How popular isThe Bottle-O in search?
In August 2026, there were an estimated 3.6K branded searches for The Bottle-O in New Zealand which is down 33.3% over the last 11 months. The Bottle-O holds 2.6% estimated Share of Search among New Zealand liquor retailers and is ranked 6th of 8 competitors for search popularity.
Liquorland42.9%
Super Liquor35.1%
Thirsty Liquor12.8%
Black Bull Liquor3.3%Liquor Centre3%
The Bottle-O2.6%
The Trusts0.28%Glengarry0.13%
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Which liquor retailers compete with The Bottle-O?
Share of Search by month for Liquorland, Super Liquor, Thirsty Liquor, Black Bull Liquor, Liquor Centre, The Bottle-O. The figures are in the table below the chart.
View monthly share of search table
| Month | Liquorland | Super Liquor | Thirsty Liquor | Black Bull Liquor | Liquor Centre | The Bottle-O | The Trusts | Glengarry |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 32.2% | 11.3% | 2.5% | 2.6% | 2.9% | 0.26% | 0.11% |
| Nov 2025 | 47.7% | 31.8% | 11.4% | 2.4% | 2.8% | 3.5% | 0.21% | 0.15% |
| Dec 2025 | 48.4% | 32.2% | 11.5% | 2.5% | 2.2% | 2.9% | 0.09% | 0.14% |
| Jan 2026 | 45.4% | 30.4% | 13.3% | 3.5% | 3% | 4.1% | 0.2% | 0.12% |
| Feb 2026 | 41% | 33.5% | 14.6% | 3.2% | 2.9% | 4.5% | 0.32% | 0.11% |
| Mar 2026 | 47.2% | 31.6% | 11.6% | 3% | 2.7% | 3.4% | 0.38% | 0.11% |
| Apr 2026 | 42.6% | 34.8% | 12.8% | 3.3% | 3% | 3.1% | 0.18% | 0.13% |
| May 2026 | 47.7% | 31.9% | 11.5% | 3% | 2.8% | 2.8% | 0.25% | 0.15% |
| Jun 2026 | 43.1% | 35.2% | 12.6% | 2.7% | 3.4% | 2.6% | 0.23% | 0.12% |
| Jul 2026 | 42.8% | 35% | 12.5% | 3.3% | 2.9% | 3.1% | 0.23% | 0.15% |
| Aug 2026 | 42.9% | 35.1% | 12.8% | 3.3% | 3% | 2.6% | 0.28% | 0.13% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.9% | 60.6K | +0.07% | +0.1 points | |
| 2, held 2nd | 35.1% | 49.5K | 0% | +0.1 points | |
| 3, held 3rd | 12.8% | 18K | +1.6% | +0.2 points | |
| 4, held 4th | 3.3% | 4.6K | 0% | 0 points | |
| 5, moved from 6th to 5th | 3% | 4.2K | +2.7% | +0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 2.6% | 3.6K | -18.1% | -0.6 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.28% | 390 | +21.9% | +0.1 points | |
| 8, held 8th | 0.13% | 190 | -9.5% | 0 points |
42.9%
held 1st · 60.6K estimated branded searches · +0.07% vs prior month · +0.1 points
35.1%
held 2nd · 49.5K estimated branded searches · 0% vs prior month · +0.1 points
12.8%
held 3rd · 18K estimated branded searches · +1.6% vs prior month · +0.2 points
3.3%
held 4th · 4.6K estimated branded searches · 0% vs prior month · 0 points
3%
moved from 6th to 5th · 4.2K estimated branded searches · +2.7% vs prior month · +0.1 points
2.6%
moved from 5th to 6th · 3.6K estimated branded searches · -18.1% vs prior month · -0.6 points
0.28%
held 7th · 390 estimated branded searches · +21.9% vs prior month · +0.1 points
0.13%
held 8th · 190 estimated branded searches · -9.5% vs prior month · 0 points
Compare search popularity between The Bottle-O and its closest rivals
- The Bottle-O vs Thirsty Liquor: compare search popularity
- The Bottle-O vs Black Bull Liquor: compare search popularity
- The Bottle-O vs The Trusts: compare search popularity
- Compare The Bottle-O with any brand
How has branded search demand for The Bottle-O changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for The Bottle-O in New Zealand fell from 5.4K to 3.6K.
- Across the 11 months ending August 2026, The Bottle-O’s estimated Share of Search among liquor retailers in New Zealand peaked at 4.5% in February 2026 and was lowest at 2.6% in August 2026.
- Across the 11 months ending August 2026, The Bottle-O fell from 4th to 6th among liquor retailers in New Zealand.
How did search popularity change for New Zealand liquor retailers in August 2026?
6 changes
In August 2026, The Bottle-O lost estimated Share of Search among liquor retailers in New Zealand, from 3.1% to 2.6%.
In August 2026, Liquor Centre rose from 6th to 5th among liquor retailers in New Zealand.
Estimated monthly branded searches for Liquorland in New Zealand fell 33.1% over 11 measured months, from 90.6K to 60.6K in August 2026.
Estimated monthly branded searches for The Trusts in New Zealand fell 18.8% over 11 measured months, from 480 to 390 in August 2026.
Estimated monthly branded searches for Super Liquor in New Zealand fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
Estimated monthly branded searches for Thirsty Liquor in New Zealand fell 14.8% over 11 measured months, from 21.1K to 18K in August 2026.
How is The Bottle-O measured?
Brandwave collects information about searches that people make online using The Bottle-O’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- the bottle o liquor store
- The Bottle-O
Who owns The Bottle-O?
The Bottle-O is owned by TASMAN LIQUOR COMPANY LIMITED. Brandwave does not track any other brands owned by TASMAN LIQUOR COMPANY LIMITED.
Do you work for The Bottle-O? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is The Bottle-O your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.