How popular isChapman Tripp?
In September 2026, people searched for Chapman Tripp by name about 2,910 times in New Zealand, a 20.7% increase from the previous year. These searches made up 12.9% of all New Zealand national and regional law firm searches, placing Chapman Tripp second out of 11 firms. When we asked both ChatGPT and Google AI Overviews about national and regional law firms, Chapman Tripp appeared in three of the five answers and was the most recommended of the 11.
Chapman Tripp is the second most searched of 11 competitors and the most recommended in AI answers.
Duncan CotterillShare of searches 18.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Chapman TrippShare of searches 12.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Tompkins WakeShare of searches 12.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Bell GullyShare of searches 10.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Lane NeaveShare of searches 9.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top national and regional law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chapman Tripp was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Chapman Tripp is the most recommended of the 11.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Duncan Cotterill3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Chapman Tripp3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bell Gully3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tompkins Wake2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anderson Lloyd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Lane Neave1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Holland Beckett1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wynn Williams1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cooney Lees Morgan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hesketh Henry1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about national and regional law firms
5 answers
Asked ChatGPT
“Which national and regional law firm should I hire in New Zealand?”
Asked ChatGPT
“What are the best national and regional law firms in New Zealand?”
Asked ChatGPT
“What's the best national and regional law firm in New Zealand for a growing business?”
Searched Google, AI Overview
“law firms nz”
Searched Google, AI Overview
“business lawyers nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which national and regional law firms compete with Chapman Tripp?
Share of searches by month for Duncan Cotterill, Chapman Tripp, Tompkins Wake, Bell Gully, Lane Neave, Anderson Lloyd, Holland Beckett, Wynn Williams, Cooney Lees Morgan, Hesketh Henry, Greenwood Roche. The figures are in the table below the chart.
View monthly share of searches table
| Month | Duncan Cotterill | Chapman Tripp | Tompkins Wake | Bell Gully | Lane Neave | Anderson Lloyd | Holland Beckett | Wynn Williams | Cooney Lees Morgan | Hesketh Henry | Greenwood Roche |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.2% | 11.1% | 11.8% | 11.2% | 9.8% | 8.1% | 9.4% | 7.6% | 4.6% | 4.8% | 3.5% |
| Nov 2025 | 17% | 12.5% | 11.3% | 10.5% | 9.2% | 9.2% | 9.9% | 7.2% | 5.6% | 4.4% | 3.2% |
| Dec 2025 | 14.8% | 13.2% | 13.3% | 10.5% | 8.2% | 9.7% | 8.3% | 7.4% | 5.5% | 5.7% | 3.3% |
| Jan 2026 | 17.5% | 10.4% | 11.6% | 13.3% | 8.1% | 7.7% | 9.1% | 8.9% | 5.5% | 5.1% | 2.7% |
| Feb 2026 | 16.3% | 12.1% | 12.4% | 12.2% | 8.8% | 8.9% | 9.6% | 8.2% | 4.2% | 4.4% | 3.1% |
| Mar 2026 | 16.3% | 12.4% | 9.4% | 12.4% | 10.8% | 10.7% | 6.4% | 8.4% | 3.7% | 5.7% | 3.8% |
| Apr 2026 | 19.7% | 11.9% | 9.9% | 11.9% | 9% | 8.6% | 7.8% | 8% | 5.3% | 4.2% | 3.8% |
| May 2026 | 19.1% | 11.4% | 11.5% | 14.2% | 8.6% | 8.2% | 7.1% | 7.7% | 3.9% | 4.1% | 4.2% |
| Jun 2026 | 18.5% | 10.9% | 11.6% | 11% | 9.7% | 7.9% | 9.5% | 7.5% | 5.9% | 4.1% | 3.4% |
| Jul 2026 | 18.5% | 11.1% | 11.4% | 11.1% | 8.5% | 9.6% | 8.1% | 7.6% | 6% | 4.6% | 3.4% |
| Aug 2026 | 20.6% | 12.2% | 11.7% | 10.2% | 9% | 8.8% | 7.7% | 7% | 5.4% | 4.2% | 3.2% |
| Sep 2026 | 18.1% | 12.9% | 12.2% | 10.7% | 9.7% | 9.3% | 8.2% | 7.3% | 4.4% | 3.9% | 3.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 18.1% | 4.1K | -16.9% | -2.5 points | |
| 2, held 2nd | 12.9% | 2.9K | 0% | +0.7 points | |
| 3, held 3rd | 12.2% | 2.8K | -1.1% | +0.5 points | |
| 4, held 4th | 10.7% | 2.4K | -0.41% | +0.5 points | |
| 5, held 5th | 9.7% | 2.2K | +1.9% | +0.7 points | |
| 6, held 6th | 9.3% | 2.1K | +0.48% | +0.5 points | |
| 7, held 7th | 8.2% | 1.9K | 0% | +0.4 points | |
| 8, held 8th | 7.3% | 1.6K | -1.2% | +0.3 points | |
| 9, held 9th | 4.4% | 1K | -23.1% | -1 points | |
| 10, held 10th | 3.9% | 890 | -11.9% | -0.3 points | |
| 11, held 11th | 3.3% | 750 | -2.6% | +0.1 points |
18.1%
Held 1st. 4.1K estimated branded searches, -16.9% vs prior month. Share -2.5 points.
