Black Bull Liquor vs The Bottle-O:Which is more popular by branded search in New Zealand?
In August 2026, Black Bull Liquor had more branded searches than The Bottle-O among liquor retailers in New Zealand. Black Bull Liquor was estimated to have 4.6K branded searches compared to The Bottle-O’s 3.6K, and held a 3.3% Share of Search versus The Bottle-O’s 2.6%.
Follow Black Bull Liquor vs The Bottle-O and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Black Bull Liquor or The Bottle-O?
Off-licence liquor retail banners serving NZ shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Black Bull Liquor, The Bottle-O. The figures are in the table below the chart.
View monthly share of search table
| Month | Liquorland | Super Liquor | Thirsty Liquor | Black Bull Liquor | Liquor Centre | The Bottle-O | The Trusts | Glengarry |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 32.2% | 11.3% | 2.5% | 2.6% | 2.9% | 0.26% | 0.11% |
| Nov 2025 | 47.7% | 31.8% | 11.4% | 2.4% | 2.8% | 3.5% | 0.21% | 0.15% |
| Dec 2025 | 48.4% | 32.2% | 11.5% | 2.5% | 2.2% | 2.9% | 0.09% | 0.14% |
| Jan 2026 | 45.4% | 30.4% | 13.3% | 3.5% | 3% | 4.1% | 0.2% | 0.12% |
| Feb 2026 | 41% | 33.5% | 14.6% | 3.2% | 2.9% | 4.5% | 0.32% | 0.11% |
| Mar 2026 | 47.2% | 31.6% | 11.6% | 3% | 2.7% | 3.4% | 0.38% | 0.11% |
| Apr 2026 | 42.6% | 34.8% | 12.8% | 3.3% | 3% | 3.1% | 0.18% | 0.13% |
| May 2026 | 47.7% | 31.9% | 11.5% | 3% | 2.8% | 2.8% | 0.25% | 0.15% |
| Jun 2026 | 43.1% | 35.2% | 12.6% | 2.7% | 3.4% | 2.6% | 0.23% | 0.12% |
| Jul 2026 | 42.8% | 35% | 12.5% | 3.3% | 2.9% | 3.1% | 0.23% | 0.15% |
| Aug 2026 | 42.9% | 35.1% | 12.8% | 3.3% | 3% | 2.6% | 0.28% | 0.13% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Black Bull Liquor and The Bottle-O comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Black Bull Liquor took it in April 2026.
- Across the 11 months ending August 2026, Black Bull Liquor’s estimated Share of Search among liquor retailers in New Zealand moved from 2.5% to 3.3%, and its estimated monthly branded searches moved from 4.7K to 4.6K.
- Across the 11 months ending August 2026, The Bottle-O’s estimated Share of Search among liquor retailers in New Zealand moved from 2.9% to 2.6%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
How did search popularity change for New Zealand liquor retailers in August 2026?
1 change
In August 2026, The Bottle-O lost estimated Share of Search among liquor retailers in New Zealand, from 3.1% to 2.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Black Bull Liquor’s and The Bottle-O’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black Bull Liquor
7 branded search terms
- black bull liquor
- black bull liquor greenwood
- black bull liquor near me
- black bull liquor nz
- black bull liquor online
- black bull liquor store
- blackbullliquor
The Bottle-O
2 branded search terms
- the bottle o liquor store
- The Bottle-O
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.