How popular isDK Legal in search?
In August 2026, there were an estimated 430 branded searches for DK Legal in New Zealand which is up 38.7% over the last 11 months. DK Legal holds 26.8% estimated Share of Search among New Zealand hastings law firms and is ranked 3rd of 5 competitors for search popularity.
Gifford Devine39.4%
Bramwell Bate26.8%DK Legal26.8%
Gresson Grayson5.6%
Mansfield Law1.4%
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Which hastings law firms compete with DK Legal?
Share of Search by month for Gifford Devine, Bramwell Bate, DK Legal, Gresson Grayson. The figures are in the table below the chart.
View monthly share of search table
| Month | Gifford Devine | Bramwell Bate | DK Legal | Gresson Grayson | Mansfield Law |
|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 24.4% | 16.7% | 9% | 1.3% |
| Nov 2025 | 42.9% | 31.9% | 17.6% | 5.5% | 2.2% |
| Dec 2025 | 45.2% | 25.8% | 22.6% | 4.8% | 1.6% |
| Jan 2026 | 40.6% | 30.4% | 23.2% | 4.3% | 1.4% |
| Feb 2026 | 46.1% | 23.7% | 23.7% | 5.3% | 1.3% |
| Mar 2026 | 45.2% | 22.6% | 23.8% | 6% | 2.4% |
| Apr 2026 | 39.4% | 25.8% | 24.2% | 7.6% | 3% |
| May 2026 | 47.7% | 23.1% | 21.5% | 6.2% | 1.5% |
| Jun 2026 | 39.7% | 30.2% | 25.4% | 3.2% | 1.6% |
| Jul 2026 | 45.2% | 24.2% | 24.2% | 4.8% | 1.6% |
| Aug 2026 | 39.4% | 26.8% | 26.8% | 5.6% | 1.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.4% | 280 | 0% | -5.7 points | |
| 2, held 2nd | 26.8% | 190 | +26.7% | +2.6 points | |
| 3, held 3rd | 26.8% | 190 | +26.7% | +2.6 points | |
| 4, held 4th | 5.6% | 40 | +33.3% | +0.8 points | |
| 5, held 5th | 1.4% | 10 | 0% | -0.2 points |
39.4%
held 1st · 280 estimated branded searches · 0% vs prior month · -5.7 points
26.8%
held 2nd · 190 estimated branded searches · +26.7% vs prior month · +2.6 points
3.
26.8%
held 3rd · 190 estimated branded searches · +26.7% vs prior month · +2.6 points
5.6%
held 4th · 40 estimated branded searches · +33.3% vs prior month · +0.8 points
1.4%
held 5th · 10 estimated branded searches · 0% vs prior month · -0.2 points
Compare search popularity between DK Legal and its closest rivals
How has branded search demand for DK Legal changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for DK Legal in New Zealand rose from 310 to 430.
- Across the 11 months ending August 2026, DK Legal’s estimated Share of Search among hastings law firms in New Zealand increased from 16.7% to 26.8%.
How did search popularity change for New Zealand hastings law firms in August 2026?
4 changes
In August 2026, Bramwell Bate gained estimated Share of Search among hastings law firms in New Zealand, from 24.2% to 26.8%.
In August 2026, DK Legal gained estimated Share of Search among hastings law firms in New Zealand, from 24.2% to 26.8%.
In August 2026, Gresson Grayson gained estimated Share of Search among hastings law firms in New Zealand, from 4.8% to 5.6%.
In August 2026, Gifford Devine lost estimated Share of Search among hastings law firms in New Zealand, from 45.2% to 39.4%.
How is DK Legal measured?
Brandwave collects information about searches that people make online using DK Legal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- dk legal
- dk legal hastings
- dk legal nz
- dklegal
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Is DK Legal your brand?
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