Advintage vs Glengarry:Which is more popular by branded search in New Zealand?
In August 2026, Advintage had more branded searches than Glengarry among online wine retailers in New Zealand. Advintage was estimated to have 1.2K branded searches compared to Glengarry’s 190, and held an 18.1% Share of Search versus Glengarry’s 2.8%.
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Which is more popular in search, Advintage or Glengarry?
Compare the online wine stores and clubs New Zealanders order from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Advintage, Glengarry. The figures are in the table below the chart.
View monthly share of search table
| Month | Vino Fino | Black Market | Advintage | Wine Central | Glengarry |
|---|---|---|---|---|---|
| Oct 2025 | 37.4% | 28.5% | 19.7% | 12.1% | 2.4% |
| Nov 2025 | 29.1% | 28.2% | 24.1% | 15.8% | 2.8% |
| Dec 2025 | 47.8% | 17% | 20.2% | 11.6% | 3.3% |
| Jan 2026 | 43% | 21.9% | 20.8% | 12% | 2.3% |
| Feb 2026 | 44.3% | 19.2% | 22.4% | 12.2% | 1.9% |
| Mar 2026 | 48.3% | 20.3% | 19.7% | 9.7% | 1.9% |
| Apr 2026 | 44.7% | 22.6% | 19.3% | 10.7% | 2.6% |
| May 2026 | 44.6% | 22.8% | 18.9% | 10.9% | 2.8% |
| Jun 2026 | 42.5% | 22.8% | 21.5% | 10.8% | 2.4% |
| Jul 2026 | 45.4% | 19.4% | 22.9% | 9.1% | 3.1% |
| Aug 2026 | 44.9% | 23.4% | 18.1% | 10.8% | 2.8% |
| Sep 2026 | — | — | — | — | — |
How has the Advintage and Glengarry comparison changed over the last 12 months?
3 findings
- Advintage was ahead of Glengarry in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Advintage’s estimated Share of Search among online wine retailers in New Zealand moved from 19.7% to 18.1%, and its estimated monthly branded searches moved from 1.7K to 1.2K.
- Across the 11 months ending August 2026, Glengarry’s estimated Share of Search among online wine retailers in New Zealand moved from 2.4% to 2.8%, and its estimated monthly branded searches moved from 200 to 190.
How did search popularity change for New Zealand online wine retailers in August 2026?
2 changes
In August 2026, Black Market overtook Advintage to rank 2nd among online wine retailers in New Zealand, at 23.4%.
In August 2026, Advintage lost estimated Share of Search among online wine retailers in New Zealand, from 22.9% to 18.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Advintage’s and Glengarry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.