How popular isStainton Chellew?
In September 2026, people searched for Stainton Chellew by name about 260 times in New Zealand, a 52.9% increase from the previous year. These searches made up 3.2% of all New Zealand Auckland law firm searches, placing Stainton Chellew seventh out of eight firms. When we asked both ChatGPT and Google AI Overviews about Auckland law firms, Stainton Chellew appeared in all answers and was the fifth most recommended of the eight.
Stainton Chellew is the seventh most searched of 8 competitors and the fifth most recommended in AI answers.
McVeagh FlemingShare of searches 29.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
Simpson GriersonShare of searches 25.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Chapman TrippShare of searches 24.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
Jury LawShare of searches 6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
Stainton ChellewShare of searches 3.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 5th
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Top Auckland law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Stainton Chellew appeared in all three answers. Stainton Chellew is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Simpson Grierson3 of 3Named in 3 of 3 ChatGPT answers
- Stainton Chellew3 of 3Named in 3 of 3 ChatGPT answers
- McVeagh Fleming2 of 3Named in 2 of 3 ChatGPT answers
- Chapman Tripp2 of 3Named in 2 of 3 ChatGPT answers
- Jury Law2 of 3Named in 2 of 3 ChatGPT answers
Jackson Russell0 of 3Named in 0 of 3 ChatGPT answers
K3 Legal0 of 3Named in 0 of 3 ChatGPT answers
Nolen Walters0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Auckland law firms
3 answers
Asked ChatGPT
“Which law firm should I hire in Auckland, New Zealand?”
Asked ChatGPT
“What are the best law firms in Auckland, New Zealand?”
Asked ChatGPT
“What's the best law firm in Auckland, New Zealand for legal advice?”
Searched Google, AI Overview
“law firms auckland”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“lawyers auckland”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which Auckland law firms compete with Stainton Chellew?
Share of searches by month for McVeagh Fleming, Simpson Grierson, Chapman Tripp, Jury Law, Jackson Russell, K3 Legal, Stainton Chellew. The figures are in the table below the chart.
View monthly share of searches table
| Month | McVeagh Fleming | Simpson Grierson | Chapman Tripp | Jury Law | Jackson Russell | K3 Legal | Stainton Chellew | Nolen Walters |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.2% | 30.4% | 20.6% | 9.3% | 5% | 5% | 2.7% | 1.7% |
| Nov 2025 | 26.8% | 27.3% | 22.7% | 10.1% | 3.7% | 4.5% | 3% | 2% |
| Dec 2025 | 28.2% | 23.5% | 23.1% | 10.4% | 3.7% | 5.6% | 3% | 2.5% |
| Jan 2026 | 30.5% | 25.3% | 25% | 7.4% | 3.2% | 4% | 3.2% | 1.3% |
| Feb 2026 | 26.8% | 27.4% | 22.7% | 8.3% | 3% | 6.8% | 3% | 2% |
| Mar 2026 | 33.3% | 27.2% | 22.3% | 5.5% | 3.6% | 4.4% | 2.4% | 1.3% |
| Apr 2026 | 28.5% | 24.3% | 24.1% | 8.8% | 4.8% | 4.8% | 2.1% | 2.5% |
| May 2026 | 26.8% | 27.3% | 22.7% | 8.3% | 5.5% | 5.5% | 2.4% | 1.5% |
| Jun 2026 | 29.1% | 29.5% | 19.9% | 6% | 4.9% | 6% | 2.6% | 2.1% |
| Jul 2026 | 28.3% | 28.9% | 19.5% | 5.8% | 4.8% | 7.2% | 3.9% | 1.6% |
| Aug 2026 | 32% | 25.9% | 21.5% | 5.2% | 5.2% | 5.2% | 2.8% | 2.3% |
| Sep 2026 | 29.3% | 25.1% | 24.8% | 6% | 4.9% | 4.9% | 3.2% | 1.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.3% | 1.9K | -20.8% | -2.7 points | |
| 2, held 2nd | 25.1% | 1.6K | -16% | -0.8 points | |
| 3, held 3rd | 24.8% | 1.6K | 0% | +3.3 points | |
| 4, moved from 5th to 4th | 6% | 390 | 0% | +0.8 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.9% | 320 | -17.9% | -0.3 pointsmoved from 4th to 5th | |
| 6, held 6th | 4.9% | 320 | -17.9% | -0.3 points | |
| 7, held 7th | 3.2% | 210 | 0% | +0.4 points | |
| 8, held 8th | 1.7% | 110 | -35.3% | -0.6 points |
29.3%
Held 1st. 1.9K estimated branded searches, -20.8% vs prior month. Share -2.7 points.
25.1%
Held 2nd. 1.6K estimated branded searches, -16% vs prior month. Share -0.8 points.
24.8%
Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share +3.3 points.
4.
Jury Law6%
Moved from 5th to 4th. 390 estimated branded searches, 0% vs prior month. Share +0.8 points.
4.9%
Moved from 4th to 5th. 320 estimated branded searches, -17.9% vs prior month. Share -0.3 points.
6.
K3 Legal4.9%
Held 6th. 320 estimated branded searches, -17.9% vs prior month. Share -0.3 points.
3.2%
Held 7th. 210 estimated branded searches, 0% vs prior month. Share +0.4 points.
1.7%
Held 8th. 110 estimated branded searches, -35.3% vs prior month. Share -0.6 points.
Compare popularity between Stainton Chellew and its closest rivals
Every comparison with Stainton Chellew
10 comparisons
- Footprint vs Stainton Chellew
- Perpetual Guardian vs Stainton Chellew
- Public Trust vs Stainton Chellew
- Chapman Tripp vs Stainton Chellew
- Jackson Russell vs Stainton Chellew
- Jury Law vs Stainton Chellew
- K3 Legal vs Stainton Chellew
- McVeagh Fleming vs Stainton Chellew
- Simpson Grierson vs Stainton Chellew
- Nolen Walters vs Stainton Chellew
How has branded search demand for Stainton Chellew changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Stainton Chellew in New Zealand rose from 170 to 260.
- Across the 12 months ending September 2026, Stainton Chellew’s share of searches among Auckland law firms in New Zealand increased from 2.7% to 3.2%.
- Across the 12 months ending September 2026, Stainton Chellew’s share of searches among Auckland law firms in New Zealand peaked at 3.9% in July 2026 and was lowest at 2.1% in April 2026.
How did search popularity change for New Zealand Auckland law firms in September 2026?
6 changes
In September 2026, Jury Law overtook Jackson Russell to rank 4th among Auckland law firms in New Zealand, with 6% of the searches.
In September 2026, Chapman Tripp gained share of searches among Auckland law firms in New Zealand, from 21.5% to 24.8%.
In September 2026, McVeagh Fleming lost share of searches among Auckland law firms in New Zealand, from 32% to 29.3%.
In September 2026, Simpson Grierson lost share of searches among Auckland law firms in New Zealand, from 25.9% to 25.1%.
In September 2026, Nolen Walters lost share of searches among Auckland law firms in New Zealand, from 2.3% to 1.7%.
Estimated monthly branded searches for Stainton Chellew in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.
How are Stainton Chellew’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Stainton Chellew’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- stainton chellew
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Where does Stainton Chellew compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Will and estate services | 4th of 4 | 2.9% | Show ranking |
| Auckland law firms | 7th of 8 | 3.2% | Shown above |
Is Stainton Chellew your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.