Brandwave

How popular isBlack Market in search?

In August 2026, there were an estimated 1.6K branded searches for Black Market in New Zealand which is down 33.3% over the last 11 months. Black Market holds 23.4% estimated Share of Search among New Zealand online wine retailers and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Vino Fino44.9%
  2. Black Market23.4%
  3. Advintage18.1%
  4. Wine Central10.8%
  5. Glengarry2.8%
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Which online wine retailers compete with Black Market?

Black Market against online wine retailers in New Zealand, by month

Share of Search by month for Vino Fino, Black Market, Advintage, Wine Central, Glengarry. The figures are in the table below the chart.

View monthly share of search table
MonthVino FinoBlack MarketAdvintageWine CentralGlengarry
Oct 202537.4%28.5%19.7%12.1%2.4%
Nov 202529.1%28.2%24.1%15.8%2.8%
Dec 202547.8%17%20.2%11.6%3.3%
Jan 202643%21.9%20.8%12%2.3%
Feb 202644.3%19.2%22.4%12.2%1.9%
Mar 202648.3%20.3%19.7%9.7%1.9%
Apr 202644.7%22.6%19.3%10.7%2.6%
May 202644.6%22.8%18.9%10.9%2.8%
Jun 202642.5%22.8%21.5%10.8%2.4%
Jul 202645.4%19.4%22.9%9.1%3.1%
Aug 202644.9%23.4%18.1%10.8%2.8%
Sep 2026—————

  1. 1.Vino Fino

    44.9%

    held 1st · 3.1K estimated branded searches · +0.99% vs prior month · -0.6 points

  2. 2.Black Market

    23.4%

    moved from 3rd to 2nd · 1.6K estimated branded searches · +23.1% vs prior month · +4 points

  3. 3.Advintage

    18.1%

    moved from 2nd to 3rd · 1.2K estimated branded searches · -19% vs prior month · -4.7 points

  4. 4.Wine Central

    10.8%

    held 4th · 740 estimated branded searches · +21.3% vs prior month · +1.7 points

  5. 5.Glengarry

    2.8%

    held 5th · 190 estimated branded searches · -9.5% vs prior month · -0.4 points

Compare search popularity between Black Market and its closest rivals

How has branded search demand for Black Market changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Black Market in New Zealand fell from 2.4K to 1.6K.
  • Across the 11 months ending August 2026, Black Market’s estimated Share of Search among online wine retailers in New Zealand decreased from 28.5% to 23.4%.
  • Across the 11 months ending August 2026, Black Market’s estimated Share of Search among online wine retailers in New Zealand peaked at 28.5% in October 2025 and was lowest at 17% in December 2025.

How did search popularity change for New Zealand online wine retailers in August 2026?

  1. In August 2026, Black Market overtook Advintage to rank 2nd among online wine retailers in New Zealand, at 23.4%.

  2. In August 2026, Wine Central gained estimated Share of Search among online wine retailers in New Zealand, from 9.1% to 10.8%.

  3. In August 2026, Advintage lost estimated Share of Search among online wine retailers in New Zealand, from 22.9% to 18.1%.

  4. In August 2026, Vino Fino lost estimated Share of Search among online wine retailers in New Zealand, from 45.4% to 44.9%.

How is Black Market measured?

Brandwave collects information about searches that people make online using Black Market’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • black market wine

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How the Brand Demand Index is measured

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