Chapman Tripp vs Russell McVeagh:Which is more popular by branded search in New Zealand?
In August 2026, Russell McVeagh had more branded searches than Chapman Tripp among large commercial law firms in New Zealand. Russell McVeagh was estimated to have 3.7K branded searches compared to Chapman Tripp’s 3.5K, and held a 15.7% Share of Search versus Chapman Tripp’s 15.1%.
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Which is more popular in search, Chapman Tripp or Russell McVeagh?
Compare the largest commercial law firms advising businesses and government in New Zealand, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Russell McVeagh, Chapman Tripp. The figures are in the table below the chart.
View monthly share of search table
| Month | Russell McVeagh | Buddle Findlay | Chapman Tripp | Simpson Grierson | Bell Gully | MinterEllisonRuddWatts | Dentons | DLA Piper |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.3% | 13.2% | 13.8% | 15.4% | 13.3% | 12.5% | 11.2% | 5.2% |
| Nov 2025 | 18.1% | 12.7% | 14.9% | 14.7% | 12.9% | 11.2% | 10.3% | 5% |
| Dec 2025 | 15.7% | 13.6% | 15.8% | 15.9% | 12.8% | 12.1% | 10.1% | 4.1% |
| Jan 2026 | 16.4% | 13.8% | 12.9% | 15.9% | 16.5% | 10.6% | 9% | 5% |
| Feb 2026 | 16.6% | 13.9% | 13.6% | 13.6% | 13.6% | 12.7% | 10.3% | 5.7% |
| Mar 2026 | 13.9% | 13.8% | 13.6% | 13.9% | 14.4% | 11% | 9.9% | 9.3% |
| Apr 2026 | 15.1% | 12.6% | 14.6% | 14.6% | 15.4% | 11.6% | 9.8% | 6.4% |
| May 2026 | 14.2% | 12.4% | 14% | 14.2% | 17.8% | 11.6% | 10.5% | 5.3% |
| Jun 2026 | 15.5% | 13.8% | 13% | 15.4% | 14.5% | 11.6% | 10.2% | 6% |
| Jul 2026 | 16.7% | 14.1% | 13.6% | 16.3% | 14.3% | 10.6% | 7.8% | 6.5% |
| Aug 2026 | 15.7% | 15.1% | 15.1% | 14.9% | 13% | 11.7% | 8.7% | 6% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Chapman Tripp and Russell McVeagh comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Chapman Tripp took it in December 2025, Russell McVeagh took it in January 2026.
- Across the 11 months ending August 2026, Chapman Tripp’s estimated Share of Search among large commercial law firms in New Zealand moved from 13.8% to 15.1%, and its estimated monthly branded searches moved from 3K to 3.5K.
- Across the 11 months ending August 2026, Russell McVeagh’s estimated Share of Search among large commercial law firms in New Zealand moved from 15.3% to 15.7%, and its estimated monthly branded searches moved from 3.4K to 3.7K.
How did search popularity change for New Zealand large commercial law firms in August 2026?
2 changes
In August 2026, Chapman Tripp overtook Bell Gully to rank 3rd among large commercial law firms in New Zealand, at 15.1%.
In August 2026, Russell McVeagh lost estimated Share of Search among large commercial law firms in New Zealand, from 16.7% to 15.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Chapman Tripp’s and Russell McVeagh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chapman Tripp
6 branded search terms
- Chapman Tripp
- chapman tripp auckland
- chapman tripp christchurch
- chapman tripp lawyers
- chapman tripp nz
- chapman tripp wellington
Russell McVeagh
6 branded search terms
- Russell McVeagh
- russell mcveagh auckland
- russell mcveagh law firm
- russell mcveagh lawyers
- russell mcveagh queenstown
- russell mcveagh wellington
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.