Brandwave

Chapman Tripp vs McVeagh Fleming:Which is more popular?

In September 2026, McVeagh Fleming had more branded searches than Chapman Tripp among Auckland law firms in New Zealand. McVeagh Fleming had about 1,900 branded searches, while Chapman Tripp had 1,610. McVeagh Fleming made up 29.3% of all Auckland law firm searches we track, and Chapman Tripp accounted for 24.8%. When we asked ChatGPT and Google AI Overviews about Auckland law firms, Chapman Tripp and McVeagh Fleming each appeared in two of the three answers. Chapman Tripp was mentioned before McVeagh Fleming in two out of three answers.

Among Auckland law firms in New Zealand in September 2026

Who do people search for more?

McVeagh Fleming, about 18% more searches than Chapman Tripp

McVeagh Fleming 1.9K searchesChapman Tripp 1.6K searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Chapman Tripp in 2 of 3McVeagh Fleming in 2 of 3

Who does AI recommend more?

Chapman Tripp, named ahead of McVeagh Fleming in 2 of 3 answers

Chapman Tripp first in 2McVeagh Fleming first in 1

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Top Auckland law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Chapman Tripp and McVeagh Fleming were each mentioned in two out of three: in two of the three ChatGPT answers. Chapman Tripp was listed before McVeagh Fleming in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Simpson Grierson1st
  2. Chapman Tripp2nd
  3. McVeagh Fleming3rd
  4. Jury Law4th
  5. Stainton Chellew5th
  6. Jackson Russell–
  7. K3 Legal–
  8. Nolen Walters–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Chapman Tripp or McVeagh Fleming more popular in search?

This chart shows how often people search Google for Chapman Tripp and McVeagh Fleming by name. Each line represents a brand's share of searches for all eight Auckland law firms we track, month by month, from searches in New Zealand.

Chapman Tripp and McVeagh Fleming among Auckland law firms in New Zealand, by month

Share of searches by month for McVeagh Fleming, Chapman Tripp. The figures are in the table below the chart.

View monthly share of searches table
MonthMcVeagh FlemingSimpson GriersonChapman TrippJury LawJackson RussellK3 LegalStainton ChellewNolen Walters
Oct 202525.2%30.4%20.6%9.3%5%5%2.7%1.7%
Nov 202526.8%27.3%22.7%10.1%3.7%4.5%3%2%
Dec 202528.2%23.5%23.1%10.4%3.7%5.6%3%2.5%
Jan 202630.5%25.3%25%7.4%3.2%4%3.2%1.3%
Feb 202626.8%27.4%22.7%8.3%3%6.8%3%2%
Mar 202633.3%27.2%22.3%5.5%3.6%4.4%2.4%1.3%
Apr 202628.5%24.3%24.1%8.8%4.8%4.8%2.1%2.5%
May 202626.8%27.3%22.7%8.3%5.5%5.5%2.4%1.5%
Jun 202629.1%29.5%19.9%6%4.9%6%2.6%2.1%
Jul 202628.3%28.9%19.5%5.8%4.8%7.2%3.9%1.6%
Aug 202632%25.9%21.5%5.2%5.2%5.2%2.8%2.3%
Sep 202629.3%25.1%24.8%6%4.9%4.9%3.2%1.7%

How has the Chapman Tripp and McVeagh Fleming comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland law firms in September 2026?

2 changes

  1. In September 2026, Chapman Tripp gained share of searches among Auckland law firms in New Zealand, from 21.5% to 24.8%.

  2. In September 2026, McVeagh Fleming lost share of searches among Auckland law firms in New Zealand, from 32% to 29.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Chapman Tripp’s and McVeagh Fleming’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chapman Tripp

2 branded search terms

  • Chapman Tripp
  • chapman tripp lawyers

McVeagh Fleming

1 branded search term

  • mcveagh fleming

How the Brand Demand Index is measured

Other head-to-heads among Auckland law firms

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