DK Legal vs Luscombe Legal:Which is more popular in New Zealand?
In October 2026, DK Legal had more branded searches than Luscombe Legal among Hastings law firms in New Zealand. DK Legal had about 200 branded searches, while Luscombe Legal had 30. DK Legal made up 26.7% of all Hastings law firm searches we track, and Luscombe Legal accounted for 4%. When we asked ChatGPT and Google AI Overviews about Hastings law firms, DK Legal appeared in all three answers and Luscombe Legal in two. DK Legal was mentioned before Luscombe Legal in every answer.
Who do people search for more?
DK Legal, about 7 searches for every 1 for Luscombe Legal
Who does AI mention more?
DK Legal, mentioned in every answer we collected
Who does AI recommend more?
DK Legal, named ahead of Luscombe Legal in every answer
Follow DK Legal vs Luscombe Legal and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Hastings law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, DK Legal appeared in all three answers. Luscombe Legal was mentioned in two out of three: in two of the three ChatGPT answers. DK Legal was listed before Luscombe Legal in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Gifford Devine3 of 3Named in 3 of 3 ChatGPT answers- DK Legal3 of 3Named in 3 of 3 ChatGPT answers
Bramwell Bate3 of 3Named in 3 of 3 ChatGPT answers
Thrive Lawyers3 of 3Named in 3 of 3 ChatGPT answers
Willis Legal2 of 3Named in 2 of 3 ChatGPT answers
Luscombe Legal2 of 3Named in 2 of 3 ChatGPT answers
Gresson Grayson0 of 3Named in 0 of 3 ChatGPT answers
Mansfield Law0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hastings law firms
3 answers
Asked ChatGPT
“Which law firm should I hire in Hastings, New Zealand?”
Asked ChatGPT
“What are the best law firms in Hastings, New Zealand?”
Asked ChatGPT
“What's the best law firm in Hastings, New Zealand for a legal problem?”
Searched Google, AI Overview
“hastings law firms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“family lawyer hastings”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DK Legal or Luscombe Legal more popular in search?
This chart shows how often people search Google for DK Legal and Luscombe Legal by name. Each line represents a brand's share of searches for all eight Hastings law firms we track, month by month, from searches in New Zealand.
Share of searches by month for DK Legal, Luscombe Legal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gifford Devine | DK Legal | Bramwell Bate | Willis Legal | Luscombe Legal | Gresson Grayson | Mansfield Law | Thrive Lawyers |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 35.8% | 15.1% | 27.4% | 13.2% | 1.9% | 3.8% | 1.9% | 0.94% |
| Dec 2025 | 37.3% | 18.7% | 21.3% | 14.7% | 2.7% | 2.7% | 1.3% | 1.3% |
| Jan 2026 | 33.7% | 19.3% | 25.3% | 13.3% | 3.6% | 2.4% | 1.2% | 1.2% |
| Feb 2026 | 37.2% | 19.1% | 19.1% | 14.9% | 4.3% | 3.2% | 1.1% | 1.1% |
| Mar 2026 | 36.9% | 19.4% | 18.4% | 13.6% | 4.9% | 3.9% | 1.9% | 0.97% |
| Apr 2026 | 31.3% | 19.3% | 20.5% | 16.9% | 3.6% | 4.8% | 2.4% | 1.2% |
| May 2026 | 39% | 18.2% | 19.5% | 14.3% | 1.3% | 5.2% | 1.3% | 1.3% |
| Jun 2026 | 30.9% | 19.8% | 23.5% | 17.3% | 3.7% | 2.5% | 1.2% | 1.2% |
| Jul 2026 | 35% | 18.8% | 18.8% | 17.5% | 3.8% | 3.8% | 1.3% | 1.3% |
| Aug 2026 | 31.8% | 21.6% | 21.6% | 15.9% | 3.4% | 3.4% | 1.1% | 1.1% |
| Sep 2026 | 30.8% | 19.8% | 25.3% | 15.4% | 2.2% | 4.4% | 1.1% | 1.1% |
| Oct 2026 | 28% | 26.7% | 20% | 14.7% | 4% | 2.7% | 2.7% | 1.3% |
How has branded search for DK Legal and Luscombe Legal changed in New Zealand over the last 12 months?
3 findings
- DK Legal was ahead of Luscombe Legal in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, DK Legal’s share of searches among Hastings law firms in New Zealand moved from 15.1% to 26.7%, and its estimated monthly branded searches moved from 160 to 200.
- Across the 12 months ending October 2026, Luscombe Legal’s share of searches among Hastings law firms in New Zealand moved from 1.9% to 4%, and its estimated monthly branded searches moved from 20 to 30.
How did search popularity change for New Zealand Hastings law firms in October 2026?
2 changes
In October 2026, DK Legal overtook Bramwell Bate to rank 2nd among Hastings law firms in New Zealand, with 26.7% of the searches.
In October 2026, Luscombe Legal overtook Gresson Grayson to rank 5th among Hastings law firms in New Zealand, with 4% of the searches.
How are DK Legal’s and Luscombe Legal’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using DK Legal’s and Luscombe Legal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DK Legal
3 branded search terms
- dk legal
- dk legal hastings
- dklegal
Luscombe Legal
1 branded search term
- luscombe legal
Other head-to-heads among Hastings law firms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.