Brandwave

How popular isSimpson Grierson in search?

In August 2026, there were an estimated 3.5K branded searches for Simpson Grierson in New Zealand which held steady over the last 11 months. Simpson Grierson holds 14.9% estimated Share of Search among New Zealand large commercial law firms and is ranked 4th of 8 competitors for search popularity.

Share of Search, August 2026
  1. Russell McVeagh15.7%
  2. Buddle Findlay15.1%
  3. Chapman Tripp15.1%
  4. Simpson Grierson14.9%
  5. Bell Gully13%
  6. MinterEllisonRuddWatts11.7%
  7. Dentons8.7%
  8. DLA Piper6%
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Which large commercial law firms compete with Simpson Grierson?

Simpson Grierson against large commercial law firms in New Zealand, by month

Share of Search by month for Russell McVeagh, Buddle Findlay, Chapman Tripp, Simpson Grierson, Bell Gully, MinterEllisonRuddWatts, Dentons, DLA Piper. The figures are in the table below the chart.

View monthly share of search table
MonthRussell McVeaghBuddle FindlayChapman TrippSimpson GriersonBell GullyMinterEllisonRuddWattsDentonsDLA Piper
Oct 202515.3%13.2%13.8%15.4%13.3%12.5%11.2%5.2%
Nov 202518.1%12.7%14.9%14.7%12.9%11.2%10.3%5%
Dec 202515.7%13.6%15.8%15.9%12.8%12.1%10.1%4.1%
Jan 202616.4%13.8%12.9%15.9%16.5%10.6%9%5%
Feb 202616.6%13.9%13.6%13.6%13.6%12.7%10.3%5.7%
Mar 202613.9%13.8%13.6%13.9%14.4%11%9.9%9.3%
Apr 202615.1%12.6%14.6%14.6%15.4%11.6%9.8%6.4%
May 202614.2%12.4%14%14.2%17.8%11.6%10.5%5.3%
Jun 202615.5%13.8%13%15.4%14.5%11.6%10.2%6%
Jul 202616.7%14.1%13.6%16.3%14.3%10.6%7.8%6.5%
Aug 202615.7%15.1%15.1%14.9%13%11.7%8.7%6%
Sep 2026————————

  1. 1.Russell McVeagh

    15.7%

    held 1st · 3.7K estimated branded searches · +2.8% vs prior month · -1 points

  2. 2.Buddle Findlay

    15.1%

    moved from 4th to 2nd · 3.5K estimated branded searches · +16.9% vs prior month · +1 points

  3. 3.Chapman Tripp

    15.1%

    moved from 5th to 3rd · 3.5K estimated branded searches · +21% vs prior month · +1.5 points

  4. 4.Simpson Grierson

    14.9%

    moved from 2nd to 4th · 3.5K estimated branded searches · -0.57% vs prior month · -1.5 points

  5. 5.Bell Gully

    13%

    moved from 3rd to 5th · 3K estimated branded searches · -0.98% vs prior month · -1.3 points

  6. 6.MinterEllisonRuddWatts

    11.7%

    held 6th · 2.7K estimated branded searches · +19.8% vs prior month · +1 points

  7. 7.Dentons

    8.7%

    held 7th · 2K estimated branded searches · +21.6% vs prior month · +0.9 points

  8. 8.DLA Piper

    6%

    held 8th · 1.4K estimated branded searches · 0% vs prior month · -0.6 points

Compare search popularity between Simpson Grierson and its closest rivals

How has branded search demand for Simpson Grierson changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Simpson Grierson in New Zealand held steady, from 3.4K to 3.5K.
  • Across the 11 months ending August 2026, Simpson Grierson’s estimated Share of Search among large commercial law firms in New Zealand decreased from 15.4% to 14.9%.
  • Across the 11 months ending August 2026, Simpson Grierson’s estimated Share of Search among large commercial law firms in New Zealand peaked at 16.3% in July 2026 and was lowest at 13.6% in February 2026.
  • Across the 11 months ending August 2026, Simpson Grierson fell from 1st to 4th among large commercial law firms in New Zealand.

How did search popularity change for New Zealand large commercial law firms in August 2026?

  1. In August 2026, Buddle Findlay overtook Bell Gully to rank 2nd among large commercial law firms in New Zealand, at 15.1%.

  2. In August 2026, Chapman Tripp overtook Bell Gully to rank 3rd among large commercial law firms in New Zealand, at 15.1%.

  3. In August 2026, MinterEllisonRuddWatts gained estimated Share of Search among large commercial law firms in New Zealand, from 10.6% to 11.7%.

  4. In August 2026, Dentons gained estimated Share of Search among large commercial law firms in New Zealand, from 7.8% to 8.7%.

  5. In August 2026, Simpson Grierson lost estimated Share of Search among large commercial law firms in New Zealand, from 16.3% to 14.9%.

  6. In August 2026, Bell Gully lost estimated Share of Search among large commercial law firms in New Zealand, from 14.3% to 13%.

How is Simpson Grierson measured?

Brandwave collects information about searches that people make online using Simpson Grierson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • simpson and grierson
  • Simpson Grierson
  • simpson grierson auckland
  • simpson grierson christchurch
  • simpson grierson lawyers
  • simpson grierson wellington

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How the Brand Demand Index is measured

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