Brandwave

Simpson Grierson vs Stainton Chellew:Which is more popular?

In September 2026, Simpson Grierson had more branded searches than Stainton Chellew among Auckland law firms in New Zealand. Simpson Grierson had about 1,630 branded searches, while Stainton Chellew had 210. Simpson Grierson made up 25.1% of all Auckland law firm searches we track, and Stainton Chellew accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about Auckland law firms, both Simpson Grierson and Stainton Chellew appeared in all three answers. Simpson Grierson was mentioned before Stainton Chellew in two out of three answers.

Among Auckland law firms in New Zealand in September 2026

Who do people search for more?

Simpson Grierson, about 8 searches for every 1 for Stainton Chellew

Simpson Grierson 1.6K searchesStainton Chellew 210 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Simpson Grierson in 3 of 3Stainton Chellew in 3 of 3

Who does AI recommend more?

Simpson Grierson, named ahead of Stainton Chellew in 2 of 3 answers

Simpson Grierson first in 2Stainton Chellew first in 1

Follow Simpson Grierson vs Stainton Chellew and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Auckland law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Simpson Grierson and Stainton Chellew showed up in all three answers. Simpson Grierson was listed before Stainton Chellew in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Simpson Grierson1st
  2. Chapman Tripp2nd
  3. McVeagh Fleming3rd
  4. Jury Law4th
  5. Stainton Chellew5th
  6. Jackson Russell–
  7. K3 Legal–
  8. Nolen Walters–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Simpson Grierson or Stainton Chellew more popular in search?

This chart shows how often people search Google for Simpson Grierson and Stainton Chellew by name. Each line represents a brand's share of searches for all eight Auckland law firms we track, month by month, from searches in New Zealand.

Simpson Grierson and Stainton Chellew among Auckland law firms in New Zealand, by month

Share of searches by month for Simpson Grierson, Stainton Chellew. The figures are in the table below the chart.

View monthly share of searches table
MonthMcVeagh FlemingSimpson GriersonChapman TrippJury LawJackson RussellK3 LegalStainton ChellewNolen Walters
Oct 202525.2%30.4%20.6%9.3%5%5%2.7%1.7%
Nov 202526.8%27.3%22.7%10.1%3.7%4.5%3%2%
Dec 202528.2%23.5%23.1%10.4%3.7%5.6%3%2.5%
Jan 202630.5%25.3%25%7.4%3.2%4%3.2%1.3%
Feb 202626.8%27.4%22.7%8.3%3%6.8%3%2%
Mar 202633.3%27.2%22.3%5.5%3.6%4.4%2.4%1.3%
Apr 202628.5%24.3%24.1%8.8%4.8%4.8%2.1%2.5%
May 202626.8%27.3%22.7%8.3%5.5%5.5%2.4%1.5%
Jun 202629.1%29.5%19.9%6%4.9%6%2.6%2.1%
Jul 202628.3%28.9%19.5%5.8%4.8%7.2%3.9%1.6%
Aug 202632%25.9%21.5%5.2%5.2%5.2%2.8%2.3%
Sep 202629.3%25.1%24.8%6%4.9%4.9%3.2%1.7%

How has the Simpson Grierson and Stainton Chellew comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland law firms in September 2026?

2 changes

  1. In September 2026, Simpson Grierson lost share of searches among Auckland law firms in New Zealand, from 25.9% to 25.1%.

  2. Estimated monthly branded searches for Stainton Chellew in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Simpson Grierson’s and Stainton Chellew’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Simpson Grierson

3 branded search terms

  • simpson and grierson
  • Simpson Grierson
  • simpson grierson lawyers

Stainton Chellew

1 branded search term

  • stainton chellew

How the Brand Demand Index is measured

Other head-to-heads among Auckland law firms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free