Brandwave

How popular isGlengarry in search?

In August 2026, there were an estimated 190 branded searches for Glengarry in New Zealand which is down 5% over the last 11 months. Glengarry holds 0.13% estimated Share of Search among New Zealand liquor retailers and is ranked 8th of 8 competitors for search popularity.

Share of Search, August 2026
  1. Liquorland42.9%
  2. Super Liquor35.1%
  3. Thirsty Liquor12.8%
  4. Black Bull Liquor3.3%
  5. Liquor Centre3%
  6. The Bottle-O2.6%
  7. The Trusts0.28%
  8. Glengarry0.13%
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Which liquor retailers compete with Glengarry?

Glengarry against liquor retailers in New Zealand, by month

Share of Search by month for Liquorland, Super Liquor, Thirsty Liquor, Black Bull Liquor, Liquor Centre, The Bottle-O, Glengarry. The figures are in the table below the chart.

View monthly share of search table
MonthLiquorlandSuper LiquorThirsty LiquorBlack Bull LiquorLiquor CentreThe Bottle-OThe TrustsGlengarry
Oct 202548.2%32.2%11.3%2.5%2.6%2.9%0.26%0.11%
Nov 202547.7%31.8%11.4%2.4%2.8%3.5%0.21%0.15%
Dec 202548.4%32.2%11.5%2.5%2.2%2.9%0.09%0.14%
Jan 202645.4%30.4%13.3%3.5%3%4.1%0.2%0.12%
Feb 202641%33.5%14.6%3.2%2.9%4.5%0.32%0.11%
Mar 202647.2%31.6%11.6%3%2.7%3.4%0.38%0.11%
Apr 202642.6%34.8%12.8%3.3%3%3.1%0.18%0.13%
May 202647.7%31.9%11.5%3%2.8%2.8%0.25%0.15%
Jun 202643.1%35.2%12.6%2.7%3.4%2.6%0.23%0.12%
Jul 202642.8%35%12.5%3.3%2.9%3.1%0.23%0.15%
Aug 202642.9%35.1%12.8%3.3%3%2.6%0.28%0.13%
Sep 2026————————
  1. 1.Liquorland

    42.9%

    held 1st · 60.6K estimated branded searches · +0.07% vs prior month · +0.1 points

  2. held 2nd · 49.5K estimated branded searches · 0% vs prior month · +0.1 points

  3. held 3rd · 18K estimated branded searches · +1.6% vs prior month · +0.2 points

  4. held 4th · 4.6K estimated branded searches · 0% vs prior month · 0 points

  5. moved from 6th to 5th · 4.2K estimated branded searches · +2.7% vs prior month · +0.1 points

  6. moved from 5th to 6th · 3.6K estimated branded searches · -18.1% vs prior month · -0.6 points

  7. 7.The Trusts

    0.28%

    held 7th · 390 estimated branded searches · +21.9% vs prior month · +0.1 points

  8. 8.Glengarry

    0.13%

    held 8th · 190 estimated branded searches · -9.5% vs prior month · 0 points

Compare search popularity between Glengarry and its closest rivals

How has branded search demand for Glengarry changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Glengarry in New Zealand fell from 200 to 190.
  • Across the 11 months ending August 2026, Glengarry’s estimated Share of Search among liquor retailers in New Zealand held steady, from 0.11% to 0.13%.

How did search popularity change for New Zealand liquor retailers in August 2026?

  1. In August 2026, The Bottle-O lost estimated Share of Search among liquor retailers in New Zealand, from 3.1% to 2.6%.

  2. In August 2026, Liquor Centre rose from 6th to 5th among liquor retailers in New Zealand.

  3. Estimated monthly branded searches for Liquorland in New Zealand fell 33.1% over 11 measured months, from 90.6K to 60.6K in August 2026.

  4. Estimated monthly branded searches for The Trusts in New Zealand fell 18.8% over 11 measured months, from 480 to 390 in August 2026.

  5. Estimated monthly branded searches for Super Liquor in New Zealand fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

  6. Estimated monthly branded searches for Thirsty Liquor in New Zealand fell 14.8% over 11 measured months, from 21.1K to 18K in August 2026.

Which online wine retailers compete with Glengarry?

Glengarry against online wine retailers in New Zealand, by month

Share of Search by month for Vino Fino, Black Market, Advintage, Wine Central, Glengarry. The figures are in the table below the chart.

View monthly share of search table
MonthVino FinoBlack MarketAdvintageWine CentralGlengarry
Oct 202537.4%28.5%19.7%12.1%2.4%
Nov 202529.1%28.2%24.1%15.8%2.8%
Dec 202547.8%17%20.2%11.6%3.3%
Jan 202643%21.9%20.8%12%2.3%
Feb 202644.3%19.2%22.4%12.2%1.9%
Mar 202648.3%20.3%19.7%9.7%1.9%
Apr 202644.7%22.6%19.3%10.7%2.6%
May 202644.6%22.8%18.9%10.9%2.8%
Jun 202642.5%22.8%21.5%10.8%2.4%
Jul 202645.4%19.4%22.9%9.1%3.1%
Aug 202644.9%23.4%18.1%10.8%2.8%
Sep 2026—————
  1. 1.Vino Fino

    44.9%

    held 1st · 3.1K estimated branded searches · +0.99% vs prior month · -0.6 points

  2. moved from 3rd to 2nd · 1.6K estimated branded searches · +23.1% vs prior month · +4 points

  3. 3.Advintage

    18.1%

    moved from 2nd to 3rd · 1.2K estimated branded searches · -19% vs prior month · -4.7 points

  4. held 4th · 740 estimated branded searches · +21.3% vs prior month · +1.7 points

  5. 5.Glengarry

    2.8%

    held 5th · 190 estimated branded searches · -9.5% vs prior month · -0.4 points

Compare search popularity between Glengarry and its closest rivals

How has branded search demand for Glengarry changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Glengarry’s estimated Share of Search among online wine retailers in New Zealand peaked at 3.3% in December 2025 and was lowest at 1.9% in February 2026.

How did search popularity change for New Zealand online wine retailers in August 2026?

  1. In August 2026, Black Market overtook Advintage to rank 2nd among online wine retailers in New Zealand, at 23.4%.

  2. In August 2026, Wine Central gained estimated Share of Search among online wine retailers in New Zealand, from 9.1% to 10.8%.

  3. In August 2026, Advintage lost estimated Share of Search among online wine retailers in New Zealand, from 22.9% to 18.1%.

  4. In August 2026, Vino Fino lost estimated Share of Search among online wine retailers in New Zealand, from 45.4% to 44.9%.

How is Glengarry measured?

Brandwave collects information about searches that people make online using Glengarry’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • glengarry beer
  • glengarry liquor
  • glengarry near me
  • glengarry online
  • glengarry wine

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How the Brand Demand Index is measured

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