Brandwave

How popular isThe Bottle-O?

In September 2026, people searched for The Bottle-O by name about 3,600 times in New Zealand, a 33.3% decrease from the previous year. These searches made up 2.6% of all New Zealand liquor retailer searches, placing The Bottle-O fifth out of eight retailers. When we asked both ChatGPT and Google AI Overviews about liquor retailers, The Bottle-O appeared in one of the four answers.

Search and AI answers in September 2026

The Bottle-O is the fifth most searched of 8 competitors and not listed in any AI answer.

  1. LiquorlandShare of searches 43.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. Super LiquorShare of searches 35.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. Thirsty LiquorShare of searches 13.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
  4. Black Bull LiquorShare of searches 3.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. The Bottle-OShare of searches 2.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations –

+3 more

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Top liquor retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, The Bottle-O was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Liquorland1st
  2. Glengarry2nd
  3. Super Liquor3rd
  4. Thirsty Liquor–
  5. Black Bull Liquor–
  6. The Bottle-O–
  7. Liquor Centre–
  8. The Trusts–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Liquorland3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Super Liquor2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Thirsty Liquor1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Bottle-O1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Glengarry1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Black Bull Liquor0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Liquor Centre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Trusts0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about liquor retailers

4 answers

  • Asked ChatGPT

    “Which liquor retailer should I shop at in New Zealand?”

    1. 1Liquorland
    2. 2Super Liquor

  • Asked ChatGPT

    “What are the best liquor retailers in New Zealand?”

    1. 1Glengarry
    2. 2Liquorland
    3. 3Super Liquor

  • Asked ChatGPT

    “What's the best liquor retailer in New Zealand for a bottle of wine?”

    1. 1Liquorland

  • Searched Google, AI Overview

    “liquor stores”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “bottle shop nz”

    1. 1The Bottle-O
    2. 2Thirsty Liquor

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which liquor retailers compete with The Bottle-O?

The Bottle-O against liquor retailers in New Zealand, by month

Share of searches by month for Liquorland, Super Liquor, Thirsty Liquor, Black Bull Liquor, The Bottle-O, Liquor Centre. The figures are in the table below the chart.

View monthly share of searches table
MonthLiquorlandSuper LiquorThirsty LiquorBlack Bull LiquorThe Bottle-OLiquor CentreThe TrustsGlengarry
Oct 202549.1%32.8%10.4%2.4%2.9%2%0.27%0.04%
Nov 202548.8%32.6%10.3%2.4%3.6%2%0.22%0.08%
Dec 202549.4%32.9%10.3%2.5%3%1.7%0.1%0.06%
Jan 202646.6%31.1%12.1%3.5%4.1%2.4%0.21%0.05%
Feb 202642.1%34.4%13.2%3.1%4.6%2.1%0.34%0.04%
Mar 202648.4%32.4%10.3%2.9%3.5%2%0.39%0.04%
Apr 202643.9%35.9%11.2%3.3%3.2%2.2%0.2%0.04%
May 202648.8%32.6%10.3%3%2.9%2%0.26%0.07%
Jun 202644.2%36.1%11.4%2.7%2.6%2.7%0.24%0.05%
Jul 202643.9%35.9%11.3%3.3%3.2%2.2%0.24%0.08%
Aug 202644.2%36.1%11.3%3.3%2.6%2.2%0.29%0.05%
Sep 202643.1%35.2%13.4%3.2%2.6%2.1%0.28%0.05%

  1. 1.Liquorland

    43.1%

    Held 1st. 60.6K estimated branded searches, +0.02% vs prior month. Share -1 points.

  2. 2.Super Liquor

    35.2%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Thirsty Liquor

    13.4%

    Held 3rd. 18.8K estimated branded searches, +21.2% vs prior month. Share +2.1 points.

  4. 4.Black Bull Liquor

    3.2%

    Held 4th. 4.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.The Bottle-O

    2.6%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Liquor Centre

    2.1%

    Held 6th. 3K estimated branded searches, +0.33% vs prior month. Share 0 points.

  7. 7.The Trusts

    0.28%

    Held 7th. 400 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Glengarry

    0.05%

    Held 8th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between The Bottle-O and its closest rivals

Every comparison with The Bottle-O

7 comparisons

How has branded search demand for The Bottle-O changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Bottle-O in New Zealand fell from 5.4K to 3.6K.
  • Across the 12 months ending September 2026, The Bottle-O’s share of searches among liquor retailers in New Zealand peaked at 4.6% in February 2026 and was lowest at 2.6% in September 2026.
  • Across the 12 months ending September 2026, The Bottle-O fell from 4th to 5th among liquor retailers in New Zealand.

How did search popularity change for New Zealand liquor retailers in September 2026?

6 changes

  1. In September 2026, Thirsty Liquor gained share of searches among liquor retailers in New Zealand, from 11.3% to 13.4%.

  2. In September 2026, Liquorland lost share of searches among liquor retailers in New Zealand, from 44.2% to 43.1%.

  3. In September 2026, Super Liquor lost share of searches among liquor retailers in New Zealand, from 36.1% to 35.2%.

  4. Liquor Centre’s share of searches among liquor retailers in New Zealand has lost ground for 3 months in a row, from 2.7% to 2.1% in September 2026.

  5. Estimated monthly branded searches for The Bottle-O in New Zealand fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

  6. Estimated monthly branded searches for The Trusts in New Zealand fell 18.4% over 12 measured months, from 490 to 400 in September 2026.

How are The Bottle-O’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using The Bottle-O’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • The Bottle-O

How the Brand Demand Index is measured

Who owns The Bottle-O?

The Bottle-O is owned by TASMAN LIQUOR COMPANY LIMITED. Brandwave does not track any other brands owned by TASMAN LIQUOR COMPANY LIMITED.

Do you work for The Bottle-O? To request corrections or removal please contact us via our support page and we will be happy to assist.

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