Brandwave

Online wine retailers in New Zealand:Which brands are most popular in search?

In August 2026, Vino Fino was the most searched among online wine retailers in New Zealand, with an estimated 3.1K branded searches and 44.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Vino Fino44.9%
  2. Black Market23.4%
  3. Advintage18.1%
  4. Wine Central10.8%
  5. Glengarry2.8%

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Share of SearchLeaderboard

Compare the online wine stores and clubs New Zealanders order from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among online wine retailers in New Zealand, by month

Share of Search by month for Vino Fino, Black Market, Advintage, Wine Central, Glengarry. The figures are in the table below the chart.

View monthly share of search table
MonthVino FinoBlack MarketAdvintageWine CentralGlengarry
Oct 202537.4%28.5%19.7%12.1%2.4%
Nov 202529.1%28.2%24.1%15.8%2.8%
Dec 202547.8%17%20.2%11.6%3.3%
Jan 202643%21.9%20.8%12%2.3%
Feb 202644.3%19.2%22.4%12.2%1.9%
Mar 202648.3%20.3%19.7%9.7%1.9%
Apr 202644.7%22.6%19.3%10.7%2.6%
May 202644.6%22.8%18.9%10.9%2.8%
Jun 202642.5%22.8%21.5%10.8%2.4%
Jul 202645.4%19.4%22.9%9.1%3.1%
Aug 202644.9%23.4%18.1%10.8%2.8%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Vino Fino

    44.9%

    held 1st · 3.1K estimated branded searches · +0.99% vs prior month · -0.6 points

  2. 2.Black Market

    23.4%

    moved from 3rd to 2nd · 1.6K estimated branded searches · +23.1% vs prior month · +4 points

  3. 3.Advintage

    18.1%

    moved from 2nd to 3rd · 1.2K estimated branded searches · -19% vs prior month · -4.7 points

  4. 4.Wine Central

    10.8%

    held 4th · 740 estimated branded searches · +21.3% vs prior month · +1.7 points

  5. 5.Glengarry

    2.8%

    held 5th · 190 estimated branded searches · -9.5% vs prior month · -0.4 points

Compare search popularity between leading brands

Which brand is most popular in search among online wine retailers in New Zealand?

In August 2026, Vino Fino was the most searched among online wine retailers in New Zealand, with an estimated 3.1K branded searches and 44.9% estimated Share of Search within this set. Black Market is in 2nd place, 21.5 percentage points behind at 23.4% Share of Search.

New Zealand online wine retailers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Vino Fino37.4% → 44.9%48.3%Mar 202629.1%Nov 20251st
Black Market28.5% → 23.4%28.5%Oct 202517%Dec 20252nd
Advintage19.7% → 18.1%24.1%Nov 202518.1%Aug 20263rd
Wine Central12.1% → 10.8%15.8%Nov 20259.1%Jul 20264th
Glengarry2.4% → 2.8%3.3%Dec 20251.9%Feb 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Vino Fino’s estimated Share of Search among online wine retailers in New Zealand increased from 37.4% to 44.9%.
  • Across the 11 months ending August 2026, Black Market’s estimated Share of Search among online wine retailers in New Zealand decreased from 28.5% to 23.4%.
  • Across the 11 months ending August 2026, Advintage’s estimated Share of Search among online wine retailers in New Zealand decreased from 19.7% to 18.1%.
  • Across the 11 months ending August 2026, Wine Central’s estimated Share of Search among online wine retailers in New Zealand decreased from 12.1% to 10.8%.
  • Across the 11 months ending August 2026, Vino Fino’s estimated Share of Search among online wine retailers in New Zealand peaked at 48.3% in March 2026 and was lowest at 29.1% in November 2025.
  • Across the 11 months ending August 2026, Black Market’s estimated Share of Search among online wine retailers in New Zealand peaked at 28.5% in October 2025 and was lowest at 17% in December 2025.
  • Across the 11 months ending August 2026, Advintage’s estimated Share of Search among online wine retailers in New Zealand peaked at 24.1% in November 2025 and was lowest at 18.1% in August 2026.
  • Across the 11 months ending August 2026, Wine Central’s estimated Share of Search among online wine retailers in New Zealand peaked at 15.8% in November 2025 and was lowest at 9.1% in July 2026.
  • Across the 11 months ending August 2026, Glengarry’s estimated Share of Search among online wine retailers in New Zealand peaked at 3.3% in December 2025 and was lowest at 1.9% in February 2026.
  • Across the 11 months ending August 2026, Glengarry held steady: its estimated Share of Search among online wine retailers in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand online wine retailers in August 2026?

  1. In August 2026, Black Market overtook Advintage to rank 2nd among online wine retailers in New Zealand, at 23.4%.

  2. In August 2026, Wine Central gained estimated Share of Search among online wine retailers in New Zealand, from 9.1% to 10.8%.

  3. In August 2026, Advintage lost estimated Share of Search among online wine retailers in New Zealand, from 22.9% to 18.1%.

  4. In August 2026, Vino Fino lost estimated Share of Search among online wine retailers in New Zealand, from 45.4% to 44.9%.

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