Liquor retailers in New Zealand:Which are most popular?

Name: Liquor retailers in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Liquorland was the most searched liquor retailer in New Zealand, accounting for 48.1% of all searches among the eight retailers tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Liquorland was mentioned most often, in three of the four answers. Liquorland was recommended most often, coming first in one out of two responses that gave a list.

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Top liquor retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Liquorland was mentioned most often, in three of the four answers. Liquorland was recommended most often, coming first in one out of two answers that gave a list. Glengarry was second, and Super Liquor was third. Black Bull Liquor, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Liquorland	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Super Liquor	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Thirsty Liquor	Named in 0 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	1 of 4
The Bottle-O	Named in 0 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	1 of 4
Glengarry	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Black Bull Liquor	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Liquor Centre	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
The Trusts	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Liquorland3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Super Liquor2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Thirsty Liquor1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
The Bottle-O1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Glengarry1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Black Bull Liquor0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Liquor Centre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
The Trusts0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about liquor retailers

4 answers

Asked ChatGPT
“Which liquor retailer should I shop at in New Zealand?”
1. 1Liquorland
2. 2Super Liquor
Asked ChatGPT
“What are the best liquor retailers in New Zealand?”
Asked ChatGPT
“What's the best liquor retailer in New Zealand for a bottle of wine?”
1. 1Liquorland
Searched Google, AI Overview
“liquor stores”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“bottle shop nz”
1. 1The Bottle-O
2. 2Thirsty Liquor

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which liquor retailers do people search for most?

This chart shows how often people search Google for each liquor retailer by name. Each line represents a brand's share of searches for all eight liquor retailers we track, month by month, from searches in New Zealand.

Share of searches among liquor retailers in New Zealand, by month

Month	Liquorland	Super Liquor	Thirsty Liquor	Black Bull Liquor	The Bottle-O	Liquor Centre	The Trusts	Glengarry
Nov 2025	48.8%	32.6%	10.3%	2.4%	3.6%	2%	0.22%	0.08%
Dec 2025	49.4%	32.9%	10.3%	2.5%	3%	1.7%	0.1%	0.06%
Jan 2026	46.6%	31.1%	12.1%	3.5%	4.1%	2.4%	0.21%	0.05%
Feb 2026	42.1%	34.4%	13.2%	3.1%	4.6%	2.1%	0.34%	0.04%
Mar 2026	48.4%	32.4%	10.3%	2.9%	3.5%	2%	0.39%	0.04%
Apr 2026	43.9%	35.9%	11.2%	3.3%	3.2%	2.2%	0.2%	0.04%
May 2026	48.8%	32.6%	10.3%	3%	2.9%	2%	0.26%	0.07%
Jun 2026	44.2%	36.1%	11.4%	2.7%	2.6%	2.7%	0.24%	0.05%
Jul 2026	43.9%	35.9%	11.3%	3.3%	3.2%	2.2%	0.24%	0.08%
Aug 2026	44.2%	36.1%	11.3%	3.3%	2.6%	2.2%	0.29%	0.05%
Sep 2026	43.1%	35.2%	13.4%	3.2%	2.6%	2.1%	0.28%	0.05%
Oct 2026	48.1%	32.2%	12.3%	2.9%	2.3%	2%	0.21%	0.04%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Liquorland	48.1%	90.6K	+49.5%	+5 points
2, held 2nd	Super Liquor	32.2%	60.5K	+22.3%	-3.1 points
3, held 3rd	Thirsty Liquor	12.3%	23.1K	+22.7%	-1.1 points
4, held 4th	Black Bull Liquor	2.9%	5.4K	+20.5%	-0.3 points
5, held 5th	The Bottle-OTasman Liquor Company	2.3%	4.4K	+22.2%	-0.2 points
6, held 6th	Liquor Centre	2%	3.8K	+24.2%	-0.2 points
7, held 7th	The Trusts	0.21%	400	0%	-0.1 points
8, held 8th	Glengarry	0.04%	70	0%	0 points

1.Liquorland
48.1%
Held 1st. 90.6K estimated branded searches, +49.5% vs prior month. Share +5 points.
2.Super Liquor
32.2%
Held 2nd. 60.5K estimated branded searches, +22.3% vs prior month. Share -3.1 points.
3.Thirsty Liquor
12.3%
Held 3rd. 23.1K estimated branded searches, +22.7% vs prior month. Share -1.1 points.
4.Black Bull Liquor
2.9%
Held 4th. 5.4K estimated branded searches, +20.5% vs prior month. Share -0.3 points.
5.The Bottle-O
2.3%
Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share -0.2 points.
6.Liquor Centre
2%
Held 6th. 3.8K estimated branded searches, +24.2% vs prior month. Share -0.2 points.
7.The Trusts
0.21%
Held 7th. 400 estimated branded searches, 0% vs prior month. Share -0.1 points.
8.Glengarry
0.04%
Held 8th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among liquor retailers in New Zealand?

