Legal Matters vs Sainsbury Logan & Williams:Which is more popular by branded search in New Zealand?
In August 2026, Sainsbury Logan & Williams had more branded searches than Legal Matters among napier law firms in New Zealand. Sainsbury Logan & Williams was estimated to have 800 branded searches compared to Legal Matters’ 30, and held a 33.9% Share of Search versus Legal Matters’ 1.3%.
Follow Legal Matters vs Sainsbury Logan & Williams and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Legal Matters or Sainsbury Logan & Williams?
Compare Napier law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sainsbury Logan & Williams, Legal Matters. The figures are in the table below the chart.
View monthly share of search table
| Month | Willis Legal | Sainsbury Logan & Williams | Goodwill Law | Carlile Dowling | Legal Matters |
|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 33.2% | 10% | 14.3% | 1.2% |
| Nov 2025 | 42.1% | 31.2% | 10.9% | 14.7% | 1.1% |
| Dec 2025 | 40.2% | 33.2% | 11.1% | 14.1% | 1.5% |
| Jan 2026 | 40.5% | 33% | 9.8% | 14.9% | 1.9% |
| Feb 2026 | 37% | 37.4% | 8.9% | 15.7% | 0.85% |
| Mar 2026 | 40.3% | 36.2% | 8.7% | 13.8% | 1% |
| Apr 2026 | 42.3% | 33% | 10.2% | 14% | 0.47% |
| May 2026 | 45.4% | 28.2% | 9.7% | 15.7% | 0.93% |
| Jun 2026 | 43% | 30.3% | 11% | 14.5% | 1.3% |
| Jul 2026 | 42.6% | 35.7% | 8.2% | 12.3% | 1.2% |
| Aug 2026 | 41.5% | 33.9% | 11.9% | 11.4% | 1.3% |
| Sep 2026 | — | — | — | — | — |
How has the Legal Matters and Sainsbury Logan & Williams comparison changed over the last 12 months?
3 findings
- Sainsbury Logan & Williams was ahead of Legal Matters in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Legal Matters’ estimated Share of Search among napier law firms in New Zealand moved from 1.2% to 1.3%, and its estimated monthly branded searches held steady at 30.
- Across the 11 months ending August 2026, Sainsbury Logan & Williams’ estimated Share of Search among napier law firms in New Zealand moved from 33.2% to 33.9%, and its estimated monthly branded searches moved from 860 to 800.
How did search popularity change for New Zealand napier law firms in August 2026?
1 change
In August 2026, Sainsbury Logan & Williams lost estimated Share of Search among napier law firms in New Zealand, from 35.7% to 33.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Legal Matters’ and Sainsbury Logan & Williams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Legal Matters
1 branded search term
- legal matters napier
Sainsbury Logan & Williams
4 branded search terms
- sainsbury logan & williams
- sainsbury logan & williams napier
- sainsbury logan and williams
- sainsbury logan and williams napier
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.