Brandwave

How popular isMcVeagh Fleming?

In September 2026, people searched for McVeagh Fleming by name about 2,400 times in New Zealand, about the same as the previous year. These searches made up 29.3% of all New Zealand Auckland law firm searches, placing McVeagh Fleming first out of eight firms. When we asked both ChatGPT and Google AI Overviews about Auckland law firms, McVeagh Fleming appeared in two of the three answers and was the third most recommended of the eight.

Search and AI answers in September 2026

McVeagh Fleming is the most searched of 8 competitors and the third most recommended in AI answers.

  1. McVeagh FlemingShare of searches 29.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  2. Simpson GriersonShare of searches 25.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Chapman TrippShare of searches 24.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  4. Jury LawShare of searches 6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  5. Jackson RussellShare of searches 4.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top Auckland law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, McVeagh Fleming was mentioned in two out of three: in two of the three ChatGPT answers. McVeagh Fleming is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Simpson Grierson1st
  2. Chapman Tripp2nd
  3. McVeagh Fleming3rd
  4. Jury Law4th
  5. Stainton Chellew5th
  6. Jackson Russell–
  7. K3 Legal–
  8. Nolen Walters–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Auckland law firms compete with McVeagh Fleming?

McVeagh Fleming against Auckland law firms in New Zealand, by month

Share of searches by month for McVeagh Fleming, Simpson Grierson, Chapman Tripp, Jury Law, Jackson Russell, K3 Legal, Stainton Chellew. The figures are in the table below the chart.

View monthly share of searches table
MonthMcVeagh FlemingSimpson GriersonChapman TrippJury LawJackson RussellK3 LegalStainton ChellewNolen Walters
Oct 202525.2%30.4%20.6%9.3%5%5%2.7%1.7%
Nov 202526.8%27.3%22.7%10.1%3.7%4.5%3%2%
Dec 202528.2%23.5%23.1%10.4%3.7%5.6%3%2.5%
Jan 202630.5%25.3%25%7.4%3.2%4%3.2%1.3%
Feb 202626.8%27.4%22.7%8.3%3%6.8%3%2%
Mar 202633.3%27.2%22.3%5.5%3.6%4.4%2.4%1.3%
Apr 202628.5%24.3%24.1%8.8%4.8%4.8%2.1%2.5%
May 202626.8%27.3%22.7%8.3%5.5%5.5%2.4%1.5%
Jun 202629.1%29.5%19.9%6%4.9%6%2.6%2.1%
Jul 202628.3%28.9%19.5%5.8%4.8%7.2%3.9%1.6%
Aug 202632%25.9%21.5%5.2%5.2%5.2%2.8%2.3%
Sep 202629.3%25.1%24.8%6%4.9%4.9%3.2%1.7%

  1. 1.McVeagh Fleming

    29.3%

    Held 1st. 1.9K estimated branded searches, -20.8% vs prior month. Share -2.7 points.

  2. 2.Simpson Grierson

    25.1%

    Held 2nd. 1.6K estimated branded searches, -16% vs prior month. Share -0.8 points.

  3. 3.Chapman Tripp

    24.8%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share +3.3 points.

  4. 4.Jury Law

    6%

    Moved from 5th to 4th. 390 estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Jackson Russell

    4.9%

    Moved from 4th to 5th. 320 estimated branded searches, -17.9% vs prior month. Share -0.3 points.

  6. 6.K3 Legal

    4.9%

    Held 6th. 320 estimated branded searches, -17.9% vs prior month. Share -0.3 points.

  7. 7.Stainton Chellew

    3.2%

    Held 7th. 210 estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Nolen Walters

    1.7%

    Held 8th. 110 estimated branded searches, -35.3% vs prior month. Share -0.6 points.

Compare popularity between McVeagh Fleming and its closest rivals

Every comparison with McVeagh Fleming

7 comparisons

How has branded search demand for McVeagh Fleming changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for McVeagh Fleming in New Zealand held steady at 2.4K.
  • Across the 12 months ending September 2026, McVeagh Fleming’s share of searches among Auckland law firms in New Zealand increased from 25.2% to 29.3%.
  • Across the 12 months ending September 2026, McVeagh Fleming’s share of searches among Auckland law firms in New Zealand peaked at 33.3% in March 2026 and was lowest at 25.2% in October 2025.
  • Across the 12 months ending September 2026, McVeagh Fleming rose from 2nd to 1st among Auckland law firms in New Zealand.

How did search popularity change for New Zealand Auckland law firms in September 2026?

6 changes

  1. In September 2026, Jury Law overtook Jackson Russell to rank 4th among Auckland law firms in New Zealand, with 6% of the searches.

  2. In September 2026, Chapman Tripp gained share of searches among Auckland law firms in New Zealand, from 21.5% to 24.8%.

  3. In September 2026, McVeagh Fleming lost share of searches among Auckland law firms in New Zealand, from 32% to 29.3%.

  4. In September 2026, Simpson Grierson lost share of searches among Auckland law firms in New Zealand, from 25.9% to 25.1%.

  5. In September 2026, Nolen Walters lost share of searches among Auckland law firms in New Zealand, from 2.3% to 1.7%.

  6. Estimated monthly branded searches for Stainton Chellew in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

How are McVeagh Fleming’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using McVeagh Fleming’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mcveagh fleming

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How the Brand Demand Index is measured

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