Brandwave

Liquor retailers in New Zealand:Which brands are most popular in search?

In August 2026, Liquorland was the most searched among liquor retailers in New Zealand, with an estimated 60.6K branded searches and 42.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Liquorland42.9%
  2. Super Liquor35.1%
  3. Thirsty Liquor12.8%
  4. Black Bull Liquor3.3%
  5. Liquor Centre3%
  6. The Bottle-O2.6%
  7. The Trusts0.28%
  8. Glengarry0.13%

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Share of SearchLeaderboard

Off-licence liquor retail banners serving NZ shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among liquor retailers in New Zealand, by month

Share of Search by month for Liquorland, Super Liquor, Thirsty Liquor, Black Bull Liquor, Liquor Centre, The Bottle-O. The figures are in the table below the chart.

View monthly share of search table
MonthLiquorlandSuper LiquorThirsty LiquorBlack Bull LiquorLiquor CentreThe Bottle-OThe TrustsGlengarry
Oct 202548.2%32.2%11.3%2.5%2.6%2.9%0.26%0.11%
Nov 202547.7%31.8%11.4%2.4%2.8%3.5%0.21%0.15%
Dec 202548.4%32.2%11.5%2.5%2.2%2.9%0.09%0.14%
Jan 202645.4%30.4%13.3%3.5%3%4.1%0.2%0.12%
Feb 202641%33.5%14.6%3.2%2.9%4.5%0.32%0.11%
Mar 202647.2%31.6%11.6%3%2.7%3.4%0.38%0.11%
Apr 202642.6%34.8%12.8%3.3%3%3.1%0.18%0.13%
May 202647.7%31.9%11.5%3%2.8%2.8%0.25%0.15%
Jun 202643.1%35.2%12.6%2.7%3.4%2.6%0.23%0.12%
Jul 202642.8%35%12.5%3.3%2.9%3.1%0.23%0.15%
Aug 202642.9%35.1%12.8%3.3%3%2.6%0.28%0.13%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Liquorland

    42.9%

    held 1st · 60.6K estimated branded searches · +0.07% vs prior month · +0.1 points

  2. 2.Super Liquor

    35.1%

    held 2nd · 49.5K estimated branded searches · 0% vs prior month · +0.1 points

  3. 3.Thirsty Liquor

    12.8%

    held 3rd · 18K estimated branded searches · +1.6% vs prior month · +0.2 points

  4. 4.Black Bull Liquor

    3.3%

    held 4th · 4.6K estimated branded searches · 0% vs prior month · 0 points

  5. 5.Liquor Centre

    3%

    moved from 6th to 5th · 4.2K estimated branded searches · +2.7% vs prior month · +0.1 points

  6. 6.The Bottle-O

    2.6%

    moved from 5th to 6th · 3.6K estimated branded searches · -18.1% vs prior month · -0.6 points

  7. 7.The Trusts

    0.28%

    held 7th · 390 estimated branded searches · +21.9% vs prior month · +0.1 points

  8. 8.Glengarry

    0.13%

    held 8th · 190 estimated branded searches · -9.5% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among liquor retailers in New Zealand?

In August 2026, Liquorland was the most searched among liquor retailers in New Zealand, with an estimated 60.6K branded searches and 42.9% estimated Share of Search within this set. Super Liquor is in 2nd place, 7.9 percentage points behind at 35.1% Share of Search.

New Zealand liquor retailers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Liquorland48.2% → 42.9%48.4%Dec 202541%Feb 20261st
Super Liquor32.2% → 35.1%35.2%Jun 202630.4%Jan 20262nd
Thirsty Liquor11.3% → 12.8%14.6%Feb 202611.3%Oct 20253rd
Black Bull Liquor2.5% → 3.3%3.5%Jan 20262.4%Nov 20256th → 4th
Liquor Centre2.6% → 3%3.4%Jun 20262.2%Dec 20255th
The Bottle-O2.9% → 2.6%4.5%Feb 20262.6%Aug 20264th → 6th
The Trusts0.26% → 0.28%0.38%Mar 20260.09%Dec 20257th
Glengarry0.11% → 0.13%0.15%Nov 20250.11%Oct 20258th

Each finding as a sentence

  • Across the 11 months ending August 2026, Liquorland’s estimated Share of Search among liquor retailers in New Zealand decreased from 48.2% to 42.9%.
  • Across the 11 months ending August 2026, Super Liquor’s estimated Share of Search among liquor retailers in New Zealand increased from 32.2% to 35.1%.
  • Across the 11 months ending August 2026, Thirsty Liquor’s estimated Share of Search among liquor retailers in New Zealand increased from 11.3% to 12.8%.
  • Across the 11 months ending August 2026, Black Bull Liquor’s estimated Share of Search among liquor retailers in New Zealand increased from 2.5% to 3.3%.
  • Across the 11 months ending August 2026, Liquorland’s estimated Share of Search among liquor retailers in New Zealand peaked at 48.4% in December 2025 and was lowest at 41% in February 2026.
  • Across the 11 months ending August 2026, Super Liquor’s estimated Share of Search among liquor retailers in New Zealand peaked at 35.2% in June 2026 and was lowest at 30.4% in January 2026.
  • Across the 11 months ending August 2026, Thirsty Liquor’s estimated Share of Search among liquor retailers in New Zealand peaked at 14.6% in February 2026 and was lowest at 11.3% in October 2025.
  • Across the 11 months ending August 2026, Black Bull Liquor’s estimated Share of Search among liquor retailers in New Zealand peaked at 3.5% in January 2026 and was lowest at 2.4% in November 2025.
  • Across the 11 months ending August 2026, Liquor Centre’s estimated Share of Search among liquor retailers in New Zealand peaked at 3.4% in June 2026 and was lowest at 2.2% in December 2025.
  • Across the 11 months ending August 2026, The Bottle-O’s estimated Share of Search among liquor retailers in New Zealand peaked at 4.5% in February 2026 and was lowest at 2.6% in August 2026.
  • Across the 11 months ending August 2026, Black Bull Liquor rose from 6th to 4th among liquor retailers in New Zealand.
  • Across the 11 months ending August 2026, The Bottle-O fell from 4th to 6th among liquor retailers in New Zealand.
  • Across the 11 months ending August 2026, Liquor Centre, The Trusts and Glengarry held steady: their estimated Share of Search among liquor retailers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand liquor retailers in August 2026?

  1. In August 2026, The Bottle-O lost estimated Share of Search among liquor retailers in New Zealand, from 3.1% to 2.6%.

  2. In August 2026, Liquor Centre rose from 6th to 5th among liquor retailers in New Zealand.

  3. Estimated monthly branded searches for Liquorland in New Zealand fell 33.1% over 11 measured months, from 90.6K to 60.6K in August 2026.

  4. Estimated monthly branded searches for The Trusts in New Zealand fell 18.8% over 11 measured months, from 480 to 390 in August 2026.

  5. Estimated monthly branded searches for Super Liquor in New Zealand fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

  6. Estimated monthly branded searches for Thirsty Liquor in New Zealand fell 14.8% over 11 measured months, from 21.1K to 18K in August 2026.

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