DK Legal vs Gifford Devine:Which is more popular by branded search in New Zealand?
In August 2026, Gifford Devine had more branded searches than DK Legal among hastings law firms in New Zealand. Gifford Devine was estimated to have 280 branded searches compared to DK Legal’s 190, and held a 39.4% Share of Search versus DK Legal’s 26.8%.
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Which is more popular in search, DK Legal or Gifford Devine?
Compare Hastings law firms using branded searches made in Hastings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gifford Devine, DK Legal. The figures are in the table below the chart.
View monthly share of search table
| Month | Gifford Devine | Bramwell Bate | DK Legal | Gresson Grayson | Mansfield Law |
|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 24.4% | 16.7% | 9% | 1.3% |
| Nov 2025 | 42.9% | 31.9% | 17.6% | 5.5% | 2.2% |
| Dec 2025 | 45.2% | 25.8% | 22.6% | 4.8% | 1.6% |
| Jan 2026 | 40.6% | 30.4% | 23.2% | 4.3% | 1.4% |
| Feb 2026 | 46.1% | 23.7% | 23.7% | 5.3% | 1.3% |
| Mar 2026 | 45.2% | 22.6% | 23.8% | 6% | 2.4% |
| Apr 2026 | 39.4% | 25.8% | 24.2% | 7.6% | 3% |
| May 2026 | 47.7% | 23.1% | 21.5% | 6.2% | 1.5% |
| Jun 2026 | 39.7% | 30.2% | 25.4% | 3.2% | 1.6% |
| Jul 2026 | 45.2% | 24.2% | 24.2% | 4.8% | 1.6% |
| Aug 2026 | 39.4% | 26.8% | 26.8% | 5.6% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the DK Legal and Gifford Devine comparison changed over the last 12 months?
3 findings
- Gifford Devine was ahead of DK Legal in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DK Legal’s estimated Share of Search among hastings law firms in New Zealand moved from 16.7% to 26.8%, and its estimated monthly branded searches moved from 130 to 190.
- Across the 11 months ending August 2026, Gifford Devine’s estimated Share of Search among hastings law firms in New Zealand moved from 48.7% to 39.4%, and its estimated monthly branded searches moved from 380 to 280.
How did search popularity change for New Zealand hastings law firms in August 2026?
2 changes
In August 2026, DK Legal gained estimated Share of Search among hastings law firms in New Zealand, from 24.2% to 26.8%.
In August 2026, Gifford Devine lost estimated Share of Search among hastings law firms in New Zealand, from 45.2% to 39.4%.
How each brand is measured
Brandwave collects information about searches that people make online using DK Legal’s and Gifford Devine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DK Legal
4 branded search terms
- dk legal
- dk legal hastings
- dk legal nz
- dklegal
Gifford Devine
3 branded search terms
- gifford devine
- gifford devine hastings
- gifford devine nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.