Bramwell Bate vs Willis Legal:Which is more popular in New Zealand?
In October 2026, Bramwell Bate had more branded searches than Willis Legal among Hastings law firms in New Zealand. Bramwell Bate had about 150 branded searches, while Willis Legal had 110. Bramwell Bate made up 20% of all Hastings law firm searches we track, and Willis Legal accounted for 14.7%. When we asked ChatGPT and Google AI Overviews about Hastings law firms, Bramwell Bate appeared in all three answers and Willis Legal in two. Bramwell Bate was mentioned before Willis Legal in every answer.
Who do people search for more?
Bramwell Bate, about 36% more searches than Willis Legal
Who does AI mention more?
Bramwell Bate, mentioned in every answer we collected
Who does AI recommend more?
Bramwell Bate, named ahead of Willis Legal in every answer
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Top Hastings law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Bramwell Bate appeared in all three answers. Willis Legal was mentioned in two out of three: in two of the three ChatGPT answers. Bramwell Bate was listed before Willis Legal in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Gifford Devine3 of 3Named in 3 of 3 ChatGPT answers
DK Legal3 of 3Named in 3 of 3 ChatGPT answers- Bramwell Bate3 of 3Named in 3 of 3 ChatGPT answers
Thrive Lawyers3 of 3Named in 3 of 3 ChatGPT answers
Willis Legal2 of 3Named in 2 of 3 ChatGPT answers
Luscombe Legal2 of 3Named in 2 of 3 ChatGPT answers
Gresson Grayson0 of 3Named in 0 of 3 ChatGPT answers
Mansfield Law0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hastings law firms
3 answers
Asked ChatGPT
“Which law firm should I hire in Hastings, New Zealand?”
Asked ChatGPT
“What are the best law firms in Hastings, New Zealand?”
Asked ChatGPT
“What's the best law firm in Hastings, New Zealand for a legal problem?”
Searched Google, AI Overview
“hastings law firms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“family lawyer hastings”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bramwell Bate or Willis Legal more popular in search?
This chart shows how often people search Google for Bramwell Bate and Willis Legal by name. Each line represents a brand's share of searches for all eight Hastings law firms we track, month by month, from searches in New Zealand.
Share of searches by month for Bramwell Bate, Willis Legal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gifford Devine | DK Legal | Bramwell Bate | Willis Legal | Luscombe Legal | Gresson Grayson | Mansfield Law | Thrive Lawyers |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 35.8% | 15.1% | 27.4% | 13.2% | 1.9% | 3.8% | 1.9% | 0.94% |
| Dec 2025 | 37.3% | 18.7% | 21.3% | 14.7% | 2.7% | 2.7% | 1.3% | 1.3% |
| Jan 2026 | 33.7% | 19.3% | 25.3% | 13.3% | 3.6% | 2.4% | 1.2% | 1.2% |
| Feb 2026 | 37.2% | 19.1% | 19.1% | 14.9% | 4.3% | 3.2% | 1.1% | 1.1% |
| Mar 2026 | 36.9% | 19.4% | 18.4% | 13.6% | 4.9% | 3.9% | 1.9% | 0.97% |
| Apr 2026 | 31.3% | 19.3% | 20.5% | 16.9% | 3.6% | 4.8% | 2.4% | 1.2% |
| May 2026 | 39% | 18.2% | 19.5% | 14.3% | 1.3% | 5.2% | 1.3% | 1.3% |
| Jun 2026 | 30.9% | 19.8% | 23.5% | 17.3% | 3.7% | 2.5% | 1.2% | 1.2% |
| Jul 2026 | 35% | 18.8% | 18.8% | 17.5% | 3.8% | 3.8% | 1.3% | 1.3% |
| Aug 2026 | 31.8% | 21.6% | 21.6% | 15.9% | 3.4% | 3.4% | 1.1% | 1.1% |
| Sep 2026 | 30.8% | 19.8% | 25.3% | 15.4% | 2.2% | 4.4% | 1.1% | 1.1% |
| Oct 2026 | 28% | 26.7% | 20% | 14.7% | 4% | 2.7% | 2.7% | 1.3% |
How has branded search for Bramwell Bate and Willis Legal changed in New Zealand over the last 12 months?
3 findings
- Bramwell Bate was ahead of Willis Legal in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Bramwell Bate’s share of searches among Hastings law firms in New Zealand moved from 27.4% to 20%, and its estimated monthly branded searches moved from 290 to 150.
- Across the 12 months ending October 2026, Willis Legal’s share of searches among Hastings law firms in New Zealand moved from 13.2% to 14.7%, and its estimated monthly branded searches moved from 140 to 110.
How did search popularity change for New Zealand Hastings law firms in October 2026?
3 changes
In October 2026, DK Legal overtook Bramwell Bate to rank 2nd among Hastings law firms in New Zealand, with 26.7% of the searches.
In October 2026, Bramwell Bate lost share of searches among Hastings law firms in New Zealand, from 25.3% to 20%.
In October 2026, Willis Legal lost share of searches among Hastings law firms in New Zealand, from 15.4% to 14.7%.
How are Bramwell Bate’s and Willis Legal’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Bramwell Bate’s and Willis Legal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bramwell Bate
3 branded search terms
- bramwell bate
- bramwell bate hastings
- bramwell bate solicitors
Willis Legal
1 branded search term
- willis legal
Other head-to-heads among Hastings law firms
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