Glengarry vs Vino Fino:Which is more popular by branded search in New Zealand?
In August 2026, Vino Fino had more branded searches than Glengarry among online wine retailers in New Zealand. Vino Fino was estimated to have 3.1K branded searches compared to Glengarry’s 190, and held a 44.9% Share of Search versus Glengarry’s 2.8%.
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Which is more popular in search, Glengarry or Vino Fino?
Compare the online wine stores and clubs New Zealanders order from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vino Fino, Glengarry. The figures are in the table below the chart.
View monthly share of search table
| Month | Vino Fino | Black Market | Advintage | Wine Central | Glengarry |
|---|---|---|---|---|---|
| Oct 2025 | 37.4% | 28.5% | 19.7% | 12.1% | 2.4% |
| Nov 2025 | 29.1% | 28.2% | 24.1% | 15.8% | 2.8% |
| Dec 2025 | 47.8% | 17% | 20.2% | 11.6% | 3.3% |
| Jan 2026 | 43% | 21.9% | 20.8% | 12% | 2.3% |
| Feb 2026 | 44.3% | 19.2% | 22.4% | 12.2% | 1.9% |
| Mar 2026 | 48.3% | 20.3% | 19.7% | 9.7% | 1.9% |
| Apr 2026 | 44.7% | 22.6% | 19.3% | 10.7% | 2.6% |
| May 2026 | 44.6% | 22.8% | 18.9% | 10.9% | 2.8% |
| Jun 2026 | 42.5% | 22.8% | 21.5% | 10.8% | 2.4% |
| Jul 2026 | 45.4% | 19.4% | 22.9% | 9.1% | 3.1% |
| Aug 2026 | 44.9% | 23.4% | 18.1% | 10.8% | 2.8% |
| Sep 2026 | — | — | — | — | — |
How has the Glengarry and Vino Fino comparison changed over the last 12 months?
3 findings
- Vino Fino was ahead of Glengarry in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Glengarry’s estimated Share of Search among online wine retailers in New Zealand moved from 2.4% to 2.8%, and its estimated monthly branded searches moved from 200 to 190.
- Across the 11 months ending August 2026, Vino Fino’s estimated Share of Search among online wine retailers in New Zealand moved from 37.4% to 44.9%, and its estimated monthly branded searches held steady at 3.1K.
How did search popularity change for New Zealand online wine retailers in August 2026?
1 change
In August 2026, Vino Fino lost estimated Share of Search among online wine retailers in New Zealand, from 45.4% to 44.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Glengarry’s and Vino Fino’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.