Chapman Tripp vs Simpson Grierson:Which is more popular?
In September 2026, Chapman Tripp and Simpson Grierson were level in searches among Auckland law firms in New Zealand, with an estimated 1.6K branded searches each, at 24.8% and 25.1% of the total. When we asked ChatGPT and Google AI Overviews about Auckland law firms, Simpson Grierson appeared in all three answers and Chapman Tripp in two. Simpson Grierson was mentioned before Chapman Tripp in two out of three answers.
Who do people search for more?
Simpson Grierson and Chapman Tripp are searched for about as often as each other.
Who does AI mention more?
Simpson Grierson, mentioned in every answer we collected
Who does AI recommend more?
Simpson Grierson, named ahead of Chapman Tripp in 2 of 3 answers
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Top Auckland law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Simpson Grierson appeared in all three answers. Chapman Tripp was mentioned in two out of three: in two of the three ChatGPT answers. Simpson Grierson was listed before Chapman Tripp in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Simpson Grierson3 of 3Named in 3 of 3 ChatGPT answers
Stainton Chellew3 of 3Named in 3 of 3 ChatGPT answers
McVeagh Fleming2 of 3Named in 2 of 3 ChatGPT answers
Chapman Tripp2 of 3Named in 2 of 3 ChatGPT answers
Jury Law2 of 3Named in 2 of 3 ChatGPT answers
Jackson Russell0 of 3Named in 0 of 3 ChatGPT answers
K3 Legal0 of 3Named in 0 of 3 ChatGPT answers
Nolen Walters0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Auckland law firms
3 answers
Asked ChatGPT
“Which law firm should I hire in Auckland, New Zealand?”
Asked ChatGPT
“What are the best law firms in Auckland, New Zealand?”
Asked ChatGPT
“What's the best law firm in Auckland, New Zealand for legal advice?”
Searched Google, AI Overview
“law firms auckland”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“lawyers auckland”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Chapman Tripp or Simpson Grierson more popular in search?
This chart shows how often people search Google for Chapman Tripp and Simpson Grierson by name. Each line represents a brand's share of searches for all eight Auckland law firms we track, month by month, from searches in New Zealand.
Share of searches by month for Simpson Grierson, Chapman Tripp. The figures are in the table below the chart.
View monthly share of searches table
| Month | McVeagh Fleming | Simpson Grierson | Chapman Tripp | Jury Law | Jackson Russell | K3 Legal | Stainton Chellew | Nolen Walters |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.2% | 30.4% | 20.6% | 9.3% | 5% | 5% | 2.7% | 1.7% |
| Nov 2025 | 26.8% | 27.3% | 22.7% | 10.1% | 3.7% | 4.5% | 3% | 2% |
| Dec 2025 | 28.2% | 23.5% | 23.1% | 10.4% | 3.7% | 5.6% | 3% | 2.5% |
| Jan 2026 | 30.5% | 25.3% | 25% | 7.4% | 3.2% | 4% | 3.2% | 1.3% |
| Feb 2026 | 26.8% | 27.4% | 22.7% | 8.3% | 3% | 6.8% | 3% | 2% |
| Mar 2026 | 33.3% | 27.2% | 22.3% | 5.5% | 3.6% | 4.4% | 2.4% | 1.3% |
| Apr 2026 | 28.5% | 24.3% | 24.1% | 8.8% | 4.8% | 4.8% | 2.1% | 2.5% |
| May 2026 | 26.8% | 27.3% | 22.7% | 8.3% | 5.5% | 5.5% | 2.4% | 1.5% |
| Jun 2026 | 29.1% | 29.5% | 19.9% | 6% | 4.9% | 6% | 2.6% | 2.1% |
| Jul 2026 | 28.3% | 28.9% | 19.5% | 5.8% | 4.8% | 7.2% | 3.9% | 1.6% |
| Aug 2026 | 32% | 25.9% | 21.5% | 5.2% | 5.2% | 5.2% | 2.8% | 2.3% |
| Sep 2026 | 29.3% | 25.1% | 24.8% | 6% | 4.9% | 4.9% | 3.2% | 1.7% |
How has the Chapman Tripp and Simpson Grierson comparison changed over the last 12 months?
3 findings
- Simpson Grierson was ahead of Chapman Tripp in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chapman Tripp’s share of searches among Auckland law firms in New Zealand moved from 20.6% to 24.8%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
- Across the 12 months ending September 2026, Simpson Grierson’s share of searches among Auckland law firms in New Zealand moved from 30.4% to 25.1%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for New Zealand Auckland law firms in September 2026?
2 changes
In September 2026, Chapman Tripp gained share of searches among Auckland law firms in New Zealand, from 21.5% to 24.8%.
In September 2026, Simpson Grierson lost share of searches among Auckland law firms in New Zealand, from 25.9% to 25.1%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Chapman Tripp’s and Simpson Grierson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chapman Tripp
2 branded search terms
- Chapman Tripp
- chapman tripp lawyers
Simpson Grierson
3 branded search terms
- simpson and grierson
- Simpson Grierson
- simpson grierson lawyers
Other head-to-heads among Auckland law firms
- McVeagh Fleming vs Simpson Grierson: compare popularity
- McVeagh Fleming vs Chapman Tripp: compare popularity
- McVeagh Fleming vs Jury Law: compare popularity
- McVeagh Fleming vs Jackson Russell: compare popularity
- Simpson Grierson vs Jury Law: compare popularity
- Simpson Grierson vs Jackson Russell: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.