Brandwave

How popular isK3 Legal?

In September 2026, people searched for K3 Legal by name about 320 times in New Zealand, a 17.9% decrease from the previous year. These searches made up 4.9% of all New Zealand Auckland law firm searches, placing K3 Legal sixth out of eight firms. When we asked both ChatGPT and Google AI Overviews about Auckland law firms, K3 Legal did not appear in any of the answers.

Search and AI answers in September 2026

K3 Legal is the sixth most searched of 8 competitors and not listed in any AI answer.

  1. McVeagh FlemingShare of searches 29.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  2. Simpson GriersonShare of searches 25.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Chapman TrippShare of searches 24.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  4. Jury LawShare of searches 6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  5. K3 LegalShare of searches 4.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top Auckland law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, K3 Legal did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Simpson Grierson1st
  2. Chapman Tripp2nd
  3. McVeagh Fleming3rd
  4. Jury Law4th
  5. Stainton Chellew5th
  6. Jackson Russell–
  7. K3 Legal–
  8. Nolen Walters–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Auckland law firms compete with K3 Legal?

K3 Legal against Auckland law firms in New Zealand, by month

Share of searches by month for McVeagh Fleming, Simpson Grierson, Chapman Tripp, Jury Law, Jackson Russell, K3 Legal, Stainton Chellew. The figures are in the table below the chart.

View monthly share of searches table
MonthMcVeagh FlemingSimpson GriersonChapman TrippJury LawJackson RussellK3 LegalStainton ChellewNolen Walters
Oct 202525.2%30.4%20.6%9.3%5%5%2.7%1.7%
Nov 202526.8%27.3%22.7%10.1%3.7%4.5%3%2%
Dec 202528.2%23.5%23.1%10.4%3.7%5.6%3%2.5%
Jan 202630.5%25.3%25%7.4%3.2%4%3.2%1.3%
Feb 202626.8%27.4%22.7%8.3%3%6.8%3%2%
Mar 202633.3%27.2%22.3%5.5%3.6%4.4%2.4%1.3%
Apr 202628.5%24.3%24.1%8.8%4.8%4.8%2.1%2.5%
May 202626.8%27.3%22.7%8.3%5.5%5.5%2.4%1.5%
Jun 202629.1%29.5%19.9%6%4.9%6%2.6%2.1%
Jul 202628.3%28.9%19.5%5.8%4.8%7.2%3.9%1.6%
Aug 202632%25.9%21.5%5.2%5.2%5.2%2.8%2.3%
Sep 202629.3%25.1%24.8%6%4.9%4.9%3.2%1.7%

  1. 1.McVeagh Fleming

    29.3%

    Held 1st. 1.9K estimated branded searches, -20.8% vs prior month. Share -2.7 points.

  2. 2.Simpson Grierson

    25.1%

    Held 2nd. 1.6K estimated branded searches, -16% vs prior month. Share -0.8 points.

  3. 3.Chapman Tripp

    24.8%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share +3.3 points.

  4. 4.Jury Law

    6%

    Moved from 5th to 4th. 390 estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Jackson Russell

    4.9%

    Moved from 4th to 5th. 320 estimated branded searches, -17.9% vs prior month. Share -0.3 points.

  6. 6.K3 Legal

    4.9%

    Held 6th. 320 estimated branded searches, -17.9% vs prior month. Share -0.3 points.

  7. 7.Stainton Chellew

    3.2%

    Held 7th. 210 estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Nolen Walters

    1.7%

    Held 8th. 110 estimated branded searches, -35.3% vs prior month. Share -0.6 points.

Compare popularity between K3 Legal and its closest rivals

Every comparison with K3 Legal

7 comparisons

How has branded search demand for K3 Legal changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for K3 Legal in New Zealand fell from 390 to 320.
  • Across the 12 months ending September 2026, K3 Legal’s share of searches among Auckland law firms in New Zealand peaked at 7.2% in July 2026 and was lowest at 4% in January 2026.

How did search popularity change for New Zealand Auckland law firms in September 2026?

6 changes

  1. In September 2026, Jury Law overtook Jackson Russell to rank 4th among Auckland law firms in New Zealand, with 6% of the searches.

  2. In September 2026, Chapman Tripp gained share of searches among Auckland law firms in New Zealand, from 21.5% to 24.8%.

  3. In September 2026, McVeagh Fleming lost share of searches among Auckland law firms in New Zealand, from 32% to 29.3%.

  4. In September 2026, Simpson Grierson lost share of searches among Auckland law firms in New Zealand, from 25.9% to 25.1%.

  5. In September 2026, Nolen Walters lost share of searches among Auckland law firms in New Zealand, from 2.3% to 1.7%.

  6. Estimated monthly branded searches for Stainton Chellew in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

How are K3 Legal’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using K3 Legal’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • k3 legal

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How the Brand Demand Index is measured

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