Buddle Findlay vs DLA Piper:Which is more popular by branded search in New Zealand?
In August 2026, Buddle Findlay had more branded searches than DLA Piper among large commercial law firms in New Zealand. Buddle Findlay was estimated to have 3.5K branded searches compared to DLA Piper’s 1.4K, and held a 15.1% Share of Search versus DLA Piper’s 6%.
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Which is more popular in search, Buddle Findlay or DLA Piper?
Compare the largest commercial law firms advising businesses and government in New Zealand, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Buddle Findlay, DLA Piper. The figures are in the table below the chart.
View monthly share of search table
| Month | Russell McVeagh | Buddle Findlay | Chapman Tripp | Simpson Grierson | Bell Gully | MinterEllisonRuddWatts | Dentons | DLA Piper |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.3% | 13.2% | 13.8% | 15.4% | 13.3% | 12.5% | 11.2% | 5.2% |
| Nov 2025 | 18.1% | 12.7% | 14.9% | 14.7% | 12.9% | 11.2% | 10.3% | 5% |
| Dec 2025 | 15.7% | 13.6% | 15.8% | 15.9% | 12.8% | 12.1% | 10.1% | 4.1% |
| Jan 2026 | 16.4% | 13.8% | 12.9% | 15.9% | 16.5% | 10.6% | 9% | 5% |
| Feb 2026 | 16.6% | 13.9% | 13.6% | 13.6% | 13.6% | 12.7% | 10.3% | 5.7% |
| Mar 2026 | 13.9% | 13.8% | 13.6% | 13.9% | 14.4% | 11% | 9.9% | 9.3% |
| Apr 2026 | 15.1% | 12.6% | 14.6% | 14.6% | 15.4% | 11.6% | 9.8% | 6.4% |
| May 2026 | 14.2% | 12.4% | 14% | 14.2% | 17.8% | 11.6% | 10.5% | 5.3% |
| Jun 2026 | 15.5% | 13.8% | 13% | 15.4% | 14.5% | 11.6% | 10.2% | 6% |
| Jul 2026 | 16.7% | 14.1% | 13.6% | 16.3% | 14.3% | 10.6% | 7.8% | 6.5% |
| Aug 2026 | 15.7% | 15.1% | 15.1% | 14.9% | 13% | 11.7% | 8.7% | 6% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Buddle Findlay and DLA Piper comparison changed over the last 12 months?
3 findings
- Buddle Findlay was ahead of DLA Piper in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Buddle Findlay’s estimated Share of Search among large commercial law firms in New Zealand moved from 13.2% to 15.1%, and its estimated monthly branded searches moved from 2.9K to 3.5K.
- Across the 11 months ending August 2026, DLA Piper’s estimated Share of Search among large commercial law firms in New Zealand moved from 5.2% to 6%, and its estimated monthly branded searches moved from 1.2K to 1.4K.
How did search popularity change for New Zealand large commercial law firms in August 2026?
2 changes
In August 2026, Buddle Findlay overtook Bell Gully to rank 2nd among large commercial law firms in New Zealand, at 15.1%.
In August 2026, DLA Piper lost estimated Share of Search among large commercial law firms in New Zealand, from 6.5% to 6%.
How each brand is measured
Brandwave collects information about searches that people make online using Buddle Findlay’s and DLA Piper’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Buddle Findlay
6 branded search terms
- Buddle Findlay
- buddle findlay auckland
- buddle findlay chch
- buddle findlay christchurch
- buddle findlay lawyers
- buddle findlay wellington
DLA Piper
5 branded search terms
- DLA Piper
- dla piper auckland
- dla piper new zealand
- dla piper nz
- dla piper wellington
Put your own brand in this comparison
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