Brandwave

McVeagh Fleming vs Simpson Grierson:Which is more popular?

In September 2026, McVeagh Fleming had more branded searches than Simpson Grierson among Auckland law firms in New Zealand. McVeagh Fleming had about 1,900 branded searches, while Simpson Grierson had 1,630. McVeagh Fleming made up 29.3% of all Auckland law firm searches we track, and Simpson Grierson accounted for 25.1%. When we asked ChatGPT and Google AI Overviews about Auckland law firms, Simpson Grierson appeared in all three answers and McVeagh Fleming in two. Simpson Grierson was mentioned before McVeagh Fleming in two out of three answers.

Among Auckland law firms in New Zealand in September 2026

Who do people search for more?

McVeagh Fleming, about 17% more searches than Simpson Grierson

McVeagh Fleming 1.9K searchesSimpson Grierson 1.6K searches

Who does AI mention more?

Simpson Grierson, mentioned in every answer we collected

Simpson Grierson in 3 of 3McVeagh Fleming in 2 of 3

Who does AI recommend more?

Simpson Grierson, named ahead of McVeagh Fleming in 2 of 3 answers

Simpson Grierson first in 2McVeagh Fleming first in 1

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Top Auckland law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Simpson Grierson appeared in all three answers. McVeagh Fleming was mentioned in two out of three: in two of the three ChatGPT answers. Simpson Grierson was listed before McVeagh Fleming in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Simpson Grierson1st
  2. Chapman Tripp2nd
  3. McVeagh Fleming3rd
  4. Jury Law4th
  5. Stainton Chellew5th
  6. Jackson Russell–
  7. K3 Legal–
  8. Nolen Walters–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is McVeagh Fleming or Simpson Grierson more popular in search?

This chart shows how often people search Google for McVeagh Fleming and Simpson Grierson by name. Each line represents a brand's share of searches for all eight Auckland law firms we track, month by month, from searches in New Zealand.

McVeagh Fleming and Simpson Grierson among Auckland law firms in New Zealand, by month

Share of searches by month for McVeagh Fleming, Simpson Grierson. The figures are in the table below the chart.

View monthly share of searches table
MonthMcVeagh FlemingSimpson GriersonChapman TrippJury LawJackson RussellK3 LegalStainton ChellewNolen Walters
Oct 202525.2%30.4%20.6%9.3%5%5%2.7%1.7%
Nov 202526.8%27.3%22.7%10.1%3.7%4.5%3%2%
Dec 202528.2%23.5%23.1%10.4%3.7%5.6%3%2.5%
Jan 202630.5%25.3%25%7.4%3.2%4%3.2%1.3%
Feb 202626.8%27.4%22.7%8.3%3%6.8%3%2%
Mar 202633.3%27.2%22.3%5.5%3.6%4.4%2.4%1.3%
Apr 202628.5%24.3%24.1%8.8%4.8%4.8%2.1%2.5%
May 202626.8%27.3%22.7%8.3%5.5%5.5%2.4%1.5%
Jun 202629.1%29.5%19.9%6%4.9%6%2.6%2.1%
Jul 202628.3%28.9%19.5%5.8%4.8%7.2%3.9%1.6%
Aug 202632%25.9%21.5%5.2%5.2%5.2%2.8%2.3%
Sep 202629.3%25.1%24.8%6%4.9%4.9%3.2%1.7%

How has the McVeagh Fleming and Simpson Grierson comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: McVeagh Fleming took it in December 2025, Simpson Grierson took it in February 2026, McVeagh Fleming took it in March 2026, Simpson Grierson took it in May 2026, McVeagh Fleming took it in August 2026.
  • Across the 12 months ending September 2026, McVeagh Fleming’s share of searches among Auckland law firms in New Zealand moved from 25.2% to 29.3%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
  • Across the 12 months ending September 2026, Simpson Grierson’s share of searches among Auckland law firms in New Zealand moved from 30.4% to 25.1%, and its estimated monthly branded searches moved from 1.9K to 1.6K.

How did search popularity change for New Zealand Auckland law firms in September 2026?

2 changes

  1. In September 2026, McVeagh Fleming lost share of searches among Auckland law firms in New Zealand, from 32% to 29.3%.

  2. In September 2026, Simpson Grierson lost share of searches among Auckland law firms in New Zealand, from 25.9% to 25.1%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using McVeagh Fleming’s and Simpson Grierson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

McVeagh Fleming

1 branded search term

  • mcveagh fleming

Simpson Grierson

3 branded search terms

  • simpson and grierson
  • Simpson Grierson
  • simpson grierson lawyers

How the Brand Demand Index is measured

Other head-to-heads among Auckland law firms

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