Brandwave

How popular isVino Fino in search?

In August 2026, there were an estimated 3.1K branded searches for Vino Fino in New Zealand which held steady over the last 11 months. Vino Fino holds 44.9% estimated Share of Search among New Zealand online wine retailers and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Vino Fino44.9%
  2. Black Market23.4%
  3. Advintage18.1%
  4. Wine Central10.8%
  5. Glengarry2.8%
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Which online wine retailers compete with Vino Fino?

Vino Fino against online wine retailers in New Zealand, by month

Share of Search by month for Vino Fino, Black Market, Advintage, Wine Central, Glengarry. The figures are in the table below the chart.

View monthly share of search table
MonthVino FinoBlack MarketAdvintageWine CentralGlengarry
Oct 202537.4%28.5%19.7%12.1%2.4%
Nov 202529.1%28.2%24.1%15.8%2.8%
Dec 202547.8%17%20.2%11.6%3.3%
Jan 202643%21.9%20.8%12%2.3%
Feb 202644.3%19.2%22.4%12.2%1.9%
Mar 202648.3%20.3%19.7%9.7%1.9%
Apr 202644.7%22.6%19.3%10.7%2.6%
May 202644.6%22.8%18.9%10.9%2.8%
Jun 202642.5%22.8%21.5%10.8%2.4%
Jul 202645.4%19.4%22.9%9.1%3.1%
Aug 202644.9%23.4%18.1%10.8%2.8%
Sep 2026—————
  1. 1.Vino Fino

    44.9%

    held 1st · 3.1K estimated branded searches · +0.99% vs prior month · -0.6 points

  2. moved from 3rd to 2nd · 1.6K estimated branded searches · +23.1% vs prior month · +4 points

  3. 3.Advintage

    18.1%

    moved from 2nd to 3rd · 1.2K estimated branded searches · -19% vs prior month · -4.7 points

  4. held 4th · 740 estimated branded searches · +21.3% vs prior month · +1.7 points

  5. 5.Glengarry

    2.8%

    held 5th · 190 estimated branded searches · -9.5% vs prior month · -0.4 points

Compare search popularity between Vino Fino and its closest rivals

How has branded search demand for Vino Fino changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Vino Fino in New Zealand held steady at 3.1K.
  • Across the 11 months ending August 2026, Vino Fino’s estimated Share of Search among online wine retailers in New Zealand increased from 37.4% to 44.9%.
  • Across the 11 months ending August 2026, Vino Fino’s estimated Share of Search among online wine retailers in New Zealand peaked at 48.3% in March 2026 and was lowest at 29.1% in November 2025.

How did search popularity change for New Zealand online wine retailers in August 2026?

  1. In August 2026, Black Market overtook Advintage to rank 2nd among online wine retailers in New Zealand, at 23.4%.

  2. In August 2026, Wine Central gained estimated Share of Search among online wine retailers in New Zealand, from 9.1% to 10.8%.

  3. In August 2026, Advintage lost estimated Share of Search among online wine retailers in New Zealand, from 22.9% to 18.1%.

  4. In August 2026, Vino Fino lost estimated Share of Search among online wine retailers in New Zealand, from 45.4% to 44.9%.

How is Vino Fino measured?

Brandwave collects information about searches that people make online using Vino Fino’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • vino fino
  • vino fino near me
  • vino fino nz
  • vino fino online
  • vino fino wine
  • vinofino
  • vinofino nz

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How the Brand Demand Index is measured

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Is Vino Fino your brand?

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