Brandwave

How popular isChapman Tripp?

In September 2026, people searched for Chapman Tripp by name about 2,910 times in New Zealand, a 20.7% increase from the previous year. These searches made up 24.8% of all New Zealand Auckland law firm searches, placing Chapman Tripp third out of eight firms. When we asked both ChatGPT and Google AI Overviews about Auckland law firms, Chapman Tripp appeared in two of the three answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Chapman Tripp is the third most searched of 8 competitors and the second most recommended in AI answers.

  1. McVeagh FlemingShare of searches 29.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  2. Simpson GriersonShare of searches 25.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Chapman TrippShare of searches 24.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  4. Jury LawShare of searches 6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  5. Jackson RussellShare of searches 4.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top Auckland law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Chapman Tripp was mentioned in two out of three: in two of the three ChatGPT answers. Chapman Tripp is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Simpson Grierson1st
  2. Chapman Tripp2nd
  3. McVeagh Fleming3rd
  4. Jury Law4th
  5. Stainton Chellew5th
  6. Jackson Russell–
  7. K3 Legal–
  8. Nolen Walters–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Auckland law firms compete with Chapman Tripp?

Chapman Tripp against Auckland law firms in New Zealand, by month

Share of searches by month for McVeagh Fleming, Simpson Grierson, Chapman Tripp, Jury Law, Jackson Russell, K3 Legal, Stainton Chellew. The figures are in the table below the chart.

View monthly share of searches table
MonthMcVeagh FlemingSimpson GriersonChapman TrippJury LawJackson RussellK3 LegalStainton ChellewNolen Walters
Oct 202525.2%30.4%20.6%9.3%5%5%2.7%1.7%
Nov 202526.8%27.3%22.7%10.1%3.7%4.5%3%2%
Dec 202528.2%23.5%23.1%10.4%3.7%5.6%3%2.5%
Jan 202630.5%25.3%25%7.4%3.2%4%3.2%1.3%
Feb 202626.8%27.4%22.7%8.3%3%6.8%3%2%
Mar 202633.3%27.2%22.3%5.5%3.6%4.4%2.4%1.3%
Apr 202628.5%24.3%24.1%8.8%4.8%4.8%2.1%2.5%
May 202626.8%27.3%22.7%8.3%5.5%5.5%2.4%1.5%
Jun 202629.1%29.5%19.9%6%4.9%6%2.6%2.1%
Jul 202628.3%28.9%19.5%5.8%4.8%7.2%3.9%1.6%
Aug 202632%25.9%21.5%5.2%5.2%5.2%2.8%2.3%
Sep 202629.3%25.1%24.8%6%4.9%4.9%3.2%1.7%

  1. 1.McVeagh Fleming

    29.3%

    Held 1st. 1.9K estimated branded searches, -20.8% vs prior month. Share -2.7 points.

  2. 2.Simpson Grierson

    25.1%

    Held 2nd. 1.6K estimated branded searches, -16% vs prior month. Share -0.8 points.

  3. 3.Chapman Tripp

    24.8%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share +3.3 points.

  4. 4.Jury Law

    6%

    Moved from 5th to 4th. 390 estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Jackson Russell

    4.9%

    Moved from 4th to 5th. 320 estimated branded searches, -17.9% vs prior month. Share -0.3 points.

  6. 6.K3 Legal

    4.9%

    Held 6th. 320 estimated branded searches, -17.9% vs prior month. Share -0.3 points.

  7. 7.Stainton Chellew

    3.2%

    Held 7th. 210 estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Nolen Walters

    1.7%

    Held 8th. 110 estimated branded searches, -35.3% vs prior month. Share -0.6 points.

Compare popularity between Chapman Tripp and its closest rivals

Every comparison with Chapman Tripp

26 comparisons

How has branded search demand for Chapman Tripp changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Chapman Tripp in New Zealand rose from 2.4K to 2.9K.
  • Across the 12 months ending September 2026, Chapman Tripp’s share of searches among Auckland law firms in New Zealand increased from 20.6% to 24.8%.
  • Across the 12 months ending September 2026, Chapman Tripp’s share of searches among Auckland law firms in New Zealand peaked at 25% in January 2026 and was lowest at 19.5% in July 2026.

How did search popularity change for New Zealand Auckland law firms in September 2026?

6 changes

  1. In September 2026, Jury Law overtook Jackson Russell to rank 4th among Auckland law firms in New Zealand, with 6% of the searches.

  2. In September 2026, Chapman Tripp gained share of searches among Auckland law firms in New Zealand, from 21.5% to 24.8%.

  3. In September 2026, McVeagh Fleming lost share of searches among Auckland law firms in New Zealand, from 32% to 29.3%.

  4. In September 2026, Simpson Grierson lost share of searches among Auckland law firms in New Zealand, from 25.9% to 25.1%.

  5. In September 2026, Nolen Walters lost share of searches among Auckland law firms in New Zealand, from 2.3% to 1.7%.

  6. Estimated monthly branded searches for Stainton Chellew in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

How are Chapman Tripp’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Chapman Tripp’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Chapman Tripp
  • chapman tripp lawyers

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How the Brand Demand Index is measured

Where does Chapman Tripp compete?

Chapman Tripp is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
national and regional law firms2nd of 1112.9%Show ranking
large commercial law firms3rd of 815.9%Show ranking
Auckland law firms3rd of 824.8%Shown above
IP and patent law firms1st of 866.6%Show ranking
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