How popular isBuddle Findlay?
In September 2026, people searched for Buddle Findlay by name about 2,420 times in New Zealand, about the same as the previous year. These searches made up 13.3% of all New Zealand large commercial law firm searches, placing Buddle Findlay sixth out of eight firms. When we asked both ChatGPT and Google AI Overviews about large commercial law firms, Buddle Findlay appeared in two of the five answers and was the sixth most recommended of the eight.
Buddle Findlay is the sixth most searched of 8 competitors and the sixth most recommended in AI answers.
Russell McVeaghShare of searches 16.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
Simpson GriersonShare of searches 16.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
Chapman TrippShare of searches 15.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
MinterEllisonRuddWattsShare of searches 14.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
Buddle FindlayShare of searches 13.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
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Top large commercial law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Buddle Findlay was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Buddle Findlay is the sixth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Russell McVeagh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Chapman Tripp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bell Gully5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Simpson Grierson4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MinterEllisonRuddWatts4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DLA Piper3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Buddle Findlay2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dentons2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about large commercial law firms
5 answers
Asked ChatGPT
“Which large commercial law firm should I hire in New Zealand?”
Asked ChatGPT
“What are the best large commercial law firms in New Zealand?”
Asked ChatGPT
“What's the best large commercial law firm in New Zealand for a complex business matter?”
Searched Google, AI Overview
“top law firms nz”
Searched Google, AI Overview
“commercial law firm nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which large commercial law firms compete with Buddle Findlay?
Share of searches by month for Russell McVeagh, Simpson Grierson, Chapman Tripp, MinterEllisonRuddWatts, Bell Gully, Buddle Findlay, Dentons, DLA Piper. The figures are in the table below the chart.
View monthly share of searches table
| Month | Russell McVeagh | Simpson Grierson | Chapman Tripp | MinterEllisonRuddWatts | Bell Gully | Buddle Findlay | Dentons | DLA Piper |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.8% | 16.4% | 13.4% | 13.9% | 13.5% | 13.4% | 9.3% | 3.3% |
| Nov 2025 | 19.6% | 15.5% | 15.3% | 12.5% | 12.8% | 12.7% | 8.6% | 3.1% |
| Dec 2025 | 17% | 16.4% | 16.2% | 13.4% | 12.9% | 12.8% | 8.7% | 2.6% |
| Jan 2026 | 17.3% | 16.9% | 13.1% | 11.6% | 16.8% | 13.1% | 7.8% | 3.3% |
| Feb 2026 | 17.7% | 14% | 13.8% | 14.2% | 13.9% | 13.8% | 8.6% | 4.2% |
| Mar 2026 | 14.5% | 14.4% | 14.1% | 12% | 14.2% | 14.1% | 9.1% | 7.6% |
| Apr 2026 | 15.9% | 15.3% | 15.1% | 13% | 15.3% | 12.5% | 8.3% | 4.6% |
| May 2026 | 14.9% | 14.7% | 14.4% | 13% | 18% | 12% | 9.4% | 3.6% |
| Jun 2026 | 16.8% | 16.5% | 13.5% | 13.3% | 13.6% | 13.5% | 8.8% | 4% |
| Jul 2026 | 17.6% | 17.3% | 14.1% | 12.1% | 14.1% | 14.1% | 6.5% | 4.2% |
| Aug 2026 | 16.1% | 15.7% | 15.5% | 13.2% | 12.9% | 15.5% | 7.4% | 3.8% |
| Sep 2026 | 16.4% | 16.2% | 15.9% | 14.4% | 13.3% | 13.3% | 7.3% | 3.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 16.4% | 3K | -0.99% | +0.3 points | |
| 2, held 2nd | 16.2% | 3K | 0% | +0.5 points | |
| 3, moved from 4th to 3rd | 15.9% | 2.9K | 0% | +0.5 pointsmoved from 4th to 3rd | |
| 4, moved from 5th to 4th | 14.4% | 2.6K | +5.2% | +1.1 pointsmoved from 5th to 4th | |
| 5, moved from 6th to 5th | 13.3% | 2.4K | -0.41% | +0.4 pointsmoved from 6th to 5th | |
| 6, moved from 3rd to 6th | 13.3% | 2.4K | -16.8% | -2.2 pointsmoved from 3rd to 6th | |
| 7, held 7th | 7.3% | 1.3K | -3.6% | 0 points | |
| 8, held 8th | 3.2% | 590 | -18.1% | -0.6 points |
16.4%
Held 1st. 3K estimated branded searches, -0.99% vs prior month. Share +0.3 points.
16.2%
Held 2nd. 3K estimated branded searches, 0% vs prior month. Share +0.5 points.
15.9%
Moved from 4th to 3rd. 2.9K estimated branded searches, 0% vs prior month. Share +0.5 points.
14.4%
Moved from 5th to 4th. 2.6K estimated branded searches, +5.2% vs prior month. Share +1.1 points.
13.3%
Moved from 6th to 5th. 2.4K estimated branded searches, -0.41% vs prior month. Share +0.4 points.
13.3%
Moved from 3rd to 6th. 2.4K estimated branded searches, -16.8% vs prior month. Share -2.2 points.
7.
Dentons7.3%
Held 7th. 1.3K estimated branded searches, -3.6% vs prior month. Share 0 points.
3.2%
Held 8th. 590 estimated branded searches, -18.1% vs prior month. Share -0.6 points.
Compare popularity between Buddle Findlay and its closest rivals
Every comparison with Buddle Findlay
7 comparisons
How has branded search demand for Buddle Findlay changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Buddle Findlay in New Zealand held steady at 2.4K.
- Across the 12 months ending September 2026, Buddle Findlay’s share of searches among large commercial law firms in New Zealand peaked at 15.5% in August 2026 and was lowest at 12% in May 2026.
- Across the 12 months ending September 2026, Buddle Findlay fell from 5th to 6th among large commercial law firms in New Zealand.
How did search popularity change for New Zealand large commercial law firms in September 2026?
6 changes
In September 2026, MinterEllisonRuddWatts overtook Buddle Findlay to rank 4th among large commercial law firms in New Zealand, with 14.4% of the searches.
In September 2026, Buddle Findlay lost share of searches among large commercial law firms in New Zealand, from 15.5% to 13.3%.
In September 2026, DLA Piper lost share of searches among large commercial law firms in New Zealand, from 3.8% to 3.2%.
Chapman Tripp’s share of searches among large commercial law firms in New Zealand has gained ground for 3 months in a row, from 13.5% to 15.9% in September 2026.
In September 2026, Bell Gully rose from 6th to 5th among large commercial law firms in New Zealand.
Estimated monthly branded searches for Dentons in New Zealand fell 19.8% over 12 measured months, from 1.7K to 1.3K in September 2026.
How are Buddle Findlay’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Buddle Findlay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- Buddle Findlay
- buddle findlay lawyers
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