior month · -5.7 points

  2. 2.Bramwell Bate

    26.8%

    held 2nd · 190 estimated branded searches · +26.7% vs prior month · +2.6 points

  3. 3.DK Legal

    26.8%

    held 3rd · 190 estimated branded searches · +26.7% vs prior month · +2.6 points

  4. 4.Gresson Grayson

    5.6%

    held 4th · 40 estimated branded searches · +33.3% vs prior month · +0.8 points

  5. 5.Mansfield Law

    1.4%

    held 5th · 10 estimated branded searches · 0% vs prior month · -0.2 points

Compare search popularity between Gifford Devine and its closest rivals

How has branded search demand for Gifford Devine changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gifford Devine in New Zealand held steady at 1.1K.
  • Across the 11 months ending August 2026, Gifford Devine’s estimated Share of Search among hastings law firms in New Zealand decreased from 48.7% to 39.4%.
  • Across the 11 months ending August 2026, Gifford Devine’s estimated Share of Search among hastings law firms in New Zealand peaked at 48.7% in October 2025 and was lowest at 39.4% in April 2026.

How did search popularity change for New Zealand hastings law firms in August 2026?

  1. In August 2026, Bramwell Bate gained estimated Share of Search among hastings law firms in New Zealand, from 24.2% to 26.8%.

  2. In August 2026, DK Legal gained estimated Share of Search among hastings law firms in New Zealand, from 24.2% to 26.8%.

  3. In August 2026, Gresson Grayson gained estimated Share of Search among hastings law firms in New Zealand, from 4.8% to 5.6%.

  4. In August 2026, Gifford Devine lost estimated Share of Search among hastings law firms in New Zealand, from 45.2% to 39.4%.

How is Gifford Devine measured?

Brandwave collects information about searches that people make online using Gifford Devine’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • gifford devine
  • gifford devine hastings
  • gifford devine nz

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How the Brand Demand Index is measured

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