Brandwave

Buddle Findlay vs Simpson Grierson:Which is more popular by branded search in New Zealand?

In August 2026, Buddle Findlay and Simpson Grierson were level on Share of Search among large commercial law firms in New Zealand, with an estimated 3.5K branded searches each, at 15.1% and 14.9% estimated Share of Search.

Share of Search among large commercial law firms in New Zealand in August 2026Which is more popular in search, Buddle Findlay or Simpson Grierson?
Buddle Findlay15.1%3.5K searches
vs
Simpson Grierson14.9%3.5K searches
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Which is more popular in search, Buddle Findlay or Simpson Grierson?

Compare the largest commercial law firms advising businesses and government in New Zealand, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Buddle Findlay and Simpson Grierson among large commercial law firms in New Zealand, by month

Share of Search by month for Buddle Findlay, Simpson Grierson. The figures are in the table below the chart.

View monthly share of search table
MonthRussell McVeaghBuddle FindlayChapman TrippSimpson GriersonBell GullyMinterEllisonRuddWattsDentonsDLA Piper
Oct 202515.3%13.2%13.8%15.4%13.3%12.5%11.2%5.2%
Nov 202518.1%12.7%14.9%14.7%12.9%11.2%10.3%5%
Dec 202515.7%13.6%15.8%15.9%12.8%12.1%10.1%4.1%
Jan 202616.4%13.8%12.9%15.9%16.5%10.6%9%5%
Feb 202616.6%13.9%13.6%13.6%13.6%12.7%10.3%5.7%
Mar 202613.9%13.8%13.6%13.9%14.4%11%9.9%9.3%
Apr 202615.1%12.6%14.6%14.6%15.4%11.6%9.8%6.4%
May 202614.2%12.4%14%14.2%17.8%11.6%10.5%5.3%
Jun 202615.5%13.8%13%15.4%14.5%11.6%10.2%6%
Jul 202616.7%14.1%13.6%16.3%14.3%10.6%7.8%6.5%
Aug 202615.7%15.1%15.1%14.9%13%11.7%8.7%6%
Sep 2026————————

How has the Buddle Findlay and Simpson Grierson comparison changed over the last 12 months?

How did search popularity change for New Zealand large commercial law firms in August 2026?

  1. In August 2026, Buddle Findlay overtook Bell Gully to rank 2nd among large commercial law firms in New Zealand, at 15.1%.

  2. In August 2026, Chapman Tripp overtook Simpson Grierson to rank 3rd among large commercial law firms in New Zealand, at 15.1%.

  3. In August 2026, Simpson Grierson lost estimated Share of Search among large commercial law firms in New Zealand, from 16.3% to 14.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Buddle Findlay’s and Simpson Grierson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Buddle Findlay

6 branded search terms

  • Buddle Findlay
  • buddle findlay auckland
  • buddle findlay chch
  • buddle findlay christchurch
  • buddle findlay lawyers
  • buddle findlay wellington

Simpson Grierson

6 branded search terms

  • simpson and grierson
  • Simpson Grierson
  • simpson grierson auckland
  • simpson grierson christchurch
  • simpson grierson lawyers
  • simpson grierson wellington

How the Brand Demand Index is measured

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