12.9%
Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +0.7 points.
12.2%
Held 3rd. 2.8K estimated branded searches, -1.1% vs prior month. Share +0.5 points.
10.7%
Held 4th. 2.4K estimated branded searches, -0.41% vs prior month. Share +0.5 points.
9.7%
Held 5th. 2.2K estimated branded searches, +1.9% vs prior month. Share +0.7 points.
9.3%
Held 6th. 2.1K estimated branded searches, +0.48% vs prior month. Share +0.5 points.
8.2%
Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share +0.4 points.
7.3%
Held 8th. 1.6K estimated branded searches, -1.2% vs prior month. Share +0.3 points.
4.4%
Held 9th. 1K estimated branded searches, -23.1% vs prior month. Share -1 points.
3.9%
Held 10th. 890 estimated branded searches, -11.9% vs prior month. Share -0.3 points.
3.3%
Held 11th. 750 estimated branded searches, -2.6% vs prior month. Share +0.1 points.
Compare popularity between Chapman Tripp and its closest rivals
Every comparison with Chapman Tripp
26 comparisons
- Chapman Tripp vs Duncan Cotterill
- Chapman Tripp vs Russell McVeagh
- Chapman Tripp vs Simpson Grierson
- Chapman Tripp vs Tompkins Wake
- Chapman Tripp vs MinterEllisonRuddWatts
- Bell Gully vs Chapman Tripp
- Buddle Findlay vs Chapman Tripp
- Chapman Tripp vs Lane Neave
- Anderson Lloyd vs Chapman Tripp
- Chapman Tripp vs Holland Beckett
- Chapman Tripp vs Wynn Williams
- Chapman Tripp vs McVeagh Fleming
- Chapman Tripp vs Dentons
- Chapman Tripp vs Cooney Lees Morgan
- Chapman Tripp vs Hesketh Henry
- Chapman Tripp vs Greenwood Roche
- AJ Park vs Chapman Tripp
- Chapman Tripp vs DLA Piper
- Chapman Tripp vs Hudson Gavin Martin
- Chapman Tripp vs Jury Law
- Chapman Tripp vs Jackson Russell
- Chapman Tripp vs K3 Legal
- Chapman Tripp vs Stainton Chellew
- Chapman Tripp vs James & Wells
- Chapman Tripp vs Nolen Walters
- Chapman Tripp vs Henry Hughes
How has branded search demand for Chapman Tripp changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Chapman Tripp in New Zealand rose from 2.4K to 2.9K.
- Across the 12 months ending September 2026, Chapman Tripp’s share of searches among national and regional law firms in New Zealand increased from 11.1% to 12.9%.
- Across the 12 months ending September 2026, Chapman Tripp’s share of searches among national and regional law firms in New Zealand peaked at 13.2% in December 2025 and was lowest at 10.4% in January 2026.
- Across the 12 months ending September 2026, Chapman Tripp rose from 4th to 2nd among national and regional law firms in New Zealand.
How did search popularity change for New Zealand national and regional law firms in September 2026?
6 changes
In September 2026, Chapman Tripp gained share of searches among national and regional law firms in New Zealand, from 12.2% to 12.9%.
In September 2026, Lane Neave gained share of searches among national and regional law firms in New Zealand, from 9% to 9.7%.
In September 2026, Anderson Lloyd gained share of searches among national and regional law firms in New Zealand, from 8.8% to 9.3%.
In September 2026, Bell Gully gained share of searches among national and regional law firms in New Zealand, from 10.2% to 10.7%.
In September 2026, Tompkins Wake gained share of searches among national and regional law firms in New Zealand, from 11.7% to 12.2%.
In September 2026, Duncan Cotterill lost share of searches among national and regional law firms in New Zealand, from 20.6% to 18.1%.
How are Chapman Tripp’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Chapman Tripp’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- Chapman Tripp
- chapman tripp lawyers
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Where does Chapman Tripp compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| national and regional law firms | 2nd of 11 | 12.9% | Shown above |
| large commercial law firms | 3rd of 8 | 15.9% | Show ranking |
| Auckland law firms | 3rd of 8 | 24.8% | Show ranking |
| IP and patent law firms | 1st of 8 | 66.6% | Show ranking |
Is Chapman Tripp your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.