How popular isWine Central in search?
In August 2026, there were an estimated 740 branded searches for Wine Central in New Zealand which is down 27.5% over the last 11 months. Wine Central holds 10.8% estimated Share of Search among New Zealand online wine retailers and is ranked 4th of 5 competitors for search popularity.
Vino Fino44.9%
Black Market23.4%
Advintage18.1%
Wine Central10.8%Glengarry2.8%
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Which online wine retailers compete with Wine Central?
Share of Search by month for Vino Fino, Black Market, Advintage, Wine Central, Glengarry. The figures are in the table below the chart.
View monthly share of search table
| Month | Vino Fino | Black Market | Advintage | Wine Central | Glengarry |
|---|---|---|---|---|---|
| Oct 2025 | 37.4% | 28.5% | 19.7% | 12.1% | 2.4% |
| Nov 2025 | 29.1% | 28.2% | 24.1% | 15.8% | 2.8% |
| Dec 2025 | 47.8% | 17% | 20.2% | 11.6% | 3.3% |
| Jan 2026 | 43% | 21.9% | 20.8% | 12% | 2.3% |
| Feb 2026 | 44.3% | 19.2% | 22.4% | 12.2% | 1.9% |
| Mar 2026 | 48.3% | 20.3% | 19.7% | 9.7% | 1.9% |
| Apr 2026 | 44.7% | 22.6% | 19.3% | 10.7% | 2.6% |
| May 2026 | 44.6% | 22.8% | 18.9% | 10.9% | 2.8% |
| Jun 2026 | 42.5% | 22.8% | 21.5% | 10.8% | 2.4% |
| Jul 2026 | 45.4% | 19.4% | 22.9% | 9.1% | 3.1% |
| Aug 2026 | 44.9% | 23.4% | 18.1% | 10.8% | 2.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.9% | 3.1K | +0.99% | -0.6 points | |
| 2, moved from 3rd to 2nd | 23.4% | 1.6K | +23.1% | +4 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 18.1% | 1.2K | -19% | -4.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 10.8% | 740 | +21.3% | +1.7 points | |
| 5, held 5th | 2.8% | 190 | -9.5% | -0.4 points |
44.9%
held 1st · 3.1K estimated branded searches · +0.99% vs prior month · -0.6 points
23.4%
moved from 3rd to 2nd · 1.6K estimated branded searches · +23.1% vs prior month · +4 points
18.1%
moved from 2nd to 3rd · 1.2K estimated branded searches · -19% vs prior month · -4.7 points
10.8%
held 4th · 740 estimated branded searches · +21.3% vs prior month · +1.7 points
2.8%
held 5th · 190 estimated branded searches · -9.5% vs prior month · -0.4 points
Compare search popularity between Wine Central and its closest rivals
How has branded search demand for Wine Central changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wine Central in New Zealand fell from 1K to 740.
- Across the 11 months ending August 2026, Wine Central’s estimated Share of Search among online wine retailers in New Zealand decreased from 12.1% to 10.8%.
- Across the 11 months ending August 2026, Wine Central’s estimated Share of Search among online wine retailers in New Zealand peaked at 15.8% in November 2025 and was lowest at 9.1% in July 2026.
How did search popularity change for New Zealand online wine retailers in August 2026?
4 changes
In August 2026, Black Market overtook Advintage to rank 2nd among online wine retailers in New Zealand, at 23.4%.
In August 2026, Wine Central gained estimated Share of Search among online wine retailers in New Zealand, from 9.1% to 10.8%.
In August 2026, Advintage lost estimated Share of Search among online wine retailers in New Zealand, from 22.9% to 18.1%.
In August 2026, Vino Fino lost estimated Share of Search among online wine retailers in New Zealand, from 45.4% to 44.9%.
How is Wine Central measured?
Brandwave collects information about searches that people make online using Wine Central’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- wine central
- wine central near me
- wine central new zealand
- wine central online
- winecentral
- winecentral co nz
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Is Wine Central your brand?
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