Brandwave

How popular isAdvintage in search?

In August 2026, there were an estimated 1.2K branded searches for Advintage in New Zealand which is down 25.3% over the last 11 months. Advintage holds 18.1% estimated Share of Search among New Zealand online wine retailers and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Vino Fino44.9%
  2. Black Market23.4%
  3. Advintage18.1%
  4. Wine Central10.8%
  5. Glengarry2.8%
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Which online wine retailers compete with Advintage?

Advintage against online wine retailers in New Zealand, by month

Share of Search by month for Vino Fino, Black Market, Advintage, Wine Central, Glengarry. The figures are in the table below the chart.

View monthly share of search table
MonthVino FinoBlack MarketAdvintageWine CentralGlengarry
Oct 202537.4%28.5%19.7%12.1%2.4%
Nov 202529.1%28.2%24.1%15.8%2.8%
Dec 202547.8%17%20.2%11.6%3.3%
Jan 202643%21.9%20.8%12%2.3%
Feb 202644.3%19.2%22.4%12.2%1.9%
Mar 202648.3%20.3%19.7%9.7%1.9%
Apr 202644.7%22.6%19.3%10.7%2.6%
May 202644.6%22.8%18.9%10.9%2.8%
Jun 202642.5%22.8%21.5%10.8%2.4%
Jul 202645.4%19.4%22.9%9.1%3.1%
Aug 202644.9%23.4%18.1%10.8%2.8%
Sep 2026—————

  1. 1.Vino Fino

    44.9%

    held 1st · 3.1K estimated branded searches · +0.99% vs prior month · -0.6 points

  2. 2.Black Market

    23.4%

    moved from 3rd to 2nd · 1.6K estimated branded searches · +23.1% vs prior month · +4 points

  3. 3.Advintage

    18.1%

    moved from 2nd to 3rd · 1.2K estimated branded searches · -19% vs prior month · -4.7 points

  4. 4.Wine Central

    10.8%

    held 4th · 740 estimated branded searches · +21.3% vs prior month · +1.7 points

  5. 5.Glengarry

    2.8%

    held 5th · 190 estimated branded searches · -9.5% vs prior month · -0.4 points

Compare search popularity between Advintage and its closest rivals

How has branded search demand for Advintage changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Advintage in New Zealand fell from 1.7K to 1.2K.
  • Across the 11 months ending August 2026, Advintage’s estimated Share of Search among online wine retailers in New Zealand decreased from 19.7% to 18.1%.
  • Across the 11 months ending August 2026, Advintage’s estimated Share of Search among online wine retailers in New Zealand peaked at 24.1% in November 2025 and was lowest at 18.1% in August 2026.

How did search popularity change for New Zealand online wine retailers in August 2026?

  1. In August 2026, Black Market overtook Advintage to rank 2nd among online wine retailers in New Zealand, at 23.4%.

  2. In August 2026, Wine Central gained estimated Share of Search among online wine retailers in New Zealand, from 9.1% to 10.8%.

  3. In August 2026, Advintage lost estimated Share of Search among online wine retailers in New Zealand, from 22.9% to 18.1%.

  4. In August 2026, Vino Fino lost estimated Share of Search among online wine retailers in New Zealand, from 45.4% to 44.9%.

How is Advintage measured?

Brandwave collects information about searches that people make online using Advintage’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • advintage
  • advintage co nz
  • advintage near me
  • advintage nz
  • advintage wine

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How the Brand Demand Index is measured

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