How popular isLiquor Centre in search?
In August 2026, there were an estimated 4.2K branded searches for Liquor Centre in New Zealand which is down 15.2% over the last 11 months. Liquor Centre holds 3% estimated Share of Search among New Zealand liquor retailers and is ranked 5th of 8 competitors for search popularity.
Liquorland42.9%
Super Liquor35.1%
Thirsty Liquor12.8%
Black Bull Liquor3.3%Liquor Centre3%
The Bottle-O2.6%
The Trusts0.28%Glengarry0.13%
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Which liquor retailers compete with Liquor Centre?
Share of Search by month for Liquorland, Super Liquor, Thirsty Liquor, Black Bull Liquor, Liquor Centre, The Bottle-O. The figures are in the table below the chart.
View monthly share of search table
| Month | Liquorland | Super Liquor | Thirsty Liquor | Black Bull Liquor | Liquor Centre | The Bottle-O | The Trusts | Glengarry |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 32.2% | 11.3% | 2.5% | 2.6% | 2.9% | 0.26% | 0.11% |
| Nov 2025 | 47.7% | 31.8% | 11.4% | 2.4% | 2.8% | 3.5% | 0.21% | 0.15% |
| Dec 2025 | 48.4% | 32.2% | 11.5% | 2.5% | 2.2% | 2.9% | 0.09% | 0.14% |
| Jan 2026 | 45.4% | 30.4% | 13.3% | 3.5% | 3% | 4.1% | 0.2% | 0.12% |
| Feb 2026 | 41% | 33.5% | 14.6% | 3.2% | 2.9% | 4.5% | 0.32% | 0.11% |
| Mar 2026 | 47.2% | 31.6% | 11.6% | 3% | 2.7% | 3.4% | 0.38% | 0.11% |
| Apr 2026 | 42.6% | 34.8% | 12.8% | 3.3% | 3% | 3.1% | 0.18% | 0.13% |
| May 2026 | 47.7% | 31.9% | 11.5% | 3% | 2.8% | 2.8% | 0.25% | 0.15% |
| Jun 2026 | 43.1% | 35.2% | 12.6% | 2.7% | 3.4% | 2.6% | 0.23% | 0.12% |
| Jul 2026 | 42.8% | 35% | 12.5% | 3.3% | 2.9% | 3.1% | 0.23% | 0.15% |
| Aug 2026 | 42.9% | 35.1% | 12.8% | 3.3% | 3% | 2.6% | 0.28% | 0.13% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.9% | 60.6K | +0.07% | +0.1 points | |
| 2, held 2nd | 35.1% | 49.5K | 0% | +0.1 points | |
| 3, held 3rd | 12.8% | 18K | +1.6% | +0.2 points | |
| 4, held 4th | 3.3% | 4.6K | 0% | 0 points | |
| 5, moved from 6th to 5th | 3% | 4.2K | +2.7% | +0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 2.6% | 3.6K | -18.1% | -0.6 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.28% | 390 | +21.9% | +0.1 points | |
| 8, held 8th | 0.13% | 190 | -9.5% | 0 points |
42.9%
held 1st · 60.6K estimated branded searches · +0.07% vs prior month · +0.1 points
35.1%
held 2nd · 49.5K estimated branded searches · 0% vs prior month · +0.1 points
12.8%
held 3rd · 18K estimated branded searches · +1.6% vs prior month · +0.2 points
3.3%
held 4th · 4.6K estimated branded searches · 0% vs prior month · 0 points
3%
moved from 6th to 5th · 4.2K estimated branded searches · +2.7% vs prior month · +0.1 points
2.6%
moved from 5th to 6th · 3.6K estimated branded searches · -18.1% vs prior month · -0.6 points
0.28%
held 7th · 390 estimated branded searches · +21.9% vs prior month · +0.1 points
0.13%
held 8th · 190 estimated branded searches · -9.5% vs prior month · 0 points
Compare search popularity between Liquor Centre and its closest rivals
- Liquor Centre vs Super Liquor: compare search popularity
- Liquor Centre vs Thirsty Liquor: compare search popularity
- Liquor Centre vs Black Bull Liquor: compare search popularity
- Liquor Centre vs The Bottle-O: compare search popularity
- Liquor Centre vs The Trusts: compare search popularity
- Compare Liquor Centre with any brand
How has branded search demand for Liquor Centre changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Liquor Centre in New Zealand fell from 4.9K to 4.2K.
- Across the 11 months ending August 2026, Liquor Centre’s estimated Share of Search among liquor retailers in New Zealand peaked at 3.4% in June 2026 and was lowest at 2.2% in December 2025.
How did search popularity change for New Zealand liquor retailers in August 2026?
6 changes
In August 2026, The Bottle-O lost estimated Share of Search among liquor retailers in New Zealand, from 3.1% to 2.6%.
In August 2026, Liquor Centre rose from 6th to 5th among liquor retailers in New Zealand.
Estimated monthly branded searches for Liquorland in New Zealand fell 33.1% over 11 measured months, from 90.6K to 60.6K in August 2026.
Estimated monthly branded searches for The Trusts in New Zealand fell 18.8% over 11 measured months, from 480 to 390 in August 2026.
Estimated monthly branded searches for Super Liquor in New Zealand fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
Estimated monthly branded searches for Thirsty Liquor in New Zealand fell 14.8% over 11 measured months, from 21.1K to 18K in August 2026.
How is Liquor Centre measured?
Brandwave collects information about searches that people make online using Liquor Centre’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- liquor centre
- liquor centre albany highway
- liquor centre co nz
- liquor centre near me
- liquor centre nz
- liquor centre online
- liquorcentre
- massey road liquor centre
- the liquor centre
- thoroughbred liquor centre
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Is Liquor Centre your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.