How popular isDK Legal?
In October 2026, people searched for DK Legal by name about 400 times in New Zealand, a 5.3% increase from the previous year. These searches made up 26.7% of all New Zealand Hastings law firm searches, placing DK Legal second out of eight firms. When we asked both ChatGPT and Google AI Overviews about Hastings law firms, DK Legal appeared in all answers and was the most recommended of the eight.
DK Legal is the second most searched of 8 competitors and the most recommended in the AI answers we collected.
Gifford DevineShare of searches 28%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
DK LegalShare of searches 26.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Bramwell BateShare of searches 20%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
Willis LegalShare of searches 14.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
Luscombe LegalShare of searches 4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 6th
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Top Hastings law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, DK Legal appeared in all three answers. DK Legal is the most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gifford Devine3 of 3Named in 3 of 3 ChatGPT answers
- DK Legal3 of 3Named in 3 of 3 ChatGPT answers
- Bramwell Bate3 of 3Named in 3 of 3 ChatGPT answers
Thrive Lawyers3 of 3Named in 3 of 3 ChatGPT answers- Willis Legal2 of 3Named in 2 of 3 ChatGPT answers
- Luscombe Legal2 of 3Named in 2 of 3 ChatGPT answers
Gresson Grayson0 of 3Named in 0 of 3 ChatGPT answers
Mansfield Law0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hastings law firms
3 answers
Asked ChatGPT
“Which law firm should I hire in Hastings, New Zealand?”
Asked ChatGPT
“What are the best law firms in Hastings, New Zealand?”
Asked ChatGPT
“What's the best law firm in Hastings, New Zealand for a legal problem?”
Searched Google, AI Overview
“hastings law firms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“family lawyer hastings”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for DK Legal compared with other New Zealand Hastings law firms?
Share of searches by month for Gifford Devine, DK Legal, Bramwell Bate, Willis Legal, Luscombe Legal, Gresson Grayson, Mansfield Law. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gifford Devine | DK Legal | Bramwell Bate | Willis Legal | Luscombe Legal | Gresson Grayson | Mansfield Law | Thrive Lawyers |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 35.8% | 15.1% | 27.4% | 13.2% | 1.9% | 3.8% | 1.9% | 0.94% |
| Dec 2025 | 37.3% | 18.7% | 21.3% | 14.7% | 2.7% | 2.7% | 1.3% | 1.3% |
| Jan 2026 | 33.7% | 19.3% | 25.3% | 13.3% | 3.6% | 2.4% | 1.2% | 1.2% |
| Feb 2026 | 37.2% | 19.1% | 19.1% | 14.9% | 4.3% | 3.2% | 1.1% | 1.1% |
| Mar 2026 | 36.9% | 19.4% | 18.4% | 13.6% | 4.9% | 3.9% | 1.9% | 0.97% |
| Apr 2026 | 31.3% | 19.3% | 20.5% | 16.9% | 3.6% | 4.8% | 2.4% | 1.2% |
| May 2026 | 39% | 18.2% | 19.5% | 14.3% | 1.3% | 5.2% | 1.3% | 1.3% |
| Jun 2026 | 30.9% | 19.8% | 23.5% | 17.3% | 3.7% | 2.5% | 1.2% | 1.2% |
| Jul 2026 | 35% | 18.8% | 18.8% | 17.5% | 3.8% | 3.8% | 1.3% | 1.3% |
| Aug 2026 | 31.8% | 21.6% | 21.6% | 15.9% | 3.4% | 3.4% | 1.1% | 1.1% |
| Sep 2026 | 30.8% | 19.8% | 25.3% | 15.4% | 2.2% | 4.4% | 1.1% | 1.1% |
| Oct 2026 | 28% | 26.7% | 20% | 14.7% | 4% | 2.7% | 2.7% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28% | 210 | -25% | -2.8 points | |
| 2, moved from 3rd to 2nd | 26.7% | 200 | +11.1% | +6.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 20% | 150 | -34.8% | -5.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 14.7% | 110 | -21.4% | -0.7 points | |
| 5, moved from 6th to 5th | 4% | 30 | +50% | +1.8 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 2.7% | 20 | -50% | -1.7 pointsmoved from 5th to 6th | |
| 7, held 7th | 2.7% | 20 | +100% | +1.6 points | |
| 8, held 8th | 1.3% | 10 | 0% | +0.2 points |
28%
Held 1st. 210 estimated branded searches, -25% vs prior month. Share -2.8 points.
2.
DK Legal26.7%
Moved from 3rd to 2nd. 200 estimated branded searches, +11.1% vs prior month. Share +6.9 points.
20%
Moved from 2nd to 3rd. 150 estimated branded searches, -34.8% vs prior month. Share -5.3 points.
14.7%
Held 4th. 110 estimated branded searches, -21.4% vs prior month. Share -0.7 points.
4%
Moved from 6th to 5th. 30 estimated branded searches, +50% vs prior month. Share +1.8 points.
2.7%
Moved from 5th to 6th. 20 estimated branded searches, -50% vs prior month. Share -1.7 points.
2.7%
Held 7th. 20 estimated branded searches, +100% vs prior month. Share +1.6 points.
1.3%
Held 8th. 10 estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between DK Legal and its closest rivals
Every comparison with DK Legal
7 comparisons
How has branded search demand for DK Legal changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for DK Legal in New Zealand rose from 380 to 400.
- Across the 12 months ending October 2026, DK Legal’s share of searches among Hastings law firms in New Zealand increased from 15.1% to 26.7%.
- Across the 12 months ending October 2026, DK Legal rose from 3rd to 2nd among Hastings law firms in New Zealand.
How did search popularity change for New Zealand Hastings law firms in October 2026?
6 changes
In October 2026, DK Legal overtook Bramwell Bate to rank 2nd among Hastings law firms in New Zealand, with 26.7% of the searches.
In October 2026, Luscombe Legal overtook Gresson Grayson to rank 5th among Hastings law firms in New Zealand, with 4% of the searches.
In October 2026, Mansfield Law gained share of searches among Hastings law firms in New Zealand, from 1.1% to 2.7%.
In October 2026, Bramwell Bate lost share of searches among Hastings law firms in New Zealand, from 25.3% to 20%.
In October 2026, Gifford Devine lost share of searches among Hastings law firms in New Zealand, from 30.8% to 28%.
In October 2026, Gresson Grayson lost share of searches among Hastings law firms in New Zealand, from 4.4% to 2.7%.
How are DK Legal’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using DK Legal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- dk legal
- dk legal hastings
- dklegal
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