Brandwave

DLA Piper vs Simpson Grierson:Which is more popular by branded search in New Zealand?

In August 2026, Simpson Grierson had more branded searches than DLA Piper among large commercial law firms in New Zealand. Simpson Grierson was estimated to have 3.5K branded searches compared to DLA Piper’s 1.4K, and held a 14.9% Share of Search versus DLA Piper’s 6%.

Share of Search among large commercial law firms in New Zealand in August 2026Which is more popular in search, DLA Piper or Simpson Grierson?
DLA Piper6%1.4K searches
vs
Simpson Grierson14.9%3.5K searches
Add a brand to this comparison

Follow DLA Piper vs Simpson Grierson and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, DLA Piper or Simpson Grierson?

Compare the largest commercial law firms advising businesses and government in New Zealand, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DLA Piper and Simpson Grierson among large commercial law firms in New Zealand, by month

Share of Search by month for Simpson Grierson, DLA Piper. The figures are in the table below the chart.

View monthly share of search table
MonthRussell McVeaghBuddle FindlayChapman TrippSimpson GriersonBell GullyMinterEllisonRuddWattsDentonsDLA Piper
Oct 202515.3%13.2%13.8%15.4%13.3%12.5%11.2%5.2%
Nov 202518.1%12.7%14.9%14.7%12.9%11.2%10.3%5%
Dec 202515.7%13.6%15.8%15.9%12.8%12.1%10.1%4.1%
Jan 202616.4%13.8%12.9%15.9%16.5%10.6%9%5%
Feb 202616.6%13.9%13.6%13.6%13.6%12.7%10.3%5.7%
Mar 202613.9%13.8%13.6%13.9%14.4%11%9.9%9.3%
Apr 202615.1%12.6%14.6%14.6%15.4%11.6%9.8%6.4%
May 202614.2%12.4%14%14.2%17.8%11.6%10.5%5.3%
Jun 202615.5%13.8%13%15.4%14.5%11.6%10.2%6%
Jul 202616.7%14.1%13.6%16.3%14.3%10.6%7.8%6.5%
Aug 202615.7%15.1%15.1%14.9%13%11.7%8.7%6%
Sep 2026————————

How has the DLA Piper and Simpson Grierson comparison changed over the last 12 months?

How did search popularity change for New Zealand large commercial law firms in August 2026?

  1. In August 2026, Buddle Findlay overtook Simpson Grierson to rank 2nd among large commercial law firms in New Zealand, at 15.1%.

  2. In August 2026, Chapman Tripp overtook Simpson Grierson to rank 3rd among large commercial law firms in New Zealand, at 15.1%.

  3. In August 2026, Simpson Grierson lost estimated Share of Search among large commercial law firms in New Zealand, from 16.3% to 14.9%.

  4. In August 2026, DLA Piper lost estimated Share of Search among large commercial law firms in New Zealand, from 6.5% to 6%.

How each brand is measured

Brandwave collects information about searches that people make online using DLA Piper’s and Simpson Grierson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DLA Piper

5 branded search terms

  • DLA Piper
  • dla piper auckland
  • dla piper new zealand
  • dla piper nz
  • dla piper wellington

Simpson Grierson

6 branded search terms

  • simpson and grierson
  • Simpson Grierson
  • simpson grierson auckland
  • simpson grierson christchurch
  • simpson grierson lawyers
  • simpson grierson wellington

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start your marketing record