Brandwave

How popular isSuper Liquor?

In September 2026, people searched for Super Liquor by name about 49,500 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 35.2% of all New Zealand liquor retailer searches, placing Super Liquor second out of eight retailers. When we asked both ChatGPT and Google AI Overviews about liquor retailers, Super Liquor appeared in two of the four answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Super Liquor is the second most searched of 8 competitors and the third most recommended in AI answers.

  1. LiquorlandShare of searches 43.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. Super LiquorShare of searches 35.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. Thirsty LiquorShare of searches 13.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
  4. Black Bull LiquorShare of searches 3.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. The Bottle-OShare of searches 2.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations –

+3 more

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Top liquor retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Super Liquor was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Super Liquor is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Liquorland1st
  2. Glengarry2nd
  3. Super Liquor3rd
  4. Thirsty Liquor–
  5. Black Bull Liquor–
  6. The Bottle-O–
  7. Liquor Centre–
  8. The Trusts–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Liquorland3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Super Liquor2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Thirsty Liquor1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Bottle-O1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Glengarry1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Black Bull Liquor0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Liquor Centre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Trusts0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about liquor retailers

4 answers

  • Asked ChatGPT

    “Which liquor retailer should I shop at in New Zealand?”

    1. 1Liquorland
    2. 2Super Liquor

  • Asked ChatGPT

    “What are the best liquor retailers in New Zealand?”

    1. 1Glengarry
    2. 2Liquorland
    3. 3Super Liquor

  • Asked ChatGPT

    “What's the best liquor retailer in New Zealand for a bottle of wine?”

    1. 1Liquorland

  • Searched Google, AI Overview

    “liquor stores”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “bottle shop nz”

    1. 1The Bottle-O
    2. 2Thirsty Liquor

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which liquor retailers compete with Super Liquor?

Super Liquor against liquor retailers in New Zealand, by month

Share of searches by month for Liquorland, Super Liquor, Thirsty Liquor, Black Bull Liquor, The Bottle-O, Liquor Centre. The figures are in the table below the chart.

View monthly share of searches table
MonthLiquorlandSuper LiquorThirsty LiquorBlack Bull LiquorThe Bottle-OLiquor CentreThe TrustsGlengarry
Oct 202549.1%32.8%10.4%2.4%2.9%2%0.27%0.04%
Nov 202548.8%32.6%10.3%2.4%3.6%2%0.22%0.08%
Dec 202549.4%32.9%10.3%2.5%3%1.7%0.1%0.06%
Jan 202646.6%31.1%12.1%3.5%4.1%2.4%0.21%0.05%
Feb 202642.1%34.4%13.2%3.1%4.6%2.1%0.34%0.04%
Mar 202648.4%32.4%10.3%2.9%3.5%2%0.39%0.04%
Apr 202643.9%35.9%11.2%3.3%3.2%2.2%0.2%0.04%
May 202648.8%32.6%10.3%3%2.9%2%0.26%0.07%
Jun 202644.2%36.1%11.4%2.7%2.6%2.7%0.24%0.05%
Jul 202643.9%35.9%11.3%3.3%3.2%2.2%0.24%0.08%
Aug 202644.2%36.1%11.3%3.3%2.6%2.2%0.29%0.05%
Sep 202643.1%35.2%13.4%3.2%2.6%2.1%0.28%0.05%

  1. 1.Liquorland

    43.1%

    Held 1st. 60.6K estimated branded searches, +0.02% vs prior month. Share -1 points.

  2. 2.Super Liquor

    35.2%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Thirsty Liquor

    13.4%

    Held 3rd. 18.8K estimated branded searches, +21.2% vs prior month. Share +2.1 points.

  4. 4.Black Bull Liquor

    3.2%

    Held 4th. 4.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.The Bottle-O

    2.6%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Liquor Centre

    2.1%

    Held 6th. 3K estimated branded searches, +0.33% vs prior month. Share 0 points.

  7. 7.The Trusts

    0.28%

    Held 7th. 400 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Glengarry

    0.05%

    Held 8th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Super Liquor and its closest rivals

Every comparison with Super Liquor

7 comparisons

How has branded search demand for Super Liquor changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Super Liquor in New Zealand fell from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, Super Liquor’s share of searches among liquor retailers in New Zealand increased from 32.8% to 35.2%.
  • Across the 12 months ending September 2026, Super Liquor’s share of searches among liquor retailers in New Zealand peaked at 36.1% in June 2026 and was lowest at 31.1% in January 2026.

How did search popularity change for New Zealand liquor retailers in September 2026?

6 changes

  1. In September 2026, Thirsty Liquor gained share of searches among liquor retailers in New Zealand, from 11.3% to 13.4%.

  2. In September 2026, Liquorland lost share of searches among liquor retailers in New Zealand, from 44.2% to 43.1%.

  3. In September 2026, Super Liquor lost share of searches among liquor retailers in New Zealand, from 36.1% to 35.2%.

  4. Liquor Centre’s share of searches among liquor retailers in New Zealand has lost ground for 3 months in a row, from 2.7% to 2.1% in September 2026.

  5. Estimated monthly branded searches for The Bottle-O in New Zealand fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

  6. Estimated monthly branded searches for The Trusts in New Zealand fell 18.4% over 12 measured months, from 490 to 400 in September 2026.

How are Super Liquor’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Super Liquor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Super Liquor
  • super liquor beer

Do you work for Super Liquor? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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