Black Market vs Vino Fino:Which is more popular by branded search in New Zealand?
In August 2026, Vino Fino had more branded searches than Black Market among online wine retailers in New Zealand. Vino Fino was estimated to have 3.1K branded searches compared to Black Market’s 1.6K, and held a 44.9% Share of Search versus Black Market’s 23.4%.
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Which is more popular in search, Black Market or Vino Fino?
Compare the online wine stores and clubs New Zealanders order from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vino Fino, Black Market. The figures are in the table below the chart.
View monthly share of search table
| Month | Vino Fino | Black Market | Advintage | Wine Central | Glengarry |
|---|---|---|---|---|---|
| Oct 2025 | 37.4% | 28.5% | 19.7% | 12.1% | 2.4% |
| Nov 2025 | 29.1% | 28.2% | 24.1% | 15.8% | 2.8% |
| Dec 2025 | 47.8% | 17% | 20.2% | 11.6% | 3.3% |
| Jan 2026 | 43% | 21.9% | 20.8% | 12% | 2.3% |
| Feb 2026 | 44.3% | 19.2% | 22.4% | 12.2% | 1.9% |
| Mar 2026 | 48.3% | 20.3% | 19.7% | 9.7% | 1.9% |
| Apr 2026 | 44.7% | 22.6% | 19.3% | 10.7% | 2.6% |
| May 2026 | 44.6% | 22.8% | 18.9% | 10.9% | 2.8% |
| Jun 2026 | 42.5% | 22.8% | 21.5% | 10.8% | 2.4% |
| Jul 2026 | 45.4% | 19.4% | 22.9% | 9.1% | 3.1% |
| Aug 2026 | 44.9% | 23.4% | 18.1% | 10.8% | 2.8% |
| Sep 2026 | — | — | — | — | — |
How has the Black Market and Vino Fino comparison changed over the last 12 months?
3 findings
- Vino Fino was ahead of Black Market in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Black Market’s estimated Share of Search among online wine retailers in New Zealand moved from 28.5% to 23.4%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
- Across the 11 months ending August 2026, Vino Fino’s estimated Share of Search among online wine retailers in New Zealand moved from 37.4% to 44.9%, and its estimated monthly branded searches held steady at 3.1K.
How did search popularity change for New Zealand online wine retailers in August 2026?
2 changes
In August 2026, Black Market overtook Advintage to rank 2nd among online wine retailers in New Zealand, at 23.4%.
In August 2026, Vino Fino lost estimated Share of Search among online wine retailers in New Zealand, from 45.4% to 44.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Black Market’s and Vino Fino’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black Market
1 branded search term
- black market wine
Vino Fino
7 branded search terms
- vino fino
- vino fino near me
- vino fino nz
- vino fino online
- vino fino wine
- vinofino
- vinofino nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.