Glengarry vs Liquor Centre:Which is more popular by branded search in New Zealand?
In August 2026, Liquor Centre had more branded searches than Glengarry among liquor retailers in New Zealand. Liquor Centre was estimated to have 4.2K branded searches compared to Glengarry’s 190, and held a 3% Share of Search versus Glengarry’s 0.13%.
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Which is more popular in search, Glengarry or Liquor Centre?
Off-licence liquor retail banners serving NZ shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Liquor Centre, Glengarry. The figures are in the table below the chart.
View monthly share of search table
| Month | Liquorland | Super Liquor | Thirsty Liquor | Black Bull Liquor | Liquor Centre | The Bottle-O | The Trusts | Glengarry |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 32.2% | 11.3% | 2.5% | 2.6% | 2.9% | 0.26% | 0.11% |
| Nov 2025 | 47.7% | 31.8% | 11.4% | 2.4% | 2.8% | 3.5% | 0.21% | 0.15% |
| Dec 2025 | 48.4% | 32.2% | 11.5% | 2.5% | 2.2% | 2.9% | 0.09% | 0.14% |
| Jan 2026 | 45.4% | 30.4% | 13.3% | 3.5% | 3% | 4.1% | 0.2% | 0.12% |
| Feb 2026 | 41% | 33.5% | 14.6% | 3.2% | 2.9% | 4.5% | 0.32% | 0.11% |
| Mar 2026 | 47.2% | 31.6% | 11.6% | 3% | 2.7% | 3.4% | 0.38% | 0.11% |
| Apr 2026 | 42.6% | 34.8% | 12.8% | 3.3% | 3% | 3.1% | 0.18% | 0.13% |
| May 2026 | 47.7% | 31.9% | 11.5% | 3% | 2.8% | 2.8% | 0.25% | 0.15% |
| Jun 2026 | 43.1% | 35.2% | 12.6% | 2.7% | 3.4% | 2.6% | 0.23% | 0.12% |
| Jul 2026 | 42.8% | 35% | 12.5% | 3.3% | 2.9% | 3.1% | 0.23% | 0.15% |
| Aug 2026 | 42.9% | 35.1% | 12.8% | 3.3% | 3% | 2.6% | 0.28% | 0.13% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Glengarry and Liquor Centre comparison changed over the last 12 months?
3 findings
- Liquor Centre was ahead of Glengarry in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Glengarry’s estimated Share of Search among liquor retailers in New Zealand moved from 0.11% to 0.13%, and its estimated monthly branded searches moved from 200 to 190.
- Across the 11 months ending August 2026, Liquor Centre’s estimated Share of Search among liquor retailers in New Zealand moved from 2.6% to 3%, and its estimated monthly branded searches moved from 4.9K to 4.2K.
How did search popularity change for New Zealand liquor retailers in August 2026?
1 change
In August 2026, Liquor Centre rose from 6th to 5th among liquor retailers in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Glengarry’s and Liquor Centre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Glengarry
5 branded search terms
- glengarry beer
- glengarry liquor
- glengarry near me
- glengarry online
- glengarry wine
Liquor Centre
10 branded search terms
- liquor centre
- liquor centre albany highway
- liquor centre co nz
- liquor centre near me
- liquor centre nz
- liquor centre online
- liquorcentre
- massey road liquor centre
- the liquor centre
- thoroughbred liquor centre
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.