How popular isThe Trusts in search?
In August 2026, there were an estimated 390 branded searches for The Trusts in New Zealand which is down 18.8% over the last 11 months. The Trusts holds 0.28% estimated Share of Search among New Zealand liquor retailers and is ranked 7th of 8 competitors for search popularity.
Liquorland42.9%
Super Liquor35.1%
Thirsty Liquor12.8%
Black Bull Liquor3.3%Liquor Centre3%
The Bottle-O2.6%
The Trusts0.28%Glengarry0.13%
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Which liquor retailers compete with The Trusts?
Share of Search by month for Liquorland, Super Liquor, Thirsty Liquor, Black Bull Liquor, Liquor Centre, The Bottle-O, The Trusts. The figures are in the table below the chart.
View monthly share of search table
| Month | Liquorland | Super Liquor | Thirsty Liquor | Black Bull Liquor | Liquor Centre | The Bottle-O | The Trusts | Glengarry |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 32.2% | 11.3% | 2.5% | 2.6% | 2.9% | 0.26% | 0.11% |
| Nov 2025 | 47.7% | 31.8% | 11.4% | 2.4% | 2.8% | 3.5% | 0.21% | 0.15% |
| Dec 2025 | 48.4% | 32.2% | 11.5% | 2.5% | 2.2% | 2.9% | 0.09% | 0.14% |
| Jan 2026 | 45.4% | 30.4% | 13.3% | 3.5% | 3% | 4.1% | 0.2% | 0.12% |
| Feb 2026 | 41% | 33.5% | 14.6% | 3.2% | 2.9% | 4.5% | 0.32% | 0.11% |
| Mar 2026 | 47.2% | 31.6% | 11.6% | 3% | 2.7% | 3.4% | 0.38% | 0.11% |
| Apr 2026 | 42.6% | 34.8% | 12.8% | 3.3% | 3% | 3.1% | 0.18% | 0.13% |
| May 2026 | 47.7% | 31.9% | 11.5% | 3% | 2.8% | 2.8% | 0.25% | 0.15% |
| Jun 2026 | 43.1% | 35.2% | 12.6% | 2.7% | 3.4% | 2.6% | 0.23% | 0.12% |
| Jul 2026 | 42.8% | 35% | 12.5% | 3.3% | 2.9% | 3.1% | 0.23% | 0.15% |
| Aug 2026 | 42.9% | 35.1% | 12.8% | 3.3% | 3% | 2.6% | 0.28% | 0.13% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.9% | 60.6K | +0.07% | +0.1 points | |
| 2, held 2nd | 35.1% | 49.5K | 0% | +0.1 points | |
| 3, held 3rd | 12.8% | 18K | +1.6% | +0.2 points | |
| 4, held 4th | 3.3% | 4.6K | 0% | 0 points | |
| 5, moved from 6th to 5th | 3% | 4.2K | +2.7% | +0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 2.6% | 3.6K | -18.1% | -0.6 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.28% | 390 | +21.9% | +0.1 points | |
| 8, held 8th | 0.13% | 190 | -9.5% | 0 points |
42.9%
held 1st · 60.6K estimated branded searches · +0.07% vs prior month · +0.1 points
35.1%
held 2nd · 49.5K estimated branded searches · 0% vs prior month · +0.1 points
12.8%
held 3rd · 18K estimated branded searches · +1.6% vs prior month · +0.2 points
3.3%
held 4th · 4.6K estimated branded searches · 0% vs prior month · 0 points
3%
moved from 6th to 5th · 4.2K estimated branded searches · +2.7% vs prior month · +0.1 points
2.6%
moved from 5th to 6th · 3.6K estimated branded searches · -18.1% vs prior month · -0.6 points
0.28%
held 7th · 390 estimated branded searches · +21.9% vs prior month · +0.1 points
0.13%
held 8th · 190 estimated branded searches · -9.5% vs prior month · 0 points
Compare search popularity between The Trusts and its closest rivals
- The Trusts vs Thirsty Liquor: compare search popularity
- The Trusts vs Black Bull Liquor: compare search popularity
- The Trusts vs The Bottle-O: compare search popularity
- Compare The Trusts with any brand
How has branded search demand for The Trusts changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for The Trusts in New Zealand fell from 480 to 390.
- Across the 11 months ending August 2026, The Trusts’ estimated Share of Search among liquor retailers in New Zealand held steady, from 0.26% to 0.28%.
How did search popularity change for New Zealand liquor retailers in August 2026?
6 changes
In August 2026, The Bottle-O lost estimated Share of Search among liquor retailers in New Zealand, from 3.1% to 2.6%.
In August 2026, Liquor Centre rose from 6th to 5th among liquor retailers in New Zealand.
Estimated monthly branded searches for Liquorland in New Zealand fell 33.1% over 11 measured months, from 90.6K to 60.6K in August 2026.
Estimated monthly branded searches for The Trusts in New Zealand fell 18.8% over 11 measured months, from 480 to 390 in August 2026.
Estimated monthly branded searches for Super Liquor in New Zealand fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
Estimated monthly branded searches for Thirsty Liquor in New Zealand fell 14.8% over 11 measured months, from 21.1K to 18K in August 2026.
How is The Trusts measured?
Brandwave collects information about searches that people make online using The Trusts’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- The Trusts
Who owns The Trusts?
The Trusts is owned by WEST AUCKLAND TRUST SERVICES LIMITED. Brandwave does not track any other brands owned by WEST AUCKLAND TRUST SERVICES LIMITED.
Do you work for The Trusts? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is The Trusts your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.