Black Bull Liquor vs Thirsty Liquor:Which is more popular by branded search in New Zealand?
In August 2026, Thirsty Liquor had more branded searches than Black Bull Liquor among liquor retailers in New Zealand. Thirsty Liquor was estimated to have 18K branded searches compared to Black Bull Liquor’s 4.6K, and held a 12.8% Share of Search versus Black Bull Liquor’s 3.3%.
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Which is more popular in search, Black Bull Liquor or Thirsty Liquor?
Off-licence liquor retail banners serving NZ shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thirsty Liquor, Black Bull Liquor. The figures are in the table below the chart.
View monthly share of search table
| Month | Liquorland | Super Liquor | Thirsty Liquor | Black Bull Liquor | Liquor Centre | The Bottle-O | The Trusts | Glengarry |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 32.2% | 11.3% | 2.5% | 2.6% | 2.9% | 0.26% | 0.11% |
| Nov 2025 | 47.7% | 31.8% | 11.4% | 2.4% | 2.8% | 3.5% | 0.21% | 0.15% |
| Dec 2025 | 48.4% | 32.2% | 11.5% | 2.5% | 2.2% | 2.9% | 0.09% | 0.14% |
| Jan 2026 | 45.4% | 30.4% | 13.3% | 3.5% | 3% | 4.1% | 0.2% | 0.12% |
| Feb 2026 | 41% | 33.5% | 14.6% | 3.2% | 2.9% | 4.5% | 0.32% | 0.11% |
| Mar 2026 | 47.2% | 31.6% | 11.6% | 3% | 2.7% | 3.4% | 0.38% | 0.11% |
| Apr 2026 | 42.6% | 34.8% | 12.8% | 3.3% | 3% | 3.1% | 0.18% | 0.13% |
| May 2026 | 47.7% | 31.9% | 11.5% | 3% | 2.8% | 2.8% | 0.25% | 0.15% |
| Jun 2026 | 43.1% | 35.2% | 12.6% | 2.7% | 3.4% | 2.6% | 0.23% | 0.12% |
| Jul 2026 | 42.8% | 35% | 12.5% | 3.3% | 2.9% | 3.1% | 0.23% | 0.15% |
| Aug 2026 | 42.9% | 35.1% | 12.8% | 3.3% | 3% | 2.6% | 0.28% | 0.13% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Black Bull Liquor and Thirsty Liquor comparison changed over the last 12 months?
3 findings
- Thirsty Liquor was ahead of Black Bull Liquor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Black Bull Liquor’s estimated Share of Search among liquor retailers in New Zealand moved from 2.5% to 3.3%, and its estimated monthly branded searches moved from 4.7K to 4.6K.
- Across the 11 months ending August 2026, Thirsty Liquor’s estimated Share of Search among liquor retailers in New Zealand moved from 11.3% to 12.8%, and its estimated monthly branded searches moved from 21.1K to 18K.
How did search popularity change for New Zealand liquor retailers in August 2026?
1 change
Estimated monthly branded searches for Thirsty Liquor in New Zealand fell 14.8% over 11 measured months, from 21.1K to 18K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Black Bull Liquor’s and Thirsty Liquor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black Bull Liquor
7 branded search terms
- black bull liquor
- black bull liquor greenwood
- black bull liquor near me
- black bull liquor nz
- black bull liquor online
- black bull liquor store
- blackbullliquor
Thirsty Liquor
12 branded search terms
- thirsty liquor
- thirsty liquor claudelands
- thirsty liquor grove road
- thirsty liquor hillcrest
- thirsty liquor near me
- thirsty liquor new zealand
- thirsty liquor nz
- thirsty liquor online
- thirsty liquor specials
- thirsty liquor store
- thirsty liquor store near me
- thirstyliquor
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