Advintage vs Wine Central:Which is more popular by branded search in New Zealand?
In August 2026, Advintage had more branded searches than Wine Central among online wine retailers in New Zealand. Advintage was estimated to have 1.2K branded searches compared to Wine Central’s 740, and held an 18.1% Share of Search versus Wine Central’s 10.8%.
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Which is more popular in search, Advintage or Wine Central?
Compare the online wine stores and clubs New Zealanders order from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Advintage, Wine Central. The figures are in the table below the chart.
View monthly share of search table
| Month | Vino Fino | Black Market | Advintage | Wine Central | Glengarry |
|---|---|---|---|---|---|
| Oct 2025 | 37.4% | 28.5% | 19.7% | 12.1% | 2.4% |
| Nov 2025 | 29.1% | 28.2% | 24.1% | 15.8% | 2.8% |
| Dec 2025 | 47.8% | 17% | 20.2% | 11.6% | 3.3% |
| Jan 2026 | 43% | 21.9% | 20.8% | 12% | 2.3% |
| Feb 2026 | 44.3% | 19.2% | 22.4% | 12.2% | 1.9% |
| Mar 2026 | 48.3% | 20.3% | 19.7% | 9.7% | 1.9% |
| Apr 2026 | 44.7% | 22.6% | 19.3% | 10.7% | 2.6% |
| May 2026 | 44.6% | 22.8% | 18.9% | 10.9% | 2.8% |
| Jun 2026 | 42.5% | 22.8% | 21.5% | 10.8% | 2.4% |
| Jul 2026 | 45.4% | 19.4% | 22.9% | 9.1% | 3.1% |
| Aug 2026 | 44.9% | 23.4% | 18.1% | 10.8% | 2.8% |
| Sep 2026 | — | — | — | — | — |
How has the Advintage and Wine Central comparison changed over the last 12 months?
3 findings
- Advintage was ahead of Wine Central in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Advintage’s estimated Share of Search among online wine retailers in New Zealand moved from 19.7% to 18.1%, and its estimated monthly branded searches moved from 1.7K to 1.2K.
- Across the 11 months ending August 2026, Wine Central’s estimated Share of Search among online wine retailers in New Zealand moved from 12.1% to 10.8%, and its estimated monthly branded searches moved from 1K to 740.
How did search popularity change for New Zealand online wine retailers in August 2026?
3 changes
In August 2026, Black Market overtook Advintage to rank 2nd among online wine retailers in New Zealand, at 23.4%.
In August 2026, Wine Central gained estimated Share of Search among online wine retailers in New Zealand, from 9.1% to 10.8%.
In August 2026, Advintage lost estimated Share of Search among online wine retailers in New Zealand, from 22.9% to 18.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Advintage’s and Wine Central’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Advintage
5 branded search terms
- advintage
- advintage co nz
- advintage near me
- advintage nz
- advintage wine
Wine Central
6 branded search terms
- wine central
- wine central near me
- wine central new zealand
- wine central online
- winecentral
- winecentral co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.