Brandwave

How popular isMansfield Law?

In October 2026, people searched for Mansfield Law by name about 60 times in New Zealand, about the same as the previous year. These searches made up 2.7% of all New Zealand Hastings law firm searches, placing Mansfield Law seventh out of eight firms. When we asked both ChatGPT and Google AI Overviews about Hastings law firms, Mansfield Law did not appear in any of the answers.

Search and AI answers in October 2026

Mansfield Law is the seventh most searched of 8 competitors and not named in the AI answers we collected.

  1. Gifford DevineShare of searches 28%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  2. DK LegalShare of searches 26.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Bramwell BateShare of searches 20%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. Willis LegalShare of searches 14.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  5. Mansfield LawShare of searches 2.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+3 more

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Top Hastings law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Mansfield Law did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DK Legal1st
  2. Bramwell Bate2nd
  3. Gifford Devine3rd
  4. Thrive Lawyers4th
  5. Willis Legal5th
  6. Luscombe Legal6th
  7. Gresson Grayson–
  8. Mansfield Law–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hastings law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Mansfield Law compared with other New Zealand Hastings law firms?

Mansfield Law against Hastings law firms in New Zealand, by month

Share of searches by month for Gifford Devine, DK Legal, Bramwell Bate, Willis Legal, Luscombe Legal, Gresson Grayson, Mansfield Law. The figures are in the table below the chart.

View monthly share of searches table
MonthGifford DevineDK LegalBramwell BateWillis LegalLuscombe LegalGresson GraysonMansfield LawThrive Lawyers
Nov 202535.8%15.1%27.4%13.2%1.9%3.8%1.9%0.94%
Dec 202537.3%18.7%21.3%14.7%2.7%2.7%1.3%1.3%
Jan 202633.7%19.3%25.3%13.3%3.6%2.4%1.2%1.2%
Feb 202637.2%19.1%19.1%14.9%4.3%3.2%1.1%1.1%
Mar 202636.9%19.4%18.4%13.6%4.9%3.9%1.9%0.97%
Apr 202631.3%19.3%20.5%16.9%3.6%4.8%2.4%1.2%
May 202639%18.2%19.5%14.3%1.3%5.2%1.3%1.3%
Jun 202630.9%19.8%23.5%17.3%3.7%2.5%1.2%1.2%
Jul 202635%18.8%18.8%17.5%3.8%3.8%1.3%1.3%
Aug 202631.8%21.6%21.6%15.9%3.4%3.4%1.1%1.1%
Sep 202630.8%19.8%25.3%15.4%2.2%4.4%1.1%1.1%
Oct 202628%26.7%20%14.7%4%2.7%2.7%1.3%
  1. Held 1st. 210 estimated branded searches, -25% vs prior month. Share -2.8 points.

  2. 2.DK Legal

    26.7%

    Moved from 3rd to 2nd. 200 estimated branded searches, +11.1% vs prior month. Share +6.9 points.

  3. Moved from 2nd to 3rd. 150 estimated branded searches, -34.8% vs prior month. Share -5.3 points.

  4. Held 4th. 110 estimated branded searches, -21.4% vs prior month. Share -0.7 points.

  5. Moved from 6th to 5th. 30 estimated branded searches, +50% vs prior month. Share +1.8 points.

  6. Moved from 5th to 6th. 20 estimated branded searches, -50% vs prior month. Share -1.7 points.

  7. Held 7th. 20 estimated branded searches, +100% vs prior month. Share +1.6 points.

  8. Held 8th. 10 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Mansfield Law and its closest rivals

Every comparison with Mansfield Law

7 comparisons

How has branded search demand for Mansfield Law changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Mansfield Law in New Zealand held steady at 60.
  • Across the 12 months ending October 2026, Mansfield Law’s share of searches among Hastings law firms in New Zealand increased from 1.9% to 2.7%.
  • Across the 12 months ending October 2026, Mansfield Law’s share of searches among Hastings law firms in New Zealand peaked at 2.7% in October 2026 and was lowest at 1.1% in February 2026.

How did search popularity change for New Zealand Hastings law firms in October 2026?

6 changes
  1. In October 2026, DK Legal overtook Bramwell Bate to rank 2nd among Hastings law firms in New Zealand, with 26.7% of the searches.

  2. In October 2026, Luscombe Legal overtook Gresson Grayson to rank 5th among Hastings law firms in New Zealand, with 4% of the searches.

  3. In October 2026, Mansfield Law gained share of searches among Hastings law firms in New Zealand, from 1.1% to 2.7%.

  4. In October 2026, Bramwell Bate lost share of searches among Hastings law firms in New Zealand, from 25.3% to 20%.

  5. In October 2026, Gifford Devine lost share of searches among Hastings law firms in New Zealand, from 30.8% to 28%.

  6. In October 2026, Gresson Grayson lost share of searches among Hastings law firms in New Zealand, from 4.4% to 2.7%.

How are Mansfield Law’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mansfield Law’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mansfield law
  • mansfield law hastings

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How the Brand Demand Index is measured

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Is Mansfield Law your brand?

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