Glengarry vs The Bottle-O:Which is more popular by branded search in New Zealand?
In August 2026, The Bottle-O had more branded searches than Glengarry among liquor retailers in New Zealand. The Bottle-O was estimated to have 3.6K branded searches compared to Glengarry’s 190, and held a 2.6% Share of Search versus Glengarry’s 0.13%.
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Which is more popular in search, Glengarry or The Bottle-O?
Off-licence liquor retail banners serving NZ shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Bottle-O, Glengarry. The figures are in the table below the chart.
View monthly share of search table
| Month | Liquorland | Super Liquor | Thirsty Liquor | Black Bull Liquor | Liquor Centre | The Bottle-O | The Trusts | Glengarry |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 32.2% | 11.3% | 2.5% | 2.6% | 2.9% | 0.26% | 0.11% |
| Nov 2025 | 47.7% | 31.8% | 11.4% | 2.4% | 2.8% | 3.5% | 0.21% | 0.15% |
| Dec 2025 | 48.4% | 32.2% | 11.5% | 2.5% | 2.2% | 2.9% | 0.09% | 0.14% |
| Jan 2026 | 45.4% | 30.4% | 13.3% | 3.5% | 3% | 4.1% | 0.2% | 0.12% |
| Feb 2026 | 41% | 33.5% | 14.6% | 3.2% | 2.9% | 4.5% | 0.32% | 0.11% |
| Mar 2026 | 47.2% | 31.6% | 11.6% | 3% | 2.7% | 3.4% | 0.38% | 0.11% |
| Apr 2026 | 42.6% | 34.8% | 12.8% | 3.3% | 3% | 3.1% | 0.18% | 0.13% |
| May 2026 | 47.7% | 31.9% | 11.5% | 3% | 2.8% | 2.8% | 0.25% | 0.15% |
| Jun 2026 | 43.1% | 35.2% | 12.6% | 2.7% | 3.4% | 2.6% | 0.23% | 0.12% |
| Jul 2026 | 42.8% | 35% | 12.5% | 3.3% | 2.9% | 3.1% | 0.23% | 0.15% |
| Aug 2026 | 42.9% | 35.1% | 12.8% | 3.3% | 3% | 2.6% | 0.28% | 0.13% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Glengarry and The Bottle-O comparison changed over the last 12 months?
3 findings
- The Bottle-O was ahead of Glengarry in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Glengarry’s estimated Share of Search among liquor retailers in New Zealand moved from 0.11% to 0.13%, and its estimated monthly branded searches moved from 200 to 190.
- Across the 11 months ending August 2026, The Bottle-O’s estimated Share of Search among liquor retailers in New Zealand moved from 2.9% to 2.6%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
How did search popularity change for New Zealand liquor retailers in August 2026?
1 change
In August 2026, The Bottle-O lost estimated Share of Search among liquor retailers in New Zealand, from 3.1% to 2.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Glengarry’s and The Bottle-O’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Glengarry
5 branded search terms
- glengarry beer
- glengarry liquor
- glengarry near me
- glengarry online
- glengarry wine
The Bottle-O
2 branded search terms
- the bottle o liquor store
- The Bottle-O
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