Advintage vs Black Market:Which is more popular by branded search in New Zealand?
In August 2026, Black Market had more branded searches than Advintage among online wine retailers in New Zealand. Black Market was estimated to have 1.6K branded searches compared to Advintage’s 1.2K, and held a 23.4% Share of Search versus Advintage’s 18.1%.
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Which is more popular in search, Advintage or Black Market?
Compare the online wine stores and clubs New Zealanders order from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Black Market, Advintage. The figures are in the table below the chart.
View monthly share of search table
| Month | Vino Fino | Black Market | Advintage | Wine Central | Glengarry |
|---|---|---|---|---|---|
| Oct 2025 | 37.4% | 28.5% | 19.7% | 12.1% | 2.4% |
| Nov 2025 | 29.1% | 28.2% | 24.1% | 15.8% | 2.8% |
| Dec 2025 | 47.8% | 17% | 20.2% | 11.6% | 3.3% |
| Jan 2026 | 43% | 21.9% | 20.8% | 12% | 2.3% |
| Feb 2026 | 44.3% | 19.2% | 22.4% | 12.2% | 1.9% |
| Mar 2026 | 48.3% | 20.3% | 19.7% | 9.7% | 1.9% |
| Apr 2026 | 44.7% | 22.6% | 19.3% | 10.7% | 2.6% |
| May 2026 | 44.6% | 22.8% | 18.9% | 10.9% | 2.8% |
| Jun 2026 | 42.5% | 22.8% | 21.5% | 10.8% | 2.4% |
| Jul 2026 | 45.4% | 19.4% | 22.9% | 9.1% | 3.1% |
| Aug 2026 | 44.9% | 23.4% | 18.1% | 10.8% | 2.8% |
| Sep 2026 | — | — | — | — | — |
How has the Advintage and Black Market comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 11 months ending August 2026: Advintage took it in December 2025, Black Market took it in January 2026, Advintage took it in February 2026, Black Market took it in March 2026, Advintage took it in July 2026, Black Market took it in August 2026.
- Across the 11 months ending August 2026, Advintage’s estimated Share of Search among online wine retailers in New Zealand moved from 19.7% to 18.1%, and its estimated monthly branded searches moved from 1.7K to 1.2K.
- Across the 11 months ending August 2026, Black Market’s estimated Share of Search among online wine retailers in New Zealand moved from 28.5% to 23.4%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
How did search popularity change for New Zealand online wine retailers in August 2026?
2 changes
In August 2026, Black Market overtook Advintage to rank 2nd among online wine retailers in New Zealand, at 23.4%.
In August 2026, Advintage lost estimated Share of Search among online wine retailers in New Zealand, from 22.9% to 18.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Advintage’s and Black Market’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Advintage
5 branded search terms
- advintage
- advintage co nz
- advintage near me
- advintage nz
- advintage wine
Black Market
1 branded search term
- black market wine
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.