K3 Legal vs Nolen Walters:Which is more popular by branded search in New Zealand?
In August 2026, K3 Legal had more branded searches than Nolen Walters among auckland law firms in New Zealand. K3 Legal was estimated to have 400 branded searches compared to Nolen Walters’ 170, and held a 41.2% Share of Search versus Nolen Walters’ 17.5%.
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Which is more popular in search, K3 Legal or Nolen Walters?
Compare Auckland law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for K3 Legal, Nolen Walters. The figures are in the table below the chart.
View monthly share of search table
| Month | Jackson Russell | K3 Legal | Nolen Walters |
|---|---|---|---|
| Oct 2025 | 42.9% | 42.9% | 14.3% |
| Nov 2025 | 36.5% | 44.6% | 18.9% |
| Dec 2025 | 31.9% | 47.8% | 20.3% |
| Jan 2026 | 39.1% | 45.7% | 15.2% |
| Feb 2026 | 25.9% | 57.6% | 16.5% |
| Mar 2026 | 38.8% | 47.6% | 13.6% |
| Apr 2026 | 39.8% | 39.8% | 20.5% |
| May 2026 | 44% | 44% | 12.1% |
| Jun 2026 | 37.9% | 46% | 16.1% |
| Jul 2026 | 35.5% | 52.7% | 11.8% |
| Aug 2026 | 41.2% | 41.2% | 17.5% |
| Sep 2026 | — | — | — |
How has the K3 Legal and Nolen Walters comparison changed over the last 12 months?
3 findings
- K3 Legal was ahead of Nolen Walters in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, K3 Legal’s estimated Share of Search among auckland law firms in New Zealand moved from 42.9% to 41.2%, and its estimated monthly branded searches moved from 330 to 400.
- Across the 11 months ending August 2026, Nolen Walters’ estimated Share of Search among auckland law firms in New Zealand moved from 14.3% to 17.5%, and its estimated monthly branded searches moved from 110 to 170.
How did search popularity change for New Zealand auckland law firms in August 2026?
3 changes
In August 2026, Jackson Russell overtook K3 Legal to take the highest estimated Share of Search among auckland law firms in New Zealand, at 41.2%.
In August 2026, Nolen Walters gained estimated Share of Search among auckland law firms in New Zealand, from 11.8% to 17.5%.
In August 2026, K3 Legal lost estimated Share of Search among auckland law firms in New Zealand, from 52.7% to 41.2%.
How each brand is measured
Brandwave collects information about searches that people make online using K3 Legal’s and Nolen Walters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
K3 Legal
2 branded search terms
- k3 legal
- k3 legal auckland
Nolen Walters
1 branded search term
- nolen walters
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.