8 brands

In October 2026, Liquorland was the most searched among liquor retailers in New Zealand, with an estimated 90.6K branded searches, 48.1% of all searches for the eight tracked by the Brandwave Brand Demand Index. Super Liquor is in 2nd place, 16 percentage points behind at 32.2%.

New Zealand liquor retailers, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Liquorland	48.8% → 48.1%	49.4%Dec 2025	42.1%Feb 2026	1st
Super Liquor	32.6% → 32.2%	36.1%Jun 2026	31.1%Jan 2026	2nd
Thirsty Liquor	10.3% → 12.3%	13.4%Sep 2026	10.3%Mar 2026	3rd
Black Bull Liquor	2.4% → 2.9%	3.5%Jan 2026	2.4%Nov 2025	5th → 4th
The Bottle-O	3.6% → 2.3%	4.6%Feb 2026	2.3%Oct 2026	4th → 5th
Liquor Centre	2%	2.7%Jun 2026	1.7%Dec 2025	6th
The Trusts	0.22% → 0.21%	0.39%Mar 2026	0.1%Dec 2025	7th
Glengarry	0.08% → 0.04%	0.08%Jul 2026	0.04%Oct 2026	8th

Each finding as a sentence

Across the 12 months ending October 2026, Liquorland’s share of searches among liquor retailers in New Zealand decreased from 48.8% to 48.1%.
Across the 12 months ending October 2026, Thirsty Liquor’s share of searches among liquor retailers in New Zealand increased from 10.3% to 12.3%.
Across the 12 months ending October 2026, The Bottle-O’s share of searches among liquor retailers in New Zealand decreased from 3.6% to 2.3%.
Across the 12 months ending October 2026, Liquorland’s share of searches among liquor retailers in New Zealand peaked at 49.4% in December 2025 and was lowest at 42.1% in February 2026.
Across the 12 months ending October 2026, Super Liquor’s share of searches among liquor retailers in New Zealand peaked at 36.1% in June 2026 and was lowest at 31.1% in January 2026.
Across the 12 months ending October 2026, Thirsty Liquor’s share of searches among liquor retailers in New Zealand peaked at 13.4% in September 2026 and was lowest at 10.3% in March 2026.
Across the 12 months ending October 2026, Black Bull Liquor’s share of searches among liquor retailers in New Zealand peaked at 3.5% in January 2026 and was lowest at 2.4% in November 2025.
Across the 12 months ending October 2026, The Bottle-O’s share of searches among liquor retailers in New Zealand peaked at 4.6% in February 2026 and was lowest at 2.3% in October 2026.
Across the 12 months ending October 2026, Liquor Centre’s share of searches among liquor retailers in New Zealand peaked at 2.7% in June 2026 and was lowest at 1.7% in December 2025.
Across the 12 months ending October 2026, Black Bull Liquor rose from 5th to 4th among liquor retailers in New Zealand.
Across the 12 months ending October 2026, The Bottle-O fell from 4th to 5th among liquor retailers in New Zealand.
Across the 12 months ending October 2026, Super Liquor, Liquor Centre, The Trusts and Glengarry held steady: their share of searches among liquor retailers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand liquor retailers in October 2026?

6 changes

In October 2026, Liquorland gained share of searches among liquor retailers in New Zealand, from 43.1% to 48.1%.
In October 2026, Super Liquor lost share of searches among liquor retailers in New Zealand, from 35.2% to 32.2%.
In October 2026, Thirsty Liquor lost share of searches among liquor retailers in New Zealand, from 13.4% to 12.3%.
The Bottle-O’s share of searches among liquor retailers in New Zealand has lost ground for 3 months in a row, from 3.2% to 2.3% in October 2026.
Estimated monthly branded searches for Black Bull Liquor in New Zealand rose 20% over 12 measured months, from 4.5K to 5.4K in October 2026.
Estimated monthly branded searches for Glengarry in New Zealand fell 50% over 12 measured months, from 140 to 70 in October 2026.

How are branded searches counted for liquor retailers?

23 search terms

Each brand's share of searches among liquor retailers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.