Liquor Centre vs Thirsty Liquor:Which is more popular by branded search in New Zealand?
In August 2026, Thirsty Liquor had more branded searches than Liquor Centre among liquor retailers in New Zealand. Thirsty Liquor was estimated to have 18K branded searches compared to Liquor Centre’s 4.2K, and held a 12.8% Share of Search versus Liquor Centre’s 3%.
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Which is more popular in search, Liquor Centre or Thirsty Liquor?
Off-licence liquor retail banners serving NZ shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thirsty Liquor, Liquor Centre. The figures are in the table below the chart.
View monthly share of search table
| Month | Liquorland | Super Liquor | Thirsty Liquor | Black Bull Liquor | Liquor Centre | The Bottle-O | The Trusts | Glengarry |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 32.2% | 11.3% | 2.5% | 2.6% | 2.9% | 0.26% | 0.11% |
| Nov 2025 | 47.7% | 31.8% | 11.4% | 2.4% | 2.8% | 3.5% | 0.21% | 0.15% |
| Dec 2025 | 48.4% | 32.2% | 11.5% | 2.5% | 2.2% | 2.9% | 0.09% | 0.14% |
| Jan 2026 | 45.4% | 30.4% | 13.3% | 3.5% | 3% | 4.1% | 0.2% | 0.12% |
| Feb 2026 | 41% | 33.5% | 14.6% | 3.2% | 2.9% | 4.5% | 0.32% | 0.11% |
| Mar 2026 | 47.2% | 31.6% | 11.6% | 3% | 2.7% | 3.4% | 0.38% | 0.11% |
| Apr 2026 | 42.6% | 34.8% | 12.8% | 3.3% | 3% | 3.1% | 0.18% | 0.13% |
| May 2026 | 47.7% | 31.9% | 11.5% | 3% | 2.8% | 2.8% | 0.25% | 0.15% |
| Jun 2026 | 43.1% | 35.2% | 12.6% | 2.7% | 3.4% | 2.6% | 0.23% | 0.12% |
| Jul 2026 | 42.8% | 35% | 12.5% | 3.3% | 2.9% | 3.1% | 0.23% | 0.15% |
| Aug 2026 | 42.9% | 35.1% | 12.8% | 3.3% | 3% | 2.6% | 0.28% | 0.13% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Liquor Centre and Thirsty Liquor comparison changed over the last 12 months?
3 findings
- Thirsty Liquor was ahead of Liquor Centre in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Liquor Centre’s estimated Share of Search among liquor retailers in New Zealand moved from 2.6% to 3%, and its estimated monthly branded searches moved from 4.9K to 4.2K.
- Across the 11 months ending August 2026, Thirsty Liquor’s estimated Share of Search among liquor retailers in New Zealand moved from 11.3% to 12.8%, and its estimated monthly branded searches moved from 21.1K to 18K.
How did search popularity change for New Zealand liquor retailers in August 2026?
2 changes
In August 2026, Liquor Centre rose from 6th to 5th among liquor retailers in New Zealand.
Estimated monthly branded searches for Thirsty Liquor in New Zealand fell 14.8% over 11 measured months, from 21.1K to 18K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Liquor Centre’s and Thirsty Liquor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Liquor Centre
10 branded search terms
- liquor centre
- liquor centre albany highway
- liquor centre co nz
- liquor centre near me
- liquor centre nz
- liquor centre online
- liquorcentre
- massey road liquor centre
- the liquor centre
- thoroughbred liquor centre
Thirsty Liquor
12 branded search terms
- thirsty liquor
- thirsty liquor claudelands
- thirsty liquor grove road
- thirsty liquor hillcrest
- thirsty liquor near me
- thirsty liquor new zealand
- thirsty liquor nz
- thirsty liquor online
- thirsty liquor specials
- thirsty liquor store
- thirsty liquor store near me
- thirstyliquor
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.